The Dark Side of Influence and Persuasion


Book Description

The Dark Side of Influence and Persuasion: A Guide to Understanding the Dark Shadows of Influence and Persuasion Unlock the hidden truths about the powerful and often unsettling techniques of influence and persuasion with "The Dark Side of Influence and Persuasion." This eye-opening guide delves into the shadowy tactics used by master manipulators to control thoughts, shape behaviors, and drive actions—often without the target's awareness. Inside this revealing book, you'll discover: The Mechanics of Manipulation: Learn how subtle cues and covert tactics are used to influence decisions, from everyday interactions to large-scale social movements. Psychological Triggers: Understand the psychological principles that make people susceptible to persuasion and how these are exploited in various contexts, including marketing, politics, and personal relationships. Case Studies of Control: Dive into real-world examples of manipulative practices, uncovering the strategies employed by influential figures and organizations to achieve their goals. Ethical Implications: Explore the moral dilemmas surrounding the use of persuasive techniques, and learn how to recognize and resist unethical manipulation in your own life. Empowerment Through Awareness: Equip yourself with the knowledge to protect against undue influence and take control of your own decision-making processes. "The Dark Side of Influence and Persuasion" is essential reading for anyone looking to understand the complexities of human behavior and the powerful forces at play in shaping our thoughts and actions. Whether you're a professional seeking to enhance your communication skills, a student of psychology, or simply a curious reader, this book offers invaluable insights into the often unseen world of influence and persuasion. Don't be left in the dark. Illuminate the shadows and arm yourself with the tools to navigate and counteract manipulative tactics. Purchase "The Dark Side of Influence and Persuasion" today and take the first step toward mastering the art of ethical influence.




Yes!


Book Description

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.




The Dark Side of Persuasion


Book Description

The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we're on, so the book offers both practical advice for persuaders and suggestions to prevent us from falling prey to scams. It presents theories and scientific studies about persuasion as well as examples of how scientifically grounded concepts apply to business and to everyday life. It also addresses dark side topics in persuasion such as propaganda, manipulation, and fake news. The book champions critical thinking, looks at persuasion from interpersonal to mass media contexts, and includes discussions of ethical considerations. PowerPoint presentations and test questions are provided for instructors




Influence


Book Description

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.




Influence Is Your Superpower


Book Description

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.




Webs of Influence


Book Description

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.




How to Win Friends and Influence People


Book Description

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.




Influence


Book Description




THE DARK SIDE OF LEADERSHIP


Book Description

This book highlights the fact that leaders do indeed affect the performance of organizations or the well-being of society for better or worse--to cast either a shadow or light by the exercise of their leadership. Modern psychology with its theories of human behavior, which does not acknowledge the existence of the spiritual realm, cannot explain the carnage and evil often associated with the dark side of leadership. This book focuses on the dark side of leadership in a multidimensional manner and provides a psychospiritual approach toward understanding personality disorders and leader derailment. It highlights an area that has not been exclusively studied by leadership researchers to date--the influence of spiritual forces in personality disorders, which lead to leadership failure and derailment. This book calls for a more interdisciplinary approach and holistic understanding of the dark side of leadership, inseparably relating body, soul, and spirit as they function individually and relationally. It highlights the fact that the restoration of personality will require sustained dialogue between theologians and the medical and psychological professions. This book provides solid information and new insights for anyone seeking to understand the dark side of leadership.




Influence and Persuasion (HBR Emotional Intelligence Series)


Book Description

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.