› › The Digital Goldmine What Every Business Needs To Know About Increasing Sales And Building Engagement Online

The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online

Author : Leonard Tan

Publisher : Candid Creation Publishing

Page : 138 pages

File Size : 38,26 MB

Release :

Category : Business & Economics

ISBN : 9810967551

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Book Description

The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius. Whether you are a business owner or marketer, the strategies in this book will inspire you to take advantage of data-driven analytics to increase your sales leads and build brand engagement. This book is for you if you feel you are on a bumpy course in your marketing campaign, or would like to get your feet wet in the digital marketing landscape. You will come away feeling enlightened regarding all the marketing jargon, with a clearer perspective on what you should do to excel in the digital landscape.



The Digital Goldmine

Author : Leonard Tan

Publisher :

Page : 165 pages

File Size : 17,69 MB

Release : 2015

Category : Branding (Marketing)

ISBN : 9789810926267

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Book Description



Digital Minds (2)

Author : WSI

Publisher : FriesenPress

Page : 266 pages

File Size : 11,7 MB

Release : 2015-11-25

Category : Business & Economics

ISBN : 1460282175

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Book Description

The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.



Digital Marketing All-In-One For Dummies

Author : Stephanie Diamond

Publisher : John Wiley & Sons

Page : 807 pages

File Size : 25,49 MB

Release : 2023-01-12

Category : Business & Economics

ISBN : 1119931959

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Book Description

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.



Digital Marketing For Dummies

Author : Ryan Deiss

Publisher : John Wiley & Sons

Page : 375 pages

File Size : 25,91 MB

Release : 2020-07-27

Category : Business & Economics

ISBN : 1119660491

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Book Description

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!



Digital Minds

Author : WSI World

Publisher : FriesenPress

Page : 135 pages

File Size : 39,27 MB

Release : 2020-03-04

Category : Business & Economics

ISBN : 1525562460

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Book Description

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away.



Instant Profit Guide To Online Digital Ads Mastery

Author : Renee Gade

Publisher : Estalontech

Page : 177 pages

File Size : 12,87 MB

Release : 2020-09-16

Category : Business & Economics

ISBN : 8835895642

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Book Description

Instant Profit Guide To Online Digital Ads Mastery Digital Advertising is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the digital selling space, which means simply ignoring the boom of digital advertising on social media just isn’t an option. If you don’t have a digital advertising strategy yet, it’s time to get going! 2020 happened be an eye-opening year for digital marketers everywhere due to disruption to retail business caused by Coronavirus ( Covid 19 Pandemic ) which coincidently elevated Online business to the next level . Suddenly many new Online businesses sprout up everywhere but most of these new small startup- businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects. If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes. Download this guide to learn how to fine tune your digital advertising efforts. Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business. To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for effective online advertising. If you're not implementing some kind of digital advertising strategy, you're already trailing behind! Instant Profit Guide To Online Digital Ads Mastery comes jam loaded with • A beginner’s guide to online advertising types and concepts • Tips on how to select the right ad network for your business to make sure you are setup for success. • An overview of the different paid channel pricing models • An easy guide to setting up a successful online advertising campaign to make sure you have a gameplan so you know how to improve your success for the future. • Tips every entrepreneur needs to help tackle discrepancies between clicks and visits and for effective paid advertising for their small business. • A guide to using online advertising with Google AdWords and other hot social media platforms- Facebook, Twitter, Instagram, Pinterest, Linkedin and Tumblr. • A guide to using social Mobile Video Ads to Connect with Mobile Users and increase sales. • A guide to PPC tools to do profit analysis and much more Combining online and mobile devices, adults all around the world are expected to spend average 4 hours, 46 minutes with digital media daily , increasing digital’s lead over television to well over one hour per day. Digital advertising is proving its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register. Digital Online media not only delivers excellent ROI efficiency, but it makes other media spend work harder. Adding digital online ads to the media mix has a positive impact on the campaign ROI for all media.



Digital Impact

Author : Vipin Mayar

Publisher : John Wiley & Sons

Page : 226 pages

File Size : 28,52 MB

Release : 2011-05-18

Category : Business & Economics

ISBN : 1118087747

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Book Description

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.



The Truth about Digital Marketing

Author : Kenton Newby

Publisher :

Page : 146 pages

File Size : 21,42 MB

Release : 2015-10-26

Category :

ISBN : 9780692536018

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Book Description

Is Your Business "Invisible" Online? Discover how to use digital marketing to attract new traffic, leads and sales for your business. Is your company at the point where you find yourself wasting money on expensive advertising methods that have become less and less effective? Or are you worried that you're losing out on potential leads and sales because your company is essentially "invisible" online? If so, what are your options? The Truth About Digital Marketing is a guide for business owners who are unfamiliar with digital marketing. Maybe you've never even heard about search engine optimization, Google Adwords, social media or other digital marketing methods. Or maybe you've heard of these but simply never figured out how to make them work in your business. In fact, this book covers dozens of the most common questions that business owners have about digital marketing. The Truth About Digital Marketing is a quick and easy read and can serve as a great reference as you discover more about the benefits digital marketing can bring you and your business.



Inbound Marketing, Revised and Updated

Author : Brian Halligan

Publisher : John Wiley & Sons

Page : 231 pages

File Size : 37,39 MB

Release : 2014-09-02

Category : Business & Economics

ISBN : 1118896653

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Book Description

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.