Author : Robert L. Dilenschneider
Publisher : New Millennium Entertainment (CA)
Page : 0 pages
File Size : 48,27 MB
Release : 2000
Category : Business communication
ISBN : 9781893224087
The "Michael Jordan of public relations" (Larry King) shares his battle-tested secrets on how all of us can form a positive image--whether one owns a mom and pop store or is a corporate CEO. This practical guide offers sound advice on every aspect of corporate communications.
Author : Lars Thoeger Christensen
Publisher : SAGE
Page : 473 pages
File Size : 49,14 MB
Release : 2008-02-28
Category : Business & Economics
ISBN : 1473902622
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Author : William Dow
Publisher : John Wiley & Sons
Page : 855 pages
File Size : 15,95 MB
Release : 2010-06-11
Category : Business & Economics
ISBN : 0470437626
The authoritative reference on one of the most important aspects of managing projects--project communications With shorter production cycles and the demand for projects being faster, cheaper, and better, the need for project communications tools has increased. Written with the project manager, stakeholder, and project team in mind, this resource provides the best practices, tips, tricks, and tools for successful project communications and planning. The featured charts, graphs, and tables are all ready for immediate use. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author : Joseph Fernandez
Publisher :
Page : 282 pages
File Size : 18,47 MB
Release : 2004
Category : Advertising
ISBN : 9780761997450
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. - The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.
Author : Scott Steinberg
Publisher : Lulu.com
Page : 120 pages
File Size : 27,75 MB
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781387564835
High-tech devices, cloud apps, and social networks are now vital communications tools _ but what does your business need to know to successfully connect with todayIs customer, and manage its online reputation? And what key rules should working professionals follow when interacting, sharing info, or job hunting online? You'll find answers in The Business Etiquette Bible - a complete guide to modern manners, which reveals how to effectively communicate with + engage others online. Providing new rules for personal and corporate communications, it offers best practices for connecting in an era where our online presence defines us, including crucial insights for managing websites, blogs, social media efforts, marketing/ad campaigns, e-mails, job searches and more. Features: New Rules for Online Communications Public Relations (PR), Social Media, and Marketing Strategy Guides Online Career/Job Hunting Tips Expert Advice: Managing an Online Reputation High-Tech Etiquette Primers
Author : Robin Cohn
Publisher : Macmillan
Page : 362 pages
File Size : 13,90 MB
Release : 2000-11-11
Category : Business & Economics
ISBN : 9780312252304
Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.
Author : Joseph Fernandez
Publisher : SAGE
Page : 290 pages
File Size : 14,82 MB
Release : 2004-12-08
Category : Business & Economics
ISBN : 9780761997467
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Author : Paul A Argenti
Publisher : McGraw Hill
Page : 329 pages
File Size : 23,97 MB
Release : 2014-10-16
Category : Technology & Engineering
ISBN : 0077172035
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Author : Michael B. Goodman
Publisher : SUNY Press
Page : 350 pages
File Size : 35,74 MB
Release : 1998-01-01
Category : Business & Economics
ISBN : 9780791437612
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Author : Michael B. Goodman
Publisher : Peter Lang
Page : 264 pages
File Size : 38,34 MB
Release : 2010
Category : Communication in management
ISBN : 9781433106217
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
