The Complete Idiot's Guide to Online Shopping


Book Description

Tired of shopping at the mall? Now, it's easier than ever--and more secure--to shop online. Learn basics of maneuvering through eBay and other sites that offer everything from books to collectibles, vintage cars to travel deals. Accessible text provides quick reference.




The Complete Idiot's Guide to Online Shopping


Book Description

Tired of shopping at the mall? Now, it's easier than ever--and more secure--to shop online. Learn basics of maneuvering through eBay and other sites that offer everything from books to collectibles, vintage cars to travel deals. Accessible text provides quick reference.




The Complete Idiot's Guide to Online Shopping UK 2001


Book Description

Online shopping is becoming a minefield. There so many sites now available it is becoming difficult to know which are worth visiting, and which are not. For example, which are the sites that have the best offerings, which are backed by big chains, what are the protocols involved. All these questions are answered in the Complete Idiot's Guide to Online Shopping, in the series' usual irreverent style.




The Complete Idiot's Guide to Search Engine Optimization


Book Description

Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.




The Complete Idiot's Guide to the Internet


Book Description

An overview of the Internet explores such online fundamentals as getting connected, searching the Web, contributing to newsgroups, FTP, Gopher, chat groups, e-mail, multimedia, MP3, and online security.







The Complete Idiot's Guide to Online Medical Resources


Book Description

From avoiding scams to getting what you need, Price provides a reader-friendly, trustworthy guide to finding and evaluating reliable medical information online.




The Complete Idiot's Guide to Managing Your Money


Book Description

Offers advice on creating a long-term financial plan, shopping for insurance and mortgages, managing credit card debt, and establishing a good credit rating.




The Complete Idiot's Guide to Starting an Online Business


Book Description

The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.




The Complete Idiot's Guide to Starting and Running a Retail Store


Book Description

Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.