The Effects of Promotion Stimuli on Consumer Purchase Behavior
Author :
Publisher :
Page : 24 pages
File Size : 36,66 MB
Release : 1999
Category : Consumer behavior
ISBN :
The Salience of Marketing Stimuli
Author : Gianluigi Guido
Publisher : Springer Science & Business Media
Page : 324 pages
File Size : 27,92 MB
Release : 2001-04-30
Category : Business & Economics
ISBN : 9780792373247
Book Description
This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
Organic Production and Food Quality
Author : Robert Blair
Publisher : John Wiley & Sons
Page : 297 pages
File Size : 49,74 MB
Release : 2012-01-03
Category : Technology & Engineering
ISBN : 0813812178
Book Description
The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media ("if it bleeds, it leads") tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as "mad-cow" disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers' markets, supermarkets and specialty stores. Organic Production and Food Quality: A Down to Earth Analysis is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings. The title is a 'must-have' for everyone working within the food industry. Comprehensive explanation of organic production methods and effects on the safety and quality of foods Authoritative, unbiased and up-to-date examination of relevant global scientific research Answers the questions of whether organic food is more nutritious and/or more healthy
The Theory of Buyer Behavior
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 44,28 MB
Release : 1969
Category : Business & Economics
ISBN :
Book Description
Handbook of Consumer Psychology
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 1784 pages
File Size : 27,90 MB
Release : 2018-12-07
Category : Psychology
ISBN : 1136676201
Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Consumer Psychology in Tourism and Hospitality
Author : Ying Qu
Publisher : Frontiers Media SA
Page : 455 pages
File Size : 32,82 MB
Release : 2023-06-30
Category : Science
ISBN : 2832527957
Book Description
Sensory Marketing
Author : Aradhna Krishna
Publisher : Routledge
Page : 410 pages
File Size : 38,24 MB
Release : 2011-02-25
Category : Business & Economics
ISBN : 1135429952
Book Description
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
The Routledge Companion to Consumer Behavior Analysis
Author : Gordon R. Foxall
Publisher : Routledge
Page : 1041 pages
File Size : 35,64 MB
Release : 2015-08-20
Category : Business & Economics
ISBN : 1317913450
Book Description
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)
Author : Bijay Kumar Kandel
Publisher : Springer Nature
Page : 548 pages
File Size : 34,80 MB
Release : 2024-01-27
Category : Business & Economics
ISBN : 9464633263
Book Description
This is an open access book. In the current situation of rapid economic development, the competition in the market is increasingly fierce. The drawbacks of traditional enterprise management and the backward management concept have seriously hindered the normal development of enterprises. In order to improve their competitive advantages and market share, enterprises must optimize their management methods and build a modern business administration system. In this situation, enterprises can only promote their development process by improving their business management mode and formulating scientific business management policies. Data science is one of the most important tools for optimizing business administration. Data science is an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract value from data. Data scientists use a combination of skills (including statistics, computer science and business knowledge) to analyze data collected from the Web, smartphones, customers, sensors and other sources. Data is the cornerstone of innovation, and data scientists gather information from data, discovering hidden trends from raw data and generating insights that companies can use to transform business problems into research projects that can then be translated back into practical solutions. Based on this, BADS 2023 discusses the state of modern business administration and the corresponding improvement measures in the context of the current reality, and It also provides a platform for scholars in related fields to exchange and share information, discuss how the two affect each other, and promote the modernization of business administration by studying certain business administration issues. To open new perspectives, broaden horizons, and examine the issues being discussed by the participants. Create an international-level forum for sharing, research and exchange that will expose participants to the latest research directions, results and content in different fields, thus inspiring them to come up with new research ideas.
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1964 pages
File Size : 31,63 MB
Release : 2021-04-16
Category : Business & Economics
ISBN : 1799889580
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
