The Economics of Conspicuous Consumption


Book Description

Mason (consumer theory, U. of Salford, UK) looks at the development of conspicuous consumption from its origins as the indulgence of a privileged few to its position today as a major determinant of consumer demand in mass consumption societies. He also charts the attempts of economists to come to terms with a form of consumer behavior which made them instinctively uneasy, but which could not be ignored. This book highlights the conflicts and tensions which have beset economics in seeking to accommodate a problem which has refused to go away. Annotation copyrighted by Book News, Inc., Portland, OR




Conspicuous Consumption


Book Description

With its wry portrayal of a shallow, materialistic 'leisure class' obsessed by clothes, cars, consumer goods and climbing the social ladder, this withering satire on modern capitalism is as pertinent today as when it was written over a century ago.







Conspicuous Consumption


Book Description




THE THEORY OF THE LEISURE CLASS: An Economic Study of American Institutions and a Social Critique of Conspicuous Consumption


Book Description

Thorstein Veblen's 'The Theory of the Leisure Class' is a seminal work that delves into the economic and social dynamics of American society. Written in a satirical and critical tone, Veblen dissects the concept of conspicuous consumption and the role of the leisure class in perpetuating societal inequalities. His sharp analysis of the wasteful spending and social status symbols sheds light on the underlying power structures at play in the American capitalist system. Veblen's writing style is both academic and witty, making the book both insightful and engaging for readers interested in economics and sociology. This book is a must-read for those who seek a deeper understanding of societal norms and the impact of consumer culture on modern society. Veblen's unique perspective and keen observations offer valuable insights that are still relevant today.




The Theory of the Leisure Class


Book Description

The Theory of the Leisure Class Thorstein Veblen - The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is a treatise on economics and a detailed, social critique of conspicuous consumption, as a function of social class and of consumerism, derived from the social stratification of people and the division of labour, which are social institutions of the feudal period (9th15th c.) that have continued to the modern era.Veblen asserts that the contemporary lords of the manor, the businessmen who own the means of production, have employed themselves in the economically unproductive practices of conspicuous consumption and conspicuous leisure, which are useless activities that contribute neither to the economy nor to the material production of the useful goods and services required for the functioning of society, while it is the middle class and the working class who are usefully employed in the industrialised, productive occupations that support the whole of society.




The Price of Prestige


Book Description

If wars are costly and risky to both sides, why do they occur? Why engage in an arms race when it’s clear that increasing one’s own defense expenditures will only trigger a similar reaction by the other side, leaving both countries just as insecure—and considerably poorer? Just as people buy expensive things precisely because they are more expensive, because they offer the possibility of improved social status or prestige, so too do countries, argues Lilach Gilady. In The Price of Prestige, Gilady shows how many seemingly wasteful government expenditures that appear to contradict the laws of demand actually follow the pattern for what are known as Veblen goods, or positional goods for which demand increases alongside price, even when cheaper substitutes are readily available. From flashy space programs to costly weapons systems a country does not need and cannot maintain to foreign aid programs that offer little benefit to recipients, these conspicuous and strategically timed expenditures are intended to instill awe in the observer through their wasteful might. And underestimating the important social role of excess has serious policy implications. Increasing the cost of war, for example, may not always be an effective tool for preventing it, Gilady argues, nor does decreasing the cost of weapons and other technologies of war necessarily increase the potential for conflict, as shown by the case of a cheap fighter plane whose price tag drove consumers away. In today’s changing world, where there are high levels of uncertainty about the distribution of power, Gilady also offers a valuable way to predict which countries are most likely to be concerned about their position and therefore adopt costly, excessive policies.







The Sum of Small Things


Book Description

How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.




The Theory of the Leisure Class


Book Description

The Theory of the Leisure Class. An Economic Study of Institutions. Thorstein Veblen. The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is an economic treatise and detailed social critique of conspicuous consumption, as a function of social-class consumerism. It proposes that the social strata and the division of labor of the feudal period continued into the modern era. The lords of the manor employed themselves in the economically useless practices of conspicuous consumption and conspicuous leisure, while the middle and lower classes were employed in the industrial occupations that support the whole of society. Economically wasteful activities are those activities that do not contribute to the economy or to the material productivity required for the fruitful functioning of society. Veblen's analyses of business cycles and prices, and of the emergent technocratic division of labor by speciality (scientists, engineers, technologists) at the end of the 19th century proved to be accurate predictions of the nature of an industrial society. The Theory of the Leisure Class was based on a trio of articles published in the American Journal of Sociology in 1898, and contained most of the major themes Veblen would develop in his later works. Veblen's theories were based on and relevant to contemporary issues in the U.S., but were conceived at the starting point of American social sciences. He was influenced by writers such as Charles Darwin, Adam Smith and Herbert Spencer. His most important inspiration, however, seems to have been Karl Marx, in that Veblen argues for a materialist perspective on the formation of society, saying that the latter is shaped by its citizens' ways of procuring a livelihood. Unlike Marx, on the other hand, Veblen did not see labor, but technology and industrial arts, as the creative forces in society. His interest in production as not just a means of serving society's needs, but also a way of making a profit for the owner class, was shared by classical theorists of his day.