Author : Kevin McTigue
Publisher : Bookbaby
Page : 150 pages
File Size : 47,41 MB
Release : 2021-08-18
Category : Business & Economics
ISBN : 9781098390457
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
Author : Howard Ibach
Publisher : iUniverse
Page : 113 pages
File Size : 37,28 MB
Release : 2009-08-26
Category : Business & Economics
ISBN : 1450249876
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Author : Michelle Kodis
Publisher : Gibbs Smith
Page : 208 pages
File Size : 10,52 MB
Release : 2003-03-24
Category : House & Home
ISBN : 1423619404
When it comes to deciding on the size of a home or living space, one question must be asked: How much space is enough? Americans often relate "enough" space to dimensions, rather than to how a space will really be enjoyed. In Blueprint Small, Michelle Kodis examines small spaces (each 1500 square feet or less) from a wide spectrum of locations, budgets, and individual styles-each chosen because they illustrate that scaling back in size doesn't have to mean scaling back in comfort, spaciousness, or beauty. From a sleek urban apartment to a funky mountain home to a renovated beach house, Blueprint Small reveals how smaller homes invite rather than overwhelm, comfort rather than alienate. The projects offered here represent a variety of functions, locations and environments, combining the technical aspects of building and using small spaces with the stories of the people who live in them. Blueprint Small invites you to explore inspiring and imaginative ways to inhabit smaller spaces, and still live large. Michelle Kodis is a freelance writer and editor based in Telluride, Colorado. She is the author of Love Scents and The Telluride Cookbook; she has also written for The San Francisco Examiner, The Oregonian, and Backpacker magazine.
Author : Kimberly A. Whitler
Publisher : Columbia University Press
Page : 327 pages
File Size : 28,23 MB
Release : 2021-09-07
Category : Business & Economics
ISBN : 0231548117
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Author : Steven C. Currall
Publisher : Oxford University Press
Page : 193 pages
File Size : 16,37 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 0199330719
"Organized" and "innovation" are words rarely heard together. But an organized approach to innovation is precisely what America needs today. This book presents a blueprint for coordinating technology breakthroughs to advance America's global competitiveness and prosperity. That prosperity is at risk. As other nations bolster technology innovation efforts, America's research, development, and commercialization enterprise is falling behind. An "innovation gap" has emerged in recent decades, where US universities focus on basic research and industry concentrates on incremental product development. The country has failed to address the innovation gap because of three myths--innovation is about lone geniuses, the free market, and serendipity. These myths blind us from recognizing our dysfunctional system of unorganized innovation. In Organized Innovation, Currall, Frauenheim, Perry and Hunter provide a framework for optimizing the way America creates, develops, and commercializes technology breakthroughs. A roadmap for universities, business, and government, the book is grounded in the authors' seminal study of the National Science Foundation's Engineering Research Center program, which has returned to the US economy more than ten times the funding invested in it. For too long, our approach to technology innovation has been unorganized. The authors enable us to turn the page. They show us how to organize innovation for a more prosperous, hopeful future.
Author : Stuart Horwitz
Publisher : Penguin
Page : 257 pages
File Size : 21,86 MB
Release : 2013-01-29
Category : Language Arts & Disciplines
ISBN : 1101596686
The first draft is the easy part… In Blueprint Your Bestseller, Stuart Horwitz offers a step-by-step process for revising your manuscript that has helped bestselling authors get from first draft to final draft. Whether you’re tinkering with your first one hundred pages or trying to wrestle a complete draft into shape, Horwitz helps you look at your writing with the fresh perspective you need to reach the finish line. Blueprint Your Bestseller introduces the Book Architecture Method, a tested sequence of steps for organizing and revising any manuscript. By breaking a manuscript into manageable scenes, you can determine what is going on in your writing at the structural level—and uncover the underlying flaws and strengths of your narrative. For more than a decade this proven approach to revision has helped authors of both fiction and nonfiction, as well as writers across all media from theater to film to TV.
Author : Jim Fannin
Publisher : Savio Republic
Page : 367 pages
File Size : 19,8 MB
Release : 2018-02-27
Category : Self-Help
ISBN : 1682616320
For over forty years a simple life blueprint has been customized by Jim Fannin, the master coach for 2,500-plus of the “best of the best” in life, business, and sports. His plan is now available to you and it includes proven, concrete tools and techniques to enhance every aspect of your life. You will learn tools to… · Swiftly reverse a negative day · Re-ignite the spark in your marriage · Reach peak performance at the right time and place · Gain more confidence and positive self-esteem · Find a “peaceful calm” when chaos and negative stress arrive · Simplify and balance your life “My entire family has thrived with Jim Fannin’s blueprint for living a successful life,” says Julie McAllister, mother, wife, and business executive. “For 10 years Jim Fannin has helped our student-athletes create a blueprint for their success. Our men’s golf program’s amazing achievements have Jim Fannin’s influence to thank,” says NCAA Coach of the Year Mike Small of the University of Illinois. “Jim’s life blueprint with his powerful tools and techniques worked for me as a professional athlete and they continue to work as a business owner, father and husband,” says former MLB All-Star John Buck. “With The Blueprint I changed my life and the direction of my company. Within two years I doubled my business and balanced and simplified my life,” says CEO Rob Wilson of Employco, USA “If you want to organize your life in order to be your genuine, authentic, best self, Jim Fannin’s The Blueprint is the proven solution,” says CEO Mike Flaskey of Diamond Resorts International.
Author : Paul Roetzer
Publisher : John Wiley & Sons
Page : 262 pages
File Size : 46,39 MB
Release : 2011-11-29
Category : Business & Economics
ISBN : 111817688X
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Author : Robert Richman
Publisher :
Page : pages
File Size : 10,89 MB
Release : 2014-09-01
Category :
ISBN : 9780692274774
Author : Margo Berman
Publisher : Routledge
Page : 224 pages
File Size : 33,21 MB
Release : 2016-07-01
Category : Business & Economics
ISBN : 1317211626
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
