The Edgemaster's Handbook


Book Description

Do you feel a soul-deep connection with knives and tools that are engineered to cut through other materials? Does having a sturdy knife on your person imbue you with a profound, but somehow unidentifiable, sense of security? The Edgemaster’s Handbook is just that: a book completely dedicated to the care and usage of knives. Whether handling a dagger, stiletto, or bolo, you’ll learn the knife’s purpose and how to use is properly while keeping the blade clean and yourself safe. Len McDougall has spent his entire life—almost sixty years—learning the nuts and bolts of staying alive under adverse conditions and the mastery of weapons. And now more than ever we will need to take his lessons seriously, as understanding what to expect and how to adapt will increase the odds for survival. Featuring methods that have been personally tested through hard, field-proven experiences, you will learn everything needed to use knives for both outdoor living and protection. Included in this book are many lessons on knives, including: Sharpening a blade How to properly identify different types Collecting Using for survival and self-defense And so much more Whether for the collector or the outdoorsman, McDougall shares all his knowledge and understanding of this tool for you to understand and better appreciate. The Edgemaster’s Handbook is just that; a collection of tips, tricks, lessons, and knowledge from a professional that will make sure you master the usage of knives in your daily life.




The Handbook of Persuasion and Social Marketing


Book Description

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.







Handbook of Personality, Fourth Edition


Book Description

Now in a revised and expanded fourth edition, this definitive reference and text has more than 50% new material, reflecting a decade of theoretical and empirical advances. Prominent researchers describe major theories and review cutting-edge findings. The volume explores how personality emerges from and interacts with biological, developmental, cognitive, affective, and social processes, and the implications for well-being and health. Innovative research programs and methods are presented throughout. The concluding section showcases emerging issues and new directions in the field. New to This Edition *Expanded coverage of personality development, with chapters on the overall life course, middle childhood, adolescence, and early adulthood. *Three new chapters on affective processes, plus chapters on neurobiology, achievement motivation, cognitive approaches, narcissism, and other new topics. *Section on cutting-edge issues: personality interventions, personality manifestations in everyday life, geographical variation in personality, self-knowledge, and the links between personality and economics. *Added breadth and accessibility--42 more concise chapters, compared to 32 in the prior edition.







Handbook of the Economics of Education


Book Description

What is the value of an education? Volume 4 of the Handbooks in the Economics of Education combines recent data with new methodologies to examine this and related questions from diverse perspectives. School choice and school competition, educator incentives, the college premium, and other considerations help make sense of the investments and returns associated with education. Volume editors Eric A. Hanushek (Stanford), Stephen Machin (University College London) and Ludger Woessmann (Ifo Institute for Economic Research, Munich) draw clear lines between newly emerging research on the economics of education and prior work. In conjunction with Volume 3, they measure our current understanding of educational acquisition and its economic and social effects. - Winner of a 2011 PROSE Award Honorable Mention in Economics from the Association of American Publishers - Demonstrates how new methodologies are yielding fresh perspectives in education economics - Presents topics and authors whose data and conclusions attest to the globalization of research - Complements the policy and social outcomes themes of volume 3




Popular Science


Book Description

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.




The Intelligence of Intuition


Book Description

Challenges perceptions of the fallibility of intuition and recasts intuition as a unique form of intelligence.