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The Dark Side of Personalization: Online Privacy Concerns Influence Customer Behavior

Author : J”rg Ziesak

Publisher : Anchor Academic Publishing (aap_verlag)

Page : 63 pages

File Size : 21,65 MB

Release : 2013-05-23

Category : Business & Economics

ISBN : 3954890615

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Book Description

''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers is gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguards consumers against online monitoring, and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians for new personalization technology emerges at a much faster pace than political regulations and guidelines. This is the first study that establishes a link between different types of data collection, data usage, and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization, and the users' willingness to transact with the website. Further, it develops a conceptual framework, and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.



The Dark Side of Personalization

Author : Jörg Ziesak

Publisher : GRIN Verlag

Page : 61 pages

File Size : 49,23 MB

Release : 2012-11-27

Category : Business & Economics

ISBN : 3656321574

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Book Description

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Maastricht University, course: International Business - Strategic Marketing, language: English, abstract: “Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race”, “Your E-Book Is Reading You”, ""Instant personalization" brings more privacy issues to Facebook”. These are only a few recent examples of media headlines dealing with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization, which is targeting products and services to individual customers and constitutes a key element of an interactive marketing strategy. To be able to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers are gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found, that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguard consumers against online monitoring and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians, because new personalization technology emerges at a much faster pace than political regulations and guidelines. This study establishes a link between different types of data collection, data usage and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization and the users’ willingness to transact with the website. It develops a conceptual framework and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.



Diversity, Divergence, Dialogue

Author : Katharina Toeppe

Publisher : Springer Nature

Page : 505 pages

File Size : 15,88 MB

Release : 2021-03-19

Category : Computers

ISBN : 3030713059

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Book Description

This two-volume set LNCS 12645-12646 constitutes the refereed proceedings of the 16th International Conference on Diversity, Divergence, Dialogue, iConference 2021, held in Beijing, China, in March 2021. The 32 full papers and the 59 short papers presented in this two-volume set were carefully reviewed and selected from 225 submissions. They cover topics such as: AI and machine learning; data science; human-computer interaction; social media; digital humanities; education and information literacy; information behavior; information governance and ethics; archives and records; research methods; and institutional management.



The Personalization Paradox

Author : Val Swisher

Publisher : XML Press

Page : 280 pages

File Size : 47,81 MB

Release : 2021-03-08

Category : Computers

ISBN : 1937434737

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Book Description

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.



AI Technologies for Personalized and Sustainable Tourism

Author : Chiwaridzo, Option Takunda

Publisher : IGI Global

Page : 398 pages

File Size : 49,39 MB

Release : 2024-10-15

Category : Business & Economics

ISBN :

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Book Description

As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development. This groundbreaking book illuminates how AI is revolutionizing personalized recommendations, optimizing operational efficiencies, and promoting eco-conscious practices, fostering a harmonious balance between exploration and environmental stewardship. At its core, AI Technologies for Personalized and Sustainable Tourism seeks to provide a holistic understanding of AI's transformative potential in the hospitality sector. By delving into the latest advancements and real-world applications of AI, readers are guided through practical insights into leveraging AI to enhance traveler experiences while advancing sustainability goals. From AI-powered recommendation systems to predictive analytics and virtual assistants, each chapter offers invaluable insights into how AI can be deployed to create personalized, sustainable tourism experiences.



Textbook of Personalized Medicine

Author : Kewal K. Jain

Publisher : Humana Press

Page : 762 pages

File Size : 26,76 MB

Release : 2015-03-17

Category : Medical

ISBN : 1493925539

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Book Description

Advances in the technology used in personalized medicine and increased applications for clinical use have created a need for this expansion and revision of Kewal K. Jain’s Textbook of Personalized Medicine. As the first definitive work on this topic, this book reviews the fundamentals and development of personalized medicine and subsequent adoptions of the concepts by the biopharmaceutical industry and the medical profession. It also discusses examples of applications in key therapeutic areas, as well as ethical and regulatory issues, providing a concise and comprehensive source of reference for those involved in healthcare management, planning and politics. Algorithms are included as a guide to those involved in the management of important diseases where decision-making is involved due to the multiple choices available. Textbook of Personalized Medicine, Second Edition will serve as a convenient source of information for physicians, scientists, decision makers in the biopharmaceutical and healthcare industries and interested members of the public.



The Dark Side of Management

Author : Gerard Hanlon

Publisher : Routledge

Page : 285 pages

File Size : 44,26 MB

Release : 2015-07-24

Category : Business & Economics

ISBN : 1317624548

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Book Description

What isn’t management and why doesn’t it matter? This compelling book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In characterizing the progress of management as a war on workers, this book offers a controversial and revealing alternative intellectual history of this overwhelming discipline. The author employs a unique range of theories and sources, including the founding fathers of management, US labour and social history, and earlier intellectual figures such as Marx and Weber alongside the contemporary insights of Foucault and European and American workerist and post-workerist thought, to shed light on the world of management. This book is key reading for researchers and students across the social sciences. With a controversial and stimulating approach, it also engages readers with a general interest in business and management issues.



The Dark Side Of Uncensored Artificial Intelligence

Author : Ryan Keeler

Publisher : Ryan Keeler

Page : 200 pages

File Size : 40,13 MB

Release : 2024-04-09

Category : Computers

ISBN :

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Book Description

The Dark Side of Uncensored Artificial Intelligence" by Ryan Keeler, published on April 9, 2024, is a comprehensive exploration into the complexities and risks associated with AI systems that operate with minimal content moderation. This book critically examines the notion of "uncensored" AI, addressing the potential dangers and ethical dilemmas that arise when AI is allowed to function without the typical safeguards that prevent the generation of harmful or biased content. Ryan Keeler delves deep into the technological underpinnings of these AI systems, discussing the advanced machine learning and natural language processing technologies that enable them to engage in seemingly authentic and unrestricted conversations. While these capabilities can enhance user experiences and offer new educational tools, they also present significant challenges in terms of privacy, security, and the potential propagation of misinformation. The book offers a balanced view, presenting the transformative potential of these AI systems alongside the possible negative impacts on society. Keeler advocates for robust ethical frameworks and stringent regulatory measures to mitigate these risks. He explores various approaches to managing the dual nature of AI, including the development of new moderation technologies that can discern between harmful and benign content without suppressing open dialogue. In essence, "The Dark Side of Uncensored Artificial Intelligence" provides a critical lens through which to view the future of AI development, emphasizing the need for a careful balance between innovation and ethical responsibility to ensure that AI technologies benefit society while minimizing their potential harm.



The Dark Side of Social Media

Author : Angeline Close Scheinbaum

Publisher : Routledge

Page : 248 pages

File Size : 40,9 MB

Release : 2017-09-14

Category : Psychology

ISBN : 1351683810

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Book Description

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.



The Darker Side of Social Media

Author : Angeline Close Scheinbaum

Publisher : Taylor & Francis

Page : 205 pages

File Size : 19,83 MB

Release : 2024-06-07

Category : Psychology

ISBN : 1040032885

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Book Description

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners.