The Entrepreneur's Guide to the Art of War


Book Description

"Essential reading for the business leaders of tomorrow and a fascinating study of the boardroom as the new battlefield" - Booklist THE CLASSIC MILITARY TEXT, NOW ANALYSED FOR THE BUSINESS-MINDED. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way. Illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • lay firm foundations for your intended business • choose your staff and co-workers effectively • study your competitors in order to be stronger and better at what you do • maintain a good working environment and happy employees • work out your business's path to continued success With helpful diagrams and illustrations, business leaders in the making will find this an invaluable companion.




The Art of War for Small Business


Book Description

Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.




Sun Tzu and the Art of Business


Book Description

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.




The Art of Business Wars


Book Description

"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.




The Art of War


Book Description

The Art of War is probably the best known war treatise, credited to Sun Tzu, a high-ranking Chinese warlord. The treatise is still highly popular, especially among businessmen and entrepreneur, mostly due to the fact that Sun Tzu's tactics, if applied correctly in business, can be of utter most importance. My humble take on Sun Tzu's wisedom is to simply permute war terms with business terms. And the results speak for themselves. By reading the "new" treatise with business terms only, it seems to be the perfect guideline for conducting a business, in any field. From the very beginning of a business, to an exit. The strategy narrated by Sun Tzu is, for me and I believe many more of us, close to perfection when it comes to war techniques. But war can be seen as an agressive form of business, where humans obtain goods of value from other humans.




The Art of War for Executives


Book Description

For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu -- and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. "Some of Europe's smartest companies may not realise it, but it is a strong possibility that their most effective strategies have been based on the teachings of Sun Tzu, the Chinese expert in military strategy who lived around 2,500 years ago. His book is a wealth of ancient wisdom translated superbly for today's reader." -- The European




World War Z


Book Description

An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.




Sun-Tzu's Art of War


Book Description

Unleash the Power of Ancient Wisdom in Modern Business In a world where the battlefield of business is constantly evolving, where startups rise and giants fall, where innovation is the currency of success, there is a timeless guide that transcends eras and empowers entrepreneurs to conquer the challenges of today's marketplace. The Intersection of Ancient Wisdom and Contemporary Business "Sun-Tzu's Art of War" is a masterpiece of strategy and leadership written over two millennia ago in ancient China. Traditionally applied to warfare, its teachings have found an unexpected home in the dynamic realm of modern entrepreneurship. This book is your bridge to connect the wisdom of the past with the aspirations of the present. As you embark on this enlightening journey through the teachings of Sun-Tzu, you will: Gain Strategic Mastery: Learn how to craft and execute strategies that set you apart in the competitive world of business. Enhance Your Leadership: Discover the principles that empower you to lead effectively, inspire your team, and drive success. Navigate Uncertainty: Develop the skills needed to thrive in an ever-changing business environment. Build Ethical Enterprises: Embrace ethical considerations that lead to sustainable, socially responsible businesses. Forge Alliances: Find the keys to winning without conflict through diplomacy, negotiation, and strategic partnerships. Transform Challenges into Opportunities: Learn how to pivot in the face of adversity and emerge stronger. Who Should Read This Book? Whether you are a seasoned entrepreneur seeking to refine your strategies or a newcomer looking for guidance on your entrepreneurial path, "Sun-Tzu's Art of War Strategies for Modern Entrepreneurs" holds valuable insights that illuminate your journey. Business leaders, startup founders, students of entrepreneurship, and anyone with a passion for success will find profound wisdom within these pages. Entrepreneurs, regardless of their industry or stage of development, are discovering that the principles laid out in "Sun-Tzu's Art of War" provide not only a roadmap but also a mindset for success. The battles we wage are not fought with swords and shields, but with ideas, innovation, and determination. Yet, the strategic underpinnings remain the same. This book is your invitation to join this entrepreneurial revolution, where the past meets the present, and ancient wisdom becomes a catalyst for modern success. CONTENT Introduction: Sun-Tzu and Modern Entrepreneurship Chapter 1: Preparing for Battle: The Entrepreneur's Terrain Chapter 2: Assessing Five Factors: Your Business Strategy Chapter 3: Waging War: The Cash Burn Rate Chapter 4: Strategic Depth: Positioning and Opportunity Chapter 5: The Art of Deception: Branding and Marketing Chapter 6: Energy and Direction: Leading Teams Chapter 7: Weak Points and Strong: SWOT Analysis Chapter 8: The Nine Situations: Business Models Chapter 9: Attacking by Stratagem: Market Disruption Chapter 10: Passive and Active Strategy: The Pivot Chapter 11: The Use of Spies: Competitive Analysis Chapter 12: On Fire: Maintaining Passion and Determination Chapter 13: The Endgame: Exit Strategies Chapter 14: Beyond Sun-Tzu: Continuous Learning and Adaptation BONUS: THE ART OF WAR BY SUN-TZU (Complete Original Text) Embrace each lesson as an opportunity to refine your strategies, elevate your leadership, and master the art of war in the world of business. Your journey is filled with promise and the pursuit of victory.




The Black Art of War


Book Description

HANNIBAL THE CONQUEROR is the greatest military strategist to ever come out of Africa! And come out of Africa he did...with sword swinging! Hannibal is the only general ever to INVADE the mighty ROMAN EMPIRE and come away smiling! Now see how and why: • The 99 "TRUTHS" that make up HANNIBAL's BLACK ART OF WAR have been compared to the classic writings of history's other great WARRIORS & STRATEGISTS: SUN TZU (The Art of War), Japan's Samurai swordmaster Miyamoto Musashi (A Book of Five Rings), and MACHIAVELLI (The Prince). • Down through the ages Hannibal's victories have helped inspire the conquest and cunning of other African heroes and conquerors from KING ANTAR; QUEEN CLEOPATRA of Egypt; PRINCE JUGURTHA, slave revolt leader NAT TURNER, and African Emperors SHAKA ZULU and HAILE SALLASIE! • Still today, HANNIBAL'S 99 TRUTHS continue to inspire the wit and wisdom and winning strategies of MODERN-DAY MOVERS & SHAKERS, ENTREPRENEURS, SPORTS STARS & ENTERTAINERS: from Malcolm X and Muhammad Ali, to modern-day generals like Colin Powell. •Here in his "99 TRUTHS" are revealed Hannibal's thoughts and strategies on: How to MAKE YOURSELF STRONGER & SMARTER ***** How to GATHER & USE INTELLIGENCE ***** The Truth about ENEMIES & AMBITION ***** The truth about PEACE...and How to Make WAR! ***** The Truth about HONOR and When and How to take REVENGE! ***** The Truth about the Nature of People ***** The Truth about Nature of The Gods ***** The importance of FAMILY & FRIENDS (Why it's important to have a good "POSSE"!) ***** Finding LOVE...and not letting DEATH find YOU!




The Art of Business Wars


Book Description

Based on the chart-topping Business Wars podcast, stories and lessons from history’s greatest business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.