The Multinational Enterprise


Book Description

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.




Multinational Enterprise and World Competition


Book Description

Multinational firms are often seen as controlling the secrets of industrial success, and conversely, as causing industrial decline. As a consequence their activites are the subject of intense debate. This study assesses the role of multinational enterprise in international competition - including trade and technology licensing - and analyses the profound implications that follow for policy formulation. This is the first book to use a systematic comparative approach, in which the experience of five major developed economies, the USA, Japan, the UK, Sweden and West Germany, are appraised using the framework of modern economic theory.




Economic Analysis and Multinational Enterprise


Book Description

With an impressive array of international contributors from the UK, USA, Sweden and Peru, this book includes chapters on the following: The nature of the multinational enterprise; The theory of the firm; The location of economic activity; Industrial organization; Technology and technological change; the theory of international trade; Monetary policy; The theory of development policy; Wage determination and collective bargaining; Income distribution and welfare considerations and size of firm and size of nation.










New Theories of the Multinational Enterprise


Book Description

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.




Multinational Corporations


Book Description

This book provides an invaluable state-of-the art survey of the most important work on multinational corporations. It includes the first English translation of a key work by Stephen Hymer which transforms our understanding of the evolution of the modern theory of multinational corporations. The integration of multinationals into theories of trade and factor movements is an underlying theme. There is an extensive review of the comparative performance of American, Japanese and European multinationals, within an historical perspective.




The Future of the Multinational Enterprise, 2nd ed


Book Description

This book presents a new approach to the analysis of the multinational enterprise; one of the most important institutions in the world economy. With a new introduction the analysis is brought firmly up-to-date.