The Win Without Pitching Manifesto
Author : Blair Enns
Publisher :
Page : 143 pages
File Size : 36,81 MB
Release : 2018
Category : Advertising
ISBN : 9781999523503
Practice-led Research, Research-led Practice in the Creative Arts
Author : Hazel Smith
Publisher : Edinburgh University Press
Page : 288 pages
File Size : 19,35 MB
Release : 2009-06-30
Category : Art
ISBN : 0748636307
Book Description
This book addresses one of the most exciting and innovative developments within higher education: the rise in prominence of the creative arts and the accelerating recognition that creative practice is a form of research. The book considers how creative practice can lead to research insights through what is often known as practice-led research. But unlike other books on practice-led research, it balances this with discussion of how research can impact positively on creative practice through research-led practice. The editors posit an iterative and web-like relationship between practice and research. Essays within the book cover a wide range of disciplines including creative writing, dance, music, theatre, film and new media, and the contributors are from the UK, US, Canada and Australia. The subject is approached from numerous angles: the authors discuss methodologies of practice-led research and research-led practice, their own creative work as a form of research, research training for creative practitioners, and the politics and histories of practice-led research and research-led practice within the university. The book will be invaluable for creative practitioners, researchers, students in the creative arts and university leaders. Key Features*The first book to document, conceptualise and analyse practice-led research in the creative arts and to balance it with research-led practice*Written by highly qualified academics and practitioners across the creative arts and sciences *Brings together empirical, cultural and creative approaches*Presents illuminating case histories of creative work and practice-led research
Selling Transformed
Author : Philip Squire
Publisher : Kogan Page Publishers
Page : 273 pages
File Size : 28,43 MB
Release : 2020-12-03
Category : Business & Economics
ISBN : 1789665361
Book Description
Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.
The Creative Programmer
Author : Wouter Groeneveld
Publisher : Simon and Schuster
Page : 387 pages
File Size : 30,67 MB
Release : 2023-07-11
Category : Computers
ISBN : 1638351953
Book Description
Programming is a creative act. These techniques will help you maximize the power of creativity to improve your software and your satisfaction in creating it. In The Creative Programmer you’ll discover: The seven dimensions of creativity in software engineering The scientific understanding of creativity and how it translates to programming Actionable advice and thinking exercises that will make you a better programmer Innovative communication skills for working more efficiently on a team Creative problem-solving techniques for tackling complex challenges In The Creative Programmer you’ll learn the processes and habits of highly creative individuals and discover how you can build creativity into your programming practice. This fascinating new book introduces the seven domains of creative problem solving and teaches practical techniques that apply those principles to software development. Hand-drawn illustrations, reflective thought experiments, and brain-tickling example problems help you get your creative juices flowing—you’ll even be able to track your progress against a scientifically validated Creative Programming Problem Solving Test. Before you know it, you’ll be thinking up new and novel ways to tackle the big challenges of your projects. Foreword by Dr. Felienne Hermans. About the Technology Like composing music, starting a business, or designing a marketing campaign, programming is a creative activity. And just like technical skills, creativity can be learned and improved with practice! This thought-provoking book details practical methods to turn creativity into more effective problem solving, higher productivity, and better software. About the Book The Creative Programmer explores seven dimensions of creativity in software engineering—technical knowledge, collaboration, constraints, critical thinking, curiosity, a creative state of mind, and creative techniques. As you read, you’ll apply insights about creativity from other disciplines to the challenges of software development. Numerous relevant examples and exercises drive each lesson home. You’ll especially enjoy the unique Creative Programming Problem Solving Test that helps you assess how creative you’ve been with a programming task. What’s Inside The scientific understanding of creativity and how it translates to programming Advice and exercises that will help you become a creative programmer Innovative communication skills for working more efficiently on a team Creative problem-solving techniques for tackling complex challenges About the Reader For programmers of all skill levels. About the Author Wouter Groeneveld is a software engineer and computer science education researcher at KU Leuven, where he researches the importance of creativity in software engineering. Table of Contents: 1 The creative road ahead 2 Technical knowledge 3 Communication 4 Constraints 5 Critical thinking 6 Curiosity 7 Creative state of mind 8 Creative techniques 9 Final thoughts on creativity
Hard sell
Author : Sean Nixon
Publisher : Manchester University Press
Page : 335 pages
File Size : 39,76 MB
Release : 2016-05-16
Category : History
ISBN : 1526111160
Book Description
'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.
Sell!
Author : Dale Carnegie & Associates
Publisher : Gildan Media LLC aka G&D Media
Page : 151 pages
File Size : 24,23 MB
Release : 2019-10-22
Category : Business & Economics
ISBN : 1722521163
Book Description
What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy. Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between. This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales. Learn the two traits customers want most from their salespeople Which types of questions are rarely asked by all but top salespeople? When will customers be willing to pay more for your solution or product? How what you think about can matter to customers and change your results? And get access to online training resources that come with this book! "A familiar but wide-ranging guide to applying Carnegie's up-close-and-personal principles to selling." -KIRKUS Reviews
A Roadmap to Success: How to Sell Online Effectively
Author :
Publisher : Meylah
Page : 24 pages
File Size : 12,98 MB
Release :
Category :
ISBN :
Book Description
How to Sell
Author : John Hoerner
Publisher : Random House
Page : 274 pages
File Size : 47,35 MB
Release : 2015-11-12
Category : Business & Economics
ISBN : 1473529115
Book Description
Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarised in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment and people. How To Sell is an authoritative guide to becoming the best retailer you can be.
Self-Promotion for the Creative Person
Author : Lee Silber
Publisher : Crown Currency
Page : 354 pages
File Size : 19,82 MB
Release : 2010-03-03
Category : Business & Economics
ISBN : 030756617X
Book Description
Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.
Selling the Silver Bullet
Author : Avi Santo
Publisher : University of Texas Press
Page : 332 pages
File Size : 20,78 MB
Release : 2015-04-15
Category : Performing Arts
ISBN : 1477303979
Book Description
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
