The Definitive Guide to Event Marketing
Author : Dayna Rothman
Publisher :
Page : pages
File Size : 13,10 MB
Release : 2012-12-10
Category :
ISBN : 9780982981535
Author : Dayna Rothman
Publisher :
Page : pages
File Size : 13,10 MB
Release : 2012-12-10
Category :
ISBN : 9780982981535
Author : Ernst & Young LLP
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 26,83 MB
Release : 1992-08-04
Category : Business & Economics
ISBN : 9780471549086
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Author : Nigel Jackson
Publisher : Taylor & Francis
Page : 243 pages
File Size : 32,5 MB
Release : 2017-07-14
Category : Business & Economics
ISBN : 1317426657
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Author : Stedman Graham
Publisher : Irwin Professional Publishing
Page : 0 pages
File Size : 24,38 MB
Release : 1995
Category : Sports
ISBN : 9780786302444
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Author : Meegan Lesley Jones
Publisher : Routledge
Page : 412 pages
File Size : 21,50 MB
Release : 2014-05-09
Category : Business & Economics
ISBN : 1135035903
Summary: "Public parties always have and always will be a part of the human story. Yet those who stage events have a social and environmental responsibility to reduce their impacts. Written by a leader in the field, this fully updated, practical, step-by-step guide leads readers through the key aspects of how to understand and manage the impacts of events of any type and scale. Readers are provided with checklists for action and tools for measuring performance and numerous examples and case studies from across the world are integrated throughout"--
Author : Meegan Jones
Publisher : Routledge
Page : 678 pages
File Size : 24,87 MB
Release : 2017-12-06
Category : Business & Economics
ISBN : 1315439700
Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public parties use up resources, send out emissions and generate mountains of waste. Events also have the power to show sustainability in action and every sustainably produced event can inspire and motivate others to action. Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – it's for events of any style and scale, anywhere in the world. Now in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use collection of tools to deliver events sustainably.
Author : Ernst & Young LLP
Publisher : John Wiley & Sons
Page : 334 pages
File Size : 45,76 MB
Release : 1992-08-04
Category : Business & Economics
ISBN : 0471549088
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Author : Judy Allen
Publisher : John Wiley & Sons
Page : 447 pages
File Size : 27,73 MB
Release : 2009-04-16
Category : Business & Economics
ISBN : 047015618X
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Author : Allison Saget
Publisher :
Page : 300 pages
File Size : 14,14 MB
Release : 2012
Category : Special events
ISBN : 9781477468180
Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.
Author : Allison Saget
Publisher : Kaplan Publishing
Page : 328 pages
File Size : 24,12 MB
Release : 2006
Category : Business & Economics
ISBN :
See: