Public Diplomacy at Home


Book Description

This book is about the domestic dimension of public diplomacy, which must be understood within the context of public diplomacy’s evolution over time. In the virtually connected world of today, newcomers such as supranational organizations, sub-states and Asian countries have had less difficulty than Western nation-states including a domestic dimension in public diplomacy. Doing so does not separate the domestic and international components; rather, it highlights that there is a holistic/integrative approach to public involvement at home and abroad. In Huijgh’s comprehensive analysis, including case studies from North America, Europa and the Asia-Pacific, public diplomacy’s international and domestic dimensions can be seen as stepping stones on a continuum of public participation that is central to international policymaking and conduct.




China's Public Diplomacy


Book Description

In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.




The New Public Diplomacy


Book Description

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.




European Public Diplomacy


Book Description

Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.




The Domestic Dimension of Public Diplomacy


Book Description

This book explores new grounds that public diplomacy is entering today, as domestic publics come to the forefront of the policy – acting both as foreign policy constituencies and public diplomacy actors cooperating with their foreign counterparts. The author discusses the phenomena of public diplomacy’s domestic dimension described as government’s ability to engage its own society in foreign policy practices through information, cooperation and identity-defining. By analysing data from over 80 recorded interviews with Australian, Norwegian and American public diplomacy practitioners, this volume illustrates both successful and unsuccessful models of such cooperation. From Norwegian Peace Diplomacy, through Australia’s ambivalent engagement with Asia, to U.S. Government-sponsored exchange programs, the author argues that governments around the world are slowly accepting a paradigm shift in diplomatic practice from monological/dialogical to a more collaborative public diplomacy. This book is an essential resource for students, scholars, experts and diplomats interested in world’s best-practices of engaging domestic civil society actors in foreign policy statecraft.




The United States and Public Diplomacy


Book Description

Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.




Empire of Ideas


Book Description

Empire of Ideas examines the origins of the U. S. government's programs in public diplomacy and how the nation's image in the world became an essential component of U. S. foreign policy.




Poland's New Ways of Public Diplomacy


Book Description

This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. «The book (...) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.» Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University «An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.» Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University




Trials of Engagement


Book Description

Public Diplomacy is now one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Diplomacy analyses the trials of contemporary practice and identifies factors which will shape a more collaborative future of public diplomacy.




New Public Diplomacy in the 21st Century


Book Description

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.