The Dartnell Personnel Director's Handbook
Author : Wilbert E. Scheer
Publisher :
Page : 1088 pages
File Size : 29,63 MB
Release : 1979
Category : Personnel management
ISBN :
Author : Wilbert E. Scheer
Publisher :
Page : 1088 pages
File Size : 29,63 MB
Release : 1979
Category : Personnel management
ISBN :
Author : Wilbert E. Scheer
Publisher : Chicago : Dartnell Corporation
Page : 1024 pages
File Size : 42,17 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : Wilbert E. Scheer
Publisher :
Page : 0 pages
File Size : 10,56 MB
Release : 1979
Category : Personnel management
ISBN :
Author : Wilbert E. Scheer
Publisher :
Page : 1124 pages
File Size : 15,19 MB
Release : 1985
Category : Personnel management
ISBN : 9788185674896
Author :
Publisher :
Page : 960 pages
File Size : 21,19 MB
Release : 1969
Category : Personnel management
ISBN :
Author : Wilbert E. Scheer
Publisher :
Page : 1156 pages
File Size : 50,63 MB
Release : 1985
Category : Personnel management
ISBN :
Author :
Publisher :
Page : 960 pages
File Size : 31,96 MB
Release : 1969
Category :
ISBN :
Author : United States Civil Service Commission. Library
Publisher :
Page : 796 pages
File Size : 38,27 MB
Release : 1970
Category : Civil service
ISBN :
Author : Robert L. Dilenschneider
Publisher :
Page : 504 pages
File Size : 20,96 MB
Release : 1996
Category : Business & Economics
ISBN :
One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.
Author :
Publisher :
Page : 84 pages
File Size : 39,55 MB
Release : 1970
Category :
ISBN :