Author : Frederic Wilfred Taylor
Publisher : Routledge
Page : 154 pages
File Size : 19,11 MB
Release : 2013-05-02
Category : Business & Economics
ISBN : 1136670491
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
Author : F. W. Taylor
Publisher :
Page : 0 pages
File Size : 29,67 MB
Release : 2013
Category : Business & Economics
ISBN : 9780203582299
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
Author : Otto John Firestone
Publisher : Routledge
Page : 195 pages
File Size : 27,43 MB
Release : 2013-05-02
Category : Business & Economics
ISBN : 1136670211
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author : Frederic Taylor
Publisher : Routledge
Page : 252 pages
File Size : 41,21 MB
Release : 2013-05-02
Category : Business & Economics
ISBN : 1136670424
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
Author : Walter Taplin
Publisher : Routledge
Page : 163 pages
File Size : 24,47 MB
Release : 2013-06-26
Category : Business & Economics
ISBN : 113666629X
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.
Author : Thomas Russell
Publisher : Routledge
Page : 205 pages
File Size : 32,32 MB
Release : 2013-06-26
Category : Business & Economics
ISBN : 1136668810
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
Author : Otto John Firestone
Publisher :
Page : 0 pages
File Size : 25,89 MB
Release : 2013
Category : Business & Economics
ISBN : 9780203582435
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author : Michael Schudson
Publisher : Routledge
Page : 338 pages
File Size : 18,29 MB
Release : 2013-06-26
Category : Business & Economics
ISBN : 1136668187
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author : F. W. Taylor
Publisher :
Page : 248 pages
File Size : 40,68 MB
Release : 1978
Category :
ISBN :
Author : Thomas Russell
Publisher : Routledge
Page : 314 pages
File Size : 46,54 MB
Release : 2013-06-26
Category : Business & Economics
ISBN : 1136668748
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
