The Digital Product Success Plan


Book Description

Get your step-by-step guide to building and growing your own digital product business on Etsy with The Digital Product Success Plan! Designers, artists, and creative types all have specialized skills that are valuable. But how can you grow your business without sacrificing more time for client projects? By creating digital products, of course! In this actionable guide, you’ll learn the tried-and-true techniques of running this specialized type of store from the owner of three digital product shops on Etsy. Includes an appendix with many different product examples and suggestions for different niches! You’ll learn all about: - How to research current design trends and apply them to your products - The right number of products to have ready at launch (and how to make this easy) - How do to keyword research and use keywords accurately in your listing - What to include in your product descriptions - How to organize your design files to keep your deliverables easy to access - How to create awesome product images for digital products - Pricing strategies and tiers for different product offerings …and so much more! Whether you’re an Etsy newbie or an experienced store owner looking to pivot, The Digital Product Success Plan will put you on the path to running a flourishing digital product business in no time.




Digital Product Blueprint


Book Description

Learn How To Make Money Online With Digital Products New opportunities make it easier to start an online business these days. However, there is a lot of confusion out there and the misleading information could leave you overwhelmed with "information overload". Digital Product Blueprint cuts through the fluff and heads directly to one of the fastest ways you can start making money online today. You don't even need to have a website and deal with the challenge of generating your own traffic to start making money online these days. Previous Methods Now Take Longer A few years ago it was easier to start making money online from a blog or a niche website as an affiliate marketer. However, it takes longer now to gain traction as a new affiliate marketer due to oversaturation and constant Google algorithm updates making it harder for new websites to rank and get noticed. A Faster Way To Make Money Online For A Beginner Creating your own information product is currently one of the fastest ways to start making money online. You don't even have to create a website to start earning online these days hence it is actually easier to make money online now, but by doing things differently. Create Assets That Make You Passive Income With a digital product, you create it once and it generates passive income for you for the rest of its lifecycle. With each information product you create, you're adding assets to your portfolio, making you even more passive income. You Don't Need To Be A Guru Or An Expert One of the biggest perceived roadblocks many people face when it comes to creating an information product is the belief that they need to be an "authority" on something. The reality is that the roadblock is just an illusion! To create helpful content you just need to know more about the subject matter than your target audience does and hence they can learn something from you. In fact, they may find it easier to learn from someone like you rather than a "guru" who may be too advanced and unable to relate to their needs. The best people to learn from are those who are just slightly ahead of you on a particular path. What You'll Get From This Book: How to find profitable niches for your information products using proven research and selection methods. This ensures you create products that actually sell. Proven techniques for how to communicate your ideas effectively. How to create your content fast using some of the best techniques and tools in the industry. How to choose a name that sells your information product for you. How to sell information products without creating a website or worrying about generating traffic. A step-by-step guide for how to set up your website, if you choose to sell your information product from your own site. How to use online marketplaces like ClickBank and JVZoo to process payments and handle all customer orders. How to generate traffic to your website using proven and evergreen methods. Scroll up and click the Look Inside feature on the top left-hand side of the page and get started today!




Your Ultimate Success Plan


Book Description

Somewhere between self-help and self-promotion lies self-awareness and advancement. Your Ultimate Success Plan is a book that provides surprisingly easy-to-apply business strategies in an approachable, actionable, authentic way and encourages you to find your voice and realize your potential. The characters you will meet in each chapter of this book are quite relatable—professional women and men plagued with the Cinderella complex, waiting patiently (and hopelessly) to be rescued; the insecure who subjugate their core identities to get others to like them; and the perennial complainers who merely want to vent, not solve. Do any of these characters sound familiar? If you are one yourself—or if you have to deal with one or more of them, as most of us do—you need this book. With principles based on awareness, forgiveness, strategic application, and follow-through, you can join the thousands of enlightened converts who have participated in Tamara’s workshops and seminars for more than 25 years. Your Ultimate Success Plan will teach you how to: Build your brand Com-YOU-nicateTM your worth while enhancing your self-worth Elevate the status of “You”




Maximize Your Social


Book Description

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.




Digital Marketing in the Zone


Book Description

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.




Designing for the Digital Age


Book Description

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.




Product Strategy for High Technology Companies


Book Description

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.




Customer Success


Book Description

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.




EMPOWERED


Book Description

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--




Make Money Online with Digital Products


Book Description

“Make Money Online with Digital Products” is a comprehensive guide that provides step-by-step instructions on how to create and sell digital products. This book covers everything from understanding the different types of digital products to effectively marketing and promoting them. Whether you’re a beginner or an experienced entrepreneur, this book will equip you with the knowledge and strategies needed to succeed in the digital product industry. In the first section of the book, you will learn the fundamentals of creating and selling digital products. This includes understanding the benefits of digital products, choosing the right product to create, and researching your target audience. The second section dives into the creation process, covering topics such as planning and outlining your product, creating engaging content, and designing and formatting your digital product. Once your digital product is ready, the book guides you through the process of pricing and packaging. You will learn how to determine the value of your product, set the right price, create different pricing options, and package your product for maximum appeal. The book also delves into building a sales funnel, marketing and promoting your digital products, launching your product, optimizing your sales and conversion rates, expanding your product line, protecting your digital products, and scaling your digital product business. With its practical advice and actionable strategies, “ Make Money Online with Digital Products” is a must-read for anyone looking to create and sell digital products successfully. Whether you’re an aspiring entrepreneur or an established business owner, this book will provide you with the tools and knowledge needed to thrive in the digital marketplace.