› › The Effect Of Product Presentation Of Apparel On The Internet And Consumers Responses

The Effect of Product Presentation of Apparel on the Internet and Consumers' Responses

Author : Jungmin Yoo

Publisher :

Page : 418 pages

File Size : 11,73 MB

Release : 2006

Category : Teleshopping

ISBN :

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Book Description

Abstract: Much research has studied atmospherics such as music, smell, and colors, in traditional retail stores and found relationships between atmospherics and approach/avoidance behaviors. In a similar way, in the online context visual aspects of product presentation are likely to be important. This study used the S-O-R Model (Mehrabian & Russell, 1974) as a theoretical base. The purpose of the study was to examine the effects of product presentation on emotions, perceived amount of information, perceived risk, and purchase intention. In addition, the effects of personal involvement with clothing on emotions, perceived amount of information, perceived risk, and purchase intention were examined. Four hundred and twenty nine female students participated in this study for extra credit and incentives. This study employed a 3 x 2 between subjects design: Product presentation (pants presented flat vs. pants presented on a model's lower torso without the model's attractive face shown vs. pants presented on a model's whole body with the model's attractive face shown) by personal involvement (high vs. low). Three websites were created based on the three different product presentations to closely mimic the design of real websites. Each website presented two styles of pants for women and the same product information. Using descriptive statistics, multivariate analyses, univariate analyses, multiple regression analyses, simple regression analyses, and mediating analyses, the present study showed (1) main effects for product presentation on pleasure, arousal, perceived amount of information, perceived risk, and purchase intention, and (2) main effects for personal involvement with clothing on pleasure, arousal, positive mood, perceived amount of information, perceived risk, and purchase intention. The results found (3) a positive relationship between emotions and perceived amount of information, (4) a negative relationship between emotions and perceived risk, (5) a positive relationship between emotions and purchase intention. In addition, (6) a negative relationship between perceived amount of information and perceived risk, (7) a positive relationship between perceived amount of information and purchase intention, and (8) a negative relationship between perceived risk and purchase intention. This research suggests marketing strategies for e-commerce. Online retailers should consider website design issues carefully to enhance mood and purchase intent.



Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 1964 pages

File Size : 42,51 MB

Release : 2021-04-16

Category : Business & Economics

ISBN : 1799889580

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Book Description

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.



European Journal of Tourism Research

Author :

Publisher : Varna University of Management

Page : 321 pages

File Size : 26,16 MB

Release : 2022-03-01

Category : Business & Economics

ISBN :

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Book Description

The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.



Consumer Economic Wellbeing

Author : Jing Jian Xiao

Publisher : Springer

Page : 230 pages

File Size : 10,27 MB

Release : 2015-06-01

Category : Social Science

ISBN : 149392821X

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Book Description

This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors. Among the featured topics: Historical perspective on consumer economic wellbeing. Consumer financial capability and economic wellbeing. The role of government in promoting consumer economic wellbeing. Corporate social responsibility. Theories of online shopping and e-banking. Desirable and undesirable consumption behavior. Consumer Economic Wellbeing clarifies issues and provides insights for researchers in the fields of consumer psychology and economics, psychologists and mental health professionals, and policy analysts. It is also useful as a text for college courses in related subjects.



Retail Design

Author : Ann Petermans

Publisher : Taylor & Francis

Page : 247 pages

File Size : 18,61 MB

Release : 2016-12-01

Category : Business & Economics

ISBN : 1317064577

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Book Description

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.



Developing Effective Presentation Strategies for Online Retailers

Author : Jungmin Yoo

Publisher :

Page : 562 pages

File Size : 31,12 MB

Release : 2010

Category : Consumer behavior

ISBN :

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Book Description

The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two moderators: brand familiarity and centrality of visual product aesthetics (CVPA) and examined (1) effects of home page design on consumer responses, (2) effects of home page design on consumer responses as a function of individual differences, such as brand familiarity and CVPA. The design of the study 2 was a 2 (visual information: product image with a concrete background vs. product image with a solid white background) x 2 (verbal information: presence vs. absence of concrete descriptions) between-subjects factorial design. Study 2 examined (1) effects of imagery-evoking product presentation on mental imagery, (2) to examine how individual difference in terms of style of processing (SOP) affects the way product presentation influences mental imagery, and (3) to assess how mental imagery influences other consumer responses. Online experiment was conducted using mock apparel websites for both studies. The findings from study 1 revealed: (1) an image-oriented home page design was more effective in enhancing visual fluency and perceived aesthetics of a home page; (2) people in both high and low CVPA groups preferred an image-oriented home page to a text-oriented home page. The findings from study 2 revealed: (1) effectiveness of visual information in apparel websites depends on the presence of concrete and relevant background of a product image in terms of its ability to evoke elaborate mental imagery; (2) interaction effects of visual information by verbal information were significantly different between visualizers and verbalizers. The findings of both studies provide theoretical and practical implications: (1) the results provide theoretical insight to understand the effects of website design on consumer responses from the perspective of the Stimulus-Organism-Response model and dual coding theory; and (2) the empirical evidence of the effectiveness of image-oriented home page and the effects of imagery-evoking product presentation on consumer responses provides valuable marketing strategies for apparel online retailers.



Encyclopedia of E-Commerce Development, Implementation, and Management

Author : Lee, In

Publisher : IGI Global

Page : 2440 pages

File Size : 21,96 MB

Release : 2016-03-31

Category : Computers

ISBN : 1466697881

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Book Description

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .



Handbook of Research on Global Fashion Management and Merchandising

Author : Vecchi, Alessandra

Publisher : IGI Global

Page : 899 pages

File Size : 13,92 MB

Release : 2016-05-03

Category : Business & Economics

ISBN : 1522501118

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Book Description

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.



Handbook of Consumer Finance Research

Author : Jing Jian Xiao

Publisher : Springer

Page : 379 pages

File Size : 27,49 MB

Release : 2016-05-30

Category : Psychology

ISBN : 3319288873

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Book Description

This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: Consumer financial capability and well-being. Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields.



Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

Author : Idemudia, Efosa Carroll

Publisher : IGI Global

Page : 459 pages

File Size : 26,51 MB

Release : 2020-06-05

Category : Business & Economics

ISBN : 1799833534

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Book Description

To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.