The Complete Idiot's Guide to Trade Shows


Book Description

A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists







The Complete Idiot's Guide to Marketing Basics


Book Description

Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.




The Complete Idiot's Guide to Guerrilla Marketing


Book Description

Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.




The Complete Idiot's Guide to Selling Your Crafts


Book Description

Get started selling handmade! This straightforward book walks you through the process of preparing your goods for sale, pricing and bookkeeping, finding venues, marketing and promoting your products, and working with customers both online and off—all without quitting your day job. Clear, concise instructions explain everything you need to know to sell crafts effectively in your spare time, and help you decide whether to take selling to the next level. Learn how to: • Find out whether you—and your crafts—are ready to start selling • Set prices to cover your costs and make a profit • Establish a bookkeeping system • Manage dual inventories of parts and finished goods • Discover the best places to sell your crafts in person or on the Internet • Identify the right people to market to • Accept credit cards and process other forms of payment • Start selling wholesale • Stay out of tax and legal trouble • And much more!




The Complete Idiot's Guide to Project Management with Microsoft Project 2003


Book Description

The Complete Idiot's Guide to Project Management with Microsoft Project 2003provides the perfect and complete solution. Instead of just focusing on how to use the software, this title teaches readers the concepts of formal project management, then shows them how to use the most popular project management software to work through their goals, objectives, task lists, phases, tasks, milestones, charts, and summaries.




The Complete Idiot's Guide to the Book of Revelation


Book Description

You’re no idiot, of course. You’re familiar with the Four Horsemen of the Apocalypse and Judgment Day—especially in the wake of the new millennium. However, the Book of Revelation has existed for almost 2,000 years and is open to countless interpretations. Don’t get confused by scholarly analysis and religious dogma! The Complete Idiot’s Guide® to the Book of Revelation shows you how so many meanings are derived from the book’s text. In this Complete Idiot’s Guide®, you get: • Various ways to interpret Revelation and its symbols • A detailed examination of the key elements, including the Seven Seals and the Antichrist • A look at how the Jewish Old Testament and prophecies relate to Revelation




The Complete Idiot's Guide to Best Practices for Small Business


Book Description

• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts




The Complete Idiot's Guide to Making Money After You Retire


Book Description

From starting a lucrative home-based business to investing to real estate, many retirees need a part-time paycheck to make ends meet. Weltman retirees how to manage their time and income so that they live comfortably.




The Complete Idiot's Guide to Closing the Sale


Book Description

Traditional and gimmicky closing techniques are dead. Never be scared or reluctant to ask for the sale again and enjoy the confidence and peace of mind in knowing you have a process that works. Tap into Keith Rosen’s unique, permission-based approach to having a selling conversation with your prospects that fits your style rather than having to “pitch and close.” This book gives you the edge over your competition by showing you, step-by-step, how to get to “yes” more often by aligning your selling approach with the prospect’s preferred buying process and communication style without any pressure, manipulation, or confrontation. You’ll also get exactly what to say in any selling situation, as well as the dialogue that the world’s greatest salespeople use to defuse objections, ask for the sale, and close the deal. Plus, more than 100 case studies, templates, and scripts you can use with Keith’s powerful process-driven selling approach. Discover: - The five steps that make your sales presentations objection-proof. - A step-by-step system that prevents cancellations, improves client retention, and boosts referrals. - Proven, permission-based closing strategies that get more prospects to “yes.” - The real reasons for price objections and why dropping your price will lose the sale. - Three steps to defuse every objection, especially the ones you create. - Questions you’re not asking that turn more prospects into clients. - Effective negotiation strategies. - A proven method to boost your confidence and self-esteem—permanently.