Cosmetic Medicine and Aesthetic Surgery


Book Description

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.




Surgical Ethics


Book Description

The first textbook on the subject, this is a practical, clinically comprehensive guide to ethical issues in surgical practice, research, and education written by some of the most prominent figures in the fields of surgery and bioethics. Discussions of informed consent, confidentiality, and advance directives--core concepts integral to every surgeon-patient relationship--open the volume. Seven chapters tackle the ethical issues in surgical practice, covering the full range of surgical patients--from emergency, acute, high-risk, and elective patients, to poor surgical risk and dying patients. The book even considers the special relationship between the surgeon and patients who are family members or friends. Chapters on surgical research and education address innovation, self-regulation in practice and research, and the prevention of unwarranted bias. Two chapters focus on the multidisciplinary nature of surgery, including the relationships between surgery and other medical specialties and the obligations of the surgeon to other members of the surgical team. The economic dimensions of surgery, especially within managed care, are addressed in chapters on the surgeons financial relationships with patients, conflicts of interest, and relationships with payers and institutions. The authors do not engage in abstract discussions of ethical theory; instead, their discussions are always directly relevant to the everyday concerns of practicing surgeons. This well-integrated volume is intended for practicing surgeons, medical educators, surgical residents, bioethicists, and medical students.




Female Genital Cosmetic Surgery


Book Description

A cross-disciplinary take on the rising phenomenon of female genital cosmetic surgery, from world-leading experts, in a single volume.




Procedures in Cosmetic Dermatology Series: Surgical Lifting E-Book


Book Description

Offering a step-by-step, practical approach to increasingly requested cosmetic procedures, Procedures in Cosmetic Dermatology: Surgical Lifting, enables you to master the up-to-date cosmetic techniques that produce the superior results your patients expect. Edited by expert surgeons Drs. Hooman Khorasani and Eyal Levit, along with hand-selected experts in each individual area, it covers minimally invasive surgical lifting techniques that can be performed by dermatologic surgeons—all abundantly illustrated and evidence based. A substantial video library demonstrating surgical lifting techniques helps you successfully incorporate the latest procedures into your practice. - Provides complete, clear descriptions and rationales for the evaluation, management, and execution of surgical and advanced non-surgical rejuvenation of the face and neck. - Covers brow and forehead lifting, upper and lower eyelid blepharoplasty, the Asian eyelid lift, facelift, modern neck lift, thread lifting, face contouring procedures, and skin resurfacing and tightening. - Features high-quality images and approximately 50 procedural videos demonstrating exactly how to perform facelift, thread lift, browlift, and blepharoplasty procedures. - Presents real visual aging to identify the festoon formations—one of the most difficult areas to handle in the rejuvenation of the lower eyelids and face. - Includes a detailed chapter on accrediting and building a state-approved operating room and photography room, and includes information on how to reduce the risk of COVID transmission through proven air system UVC devices. - Shares the knowledge and expertise of a leading cosmetic dermatological surgeon in every chapter, along with other specialists (facial plastic, plastic, oculoplastic, and oral maxillofacial surgery) who are proficient in each technique and have reviewed and added their pearls to the procedure. - Any additional digital ancillary content may publish up to 6 weeks following the publication date.




The Business of Plastic Surgery


Book Description

Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise




Body Image, Eating Disorders, and Obesity in Youth


Book Description

Examines the relationship between body image disturbances and eating disorders in our most vulnerable population: children and adolescents. The editors present a dynamic approach that combines current research, assessment techniques, and suggestions for treatment and prevention. This volume delivers direction for researchers in the field as well as guidance for practitioners and clinicians working with young clients suffering from these disorders.




The Dartmouth Atlas of Health Care


Book Description




Body Dysmorphic Disorder


Book Description

Learn how to assess and treat body dysmorphic disorder (BDD) Presents the best treatment practices Instructions for novel and advanced treatment strategies Tips for improving client engagement Illustrated with case studies Printable tools for clinical use More about the book This volume provides a user-friendly, evidence-based guide to the diagnosis, phenomenology, etiology, and treatment of body dysmorphic disorder (BDD). New and seasoned clinicians can learn about the foundations of CBT for BDD as well as the rationale and instructions for modifying the approach to meet the differences in symptoms found in this client group. The book explores techniques for treatment engagement, including adjusting therapeutic style, appropriate utilization of behavioral and cognitive therapy, family involvement, and motivational interviewing techniques. Other issues associated with BDD are also highlighted: poor insight, comorbidity, concerning rates of suicidality, and ambivalence regarding treatment. The authors outline step-by-step instructions for numerous novel and advanced treatment strategies, including perceptual re-training, attentional training, acceptance and commitment approaches, and ways to manage ongoing desire for cosmetic surgery. Detailed case examples are presented with corresponding treatment guidelines to highlight the variety in clinical presentation and corresponding treatment approaches. Printable tools in the appendices can be used in daily practice. Watch a video interview with the authors




Decision Making in Aesthetic Practice


Book Description

Decision Making in Aesthetic PracticeThe Right Procedures for the Right Patients Edited by Vincent Wong, BSc, MBChB, Vindoc Aesthetics, London, UK Healthcare professionals in Aesthetic Practice are often faced with a presenting complaint that may seem straightforward to treat but lends itself to more than one treatment option. To achieve and deliver the best natural-looking results, certain basic points about the face must be respected; there must be a good understanding of the specific root cause of each patient’s complaint; and that knowledge must be communicated effectively with the patient. The aim of this book is to help guide a healthcare professional in selecting the best and most appropriate options for any patient. Contents: The Cosmetic Consultation * The Skin * The Forehead * The Periorbital Region * The Nose * The Cheeks* The Perioral Region * The Chin * The Jawline and Neck* The Scalp * Balancing Non-Surgical and Surgical Clinical Approaches




Fundamental Topics in Plastic Surgery


Book Description

Given the wide-ranging nature of the literature one must study in plastic surgery training, a solid grounding in many fundamental principles and procedures is an absolute prerequisite to becoming a competent plastic surgeon. And yet, until now there has been no single source that collects these fundamental topics in one volume; rather, the information has had to be gleaned from the introductory chapters of multiple comprehensive textbooks. The present volume takes a new approach, and provides the trainee an opportunity to learn these fundamentals more efficiently and comprehensively through a single book. This work will prepare the trainee to confidently advance to the more specific core topics in reconstructive and aesthetic plastic surgery. Key Features: Highly efficient presentation and organization of all fundamental plastic surgical topics 21 chapters cover such topics as patient safety; normal and abnormal wound healing; local anesthesia and nerve blocks; soft tissue infections and antibiotics; implants and biomaterials; basic surgical techniques; grafting of fat, skin, bone, and other tissues; flaps; burns; and much more. Each chapter closes with a summary of key points. Ideal for all surgeons in training, Fundamental Topics in Plastic Surgery is a complete introduction to the science and technical expertise of aesthetic and reconstructive plastic surgery.