The Advantage


Book Description

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.




The Bilingual Advantage


Book Description

Using novel methodological approaches and new data, The Bilingual Advantage draws together researchers from education, economics, sociology, anthropology and linguistics to examine the economic and employment benefits of bilingualism in the US labor market, countering past research that shows no such benefits exist.




The Rise of English


Book Description

A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.




The Unfair Advantage


Book Description

The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.




The Story of English in India


Book Description

With globalization, English has become an economic necessity and Indians have realized that they have the 'English advantage' over many other countries like China and Japan. India has shed its colonial complexes towards English and has come to terms with the language; Indians have separated the English language from the English. The Story of English in India presents historical facts in a socio-cultural framework. The book is a must for all teachers and students of English; it will be useful for all those interested in the politics of language and education in India. Key issues discussed: - Are we indebted to the British for introducing English in India? - What was the role of English during India's struggle for freedom? - Has English united India? - Has English divided India into two - the English knowing classes who govern and the non-English knowing masses who are governed? - Will English ever become an Indian tongue spoken in the great Indian language bazaar? - What will be the future of major Indian languages in the wake of the English onslaught? Will it end in linguistic imperialism and cultural colonialism?




Decision Advantage


Book Description

A history of winning intelligence practices from the Spanish Armada to Cyberwar that offers timeless, practical lessons we ignore at our peril. According to conventional wisdom, strategic surprise and other intelligence failures are both inevitable and ultimately irrelevant because, at least in international politics and war, military muscle matters more than brains. In Decision Advantage, Jennifer E. Sims counters this argument by investigating the history of intelligence through centuries of international conflict, including the 16th Century's Spanish Armada, two US Civil War battles, the hunt for President Lincoln's assassin, and key diplomatic crises before the two World Wars. Sims dives deep into these events to show that the competitive pursuit of intelligence advantage has been a measurable, buildable, and consequential form of power that can help competitors win against otherwise stronger opponents. From these observations, the author develops a general guide to building intelligence readiness, whether for war, diplomacy, or international manhunts. Refuting arguments that intelligence is a sideshow because intentions are unknowable and predictions risky, she redefines success as gaining information advantages over an adversary, prescribes four practical pathways for gaining them, and confirms what seems to be simple common sense: smart competitors know how to learn, and the ones who learn best tend to win. Thinking of intelligence in this way, Sims argues, adds a moral character to an enterprise that is too often mired in excessive secrecy and tyrannical agendas. By "lifting the veil" on international politics, Decision Advantage shows how good intelligence can lessen the likelihood of wars of misperception and folly.




Verbal Advantage


Book Description

First time in book form! A successful program for teaching 3,500 vocabulary words that successful people need to know, based on America's #1 bestselling audio vocabulary series. "People judge you by the words you use." Millions of Americans know this phrase from radio and print advertising for the Verbal Advantage audio series, which has sold over 100,000 copies. Now this bestselling information is available for the first time in book form, in an easy-to-follow, graduated vocabulary building program that teaches an outstanding vocabulary in just ten steps. Unlike other vocabulary books, Verbal Advantage provides a complete learning experience, with clear explanations of meanings, word histories, usages, pronunciation, and more. Far more than a cram session for a standardized test, the book is designed as a lifetime vocabulary builder, teaching a vocabulary shared by only the top percentage of Americans, with a proven method that helps the knowledge last. A 10-step vocabulary program teaches 500 key words and 3,000 synonyms. Lively, accessible writing from an expert author and radio personality. From the Trade Paperback edition.




The Adventure of English


Book Description

Here is the riveting story of the English language, from its humble beginnings as a regional dialect to its current preeminence as the one global language, spoken by more than two billion people worldwide. In this groundbreaking book, Melvyn Bragg shows how English conquered the world. It is a magnificent adventure, full of jealousy, intrigue, and war—against a hoard of invaders, all armed with their own conquering languages, which bit by bit, the speakers of English absorbed and made their own. Along the way, its colorful story takes in a host of remarkable people, places, and events: the Norman invasion of England in 1066; the arrival of The Canterbury Tales and a “coarse” playwright named William Shakespeare, who added 2,000 words to the language; the songs of slaves; the words of Davy Crockett; and the Lewis and Clark expedition, which led to hundreds of new words as the explorers discovered unknown flora and fauna. The Adventure of English is an enthralling story not only of power, religion, and trade, but also of a people and how they changed the world.







The Immigrant Advantage


Book Description

From an award-winning journalist comes a fascinating exploration of the life-enhancing customs that immigrant groups have brought with them to the U.S. and of how Americans can improve their lives by adapting them.