Author : Sherry Beck Paprocki
Publisher : Penguin
Page : 276 pages
File Size : 32,1 MB
Release : 2009
Category : Business & Economics
ISBN : 9781592578962
Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.
Author : Brett Petersel
Publisher : Penguin
Page : 337 pages
File Size : 24,81 MB
Release : 2012-05-01
Category : Business & Economics
ISBN : 1101584742
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Author : Jeffrey P. Davidson
Publisher : Penguin Putnam
Page : 322 pages
File Size : 16,98 MB
Release : 2001
Category : Self-Help
ISBN : 9780028640051
Provides advice on self-renewal including exercising the mind and body, improving diet, reassessing career goals, evaluating relationships, and discovering hobbies and other activities.
Author : Sarah White
Publisher : Penguin
Page : 490 pages
File Size : 18,59 MB
Release : 2003
Category : Business & Economics
ISBN : 9781592571352
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author : Lillian Glass
Publisher : Penguin
Page : 368 pages
File Size : 48,50 MB
Release : 1999
Category : Reference
ISBN : 9780028627410
Offers advice on identifying the verbal bullies in one's life, determining the difference between abuse and "kidding around," turning negative comments to one's advantage, and delivering verbal defense appropriately and confidently
Author : Melissie Clemmons Rumizen
Publisher : Penguin
Page : 340 pages
File Size : 16,70 MB
Release : 2002
Category : Business & Economics
ISBN : 9780028641775
Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
Author : Dave Taylor
Publisher : Penguin
Page : 324 pages
File Size : 49,42 MB
Release : 2005
Category : Business & Economics
ISBN : 9781592573967
Presents strategies for achieving a successful Internet marketing campaign using Google.
Author : American Writers&Artists Inst
Publisher : Dorling Kindersley Ltd
Page : 418 pages
File Size : 21,51 MB
Release : 2005-09-06
Category : Business & Economics
ISBN : 0241881900
What do you really want to do? Finding the perfect career isn't easy, but it's certainly attainable. This guide offers readers the chance to trade in their unsatisfying jobs for fulfilling careers. This book helps them by providing a process of self-assessment that includes questions on personality, talents, values, interests, and goals; advice on how to make a smooth transition from one career to another; and an action plan to take the steps toward landing the perfect career. -According to The Conference Group, only 48.9% of working Americans are satisfied with their jobs, the lowest level of job satisfaction since pollsters first began surveying the topic in 1995 -Career self-discovery books are among the best-performing in the career category
Author : Jeff Cohen
Publisher : Penguin
Page : 292 pages
File Size : 15,34 MB
Release : 2008-09-02
Category : Business & Economics
ISBN : 1440636656
A down-to-earth resource for a more-for-me life. Through practical information from an author who works about three days a week, The Complete Idiot’s Guide® to Working Less, Earning More will help readers get more time and more money by learning how to: • Think about the modern-day work ethic in a new way. • Set income-focused goals—and achieve them. • Build—and maintain—powerful relationships and networks. • Round out skill sets to be more marketable. • Maximize technology to minimize time spent on minutia. • Avoid time-wasters and efficiency traps.
Author : Vyvyan Lynn
Publisher : Penguin
Page : 372 pages
File Size : 43,63 MB
Release : 2007
Category : Transportation
ISBN : 9781592574957
Put the brakes on costly car bills. The Complete Idiots Guide to Auto Repair Illustratedcovers everything readers need to know about their automobiles, from the tires up. Tailor-made for true novices, it shows them how to make some of the most basic repairs themselves nd teaches them enough to feel confident that theyll never be taken for a ride by a mechanic again. More than 300 easy-to-understand illustrations and a 50-page self-diagnosis guide organized for quick identification of what s wrong New- and used-car warranty information Step-by-step illustrated instructions on how to conduct routine maintenance An overview of how each system steering and suspension, cooling, electrical works
