Author : Rodoula H. Tsiotsou
Publisher : Emerald Group Publishing
Page : 418 pages
File Size : 11,45 MB
Release : 2012-05-10
Category : Business & Economics
ISBN : 1780520719
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author : United States. Congress. House. Select Committee on Aging
Publisher :
Page : 256 pages
File Size : 36,23 MB
Release : 1985
Category : Medicare
ISBN :
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
Page : 898 pages
File Size : 40,31 MB
Release : 1962
Category : Nursing homes
ISBN :
Author :
Publisher :
Page : 870 pages
File Size : 23,51 MB
Release : 1887
Category : Periodicals
ISBN :
Author :
Publisher :
Page : 696 pages
File Size : 36,14 MB
Release : 1908
Category : Country life
ISBN :
Author : United States. Congress. Senate. Labor and Public Welfare
Publisher :
Page : 1148 pages
File Size : 14,54 MB
Release : 1960
Category :
ISBN :
Author : United States. Congress. Senate. Committee on Labor and Public Welfare
Publisher :
Page : 644 pages
File Size : 41,20 MB
Release : 1960
Category : Older people
ISBN :
Author : Liberty Hyde Bailey
Publisher :
Page : 780 pages
File Size : 24,39 MB
Release : 1914
Category : Country life
ISBN :
Author :
Publisher :
Page : 480 pages
File Size : 16,49 MB
Release : 1972
Category : Military art and science
ISBN :
Author : Mike Wright
Publisher : Routledge
Page : 419 pages
File Size : 50,45 MB
Release : 2010-02-17
Category : Business & Economics
ISBN : 113638023X
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
