Author : Gail Honda
Publisher : Prentice Hall
Page : 468 pages
File Size : 11,1 MB
Release : 2002
Category : Business & Economics
ISBN :
This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.
Author : Dougal Watt
Publisher : Routledge
Page : 341 pages
File Size : 41,37 MB
Release : 2007-06-01
Category : Business & Economics
ISBN : 1136409416
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.
Author : Keith Sutherland
Publisher : Taylor & Francis
Page : 164 pages
File Size : 17,93 MB
Release : 2007-06-07
Category : Business & Economics
ISBN : 1136351108
The Internet continues to grow at a very rapid rate. Together with this growth there is an accompanying growth of the technologies on which it is based. These technologies make use of TCP/IP as their foundation. To start to make sense of all these interrelated systems it is important that today's computer user be aware of the technologies on which the Internet is based. This book introduces those technologies and is aimed at the Internet user who wishes to understand the technologies on which much of today's business and recreational computing is based. As such, the intention of this book is to give a succinct overview of 'how it all works' rather than provide a comprehensive reference work. This book will help you quickly obtain an understanding of the technological principles behind the Internet/communications revolution in both your working and recreational lives, and: · provides a thorough understanding of intranets, extranets and the Internet · explains all about: how e-mail delivers mail the domain name service how the Internet finds computers the problems facing network designers the basics of computer security issues some new technologies such as WAP, Bluetooth, UMTS and NAPSTER · Shows you how your office or home network really works. Keith Sutherland is a Microsoft Certified Systems Engineer specialising in TCP/IP, IIS and SQL server. For the last 25 years he has been an independent consultant and lecturer working throughout the IT industry. As a result he has trained many thousands of industrial and commercial staff over that period. Currently he divides his time between lecturing, consultancy and research work. His client list includes many Blue-Chip companies together with government and international organisations.
Author : Michael W. Johnson
Publisher :
Page : 258 pages
File Size : 15,30 MB
Release : 2009
Category : Information technology
ISBN : 9780615299211
Johnson explains that although large corporations have huge technology departments dedicated to solving complex problems and building new ways to market and sell their products, today small business can compete and win, thanks to the newest advances in business technology (hardware, software, and communications).
Author : Francis Botto
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 10,18 MB
Release : 2003-01-17
Category : Business & Economics
ISBN : 9780470844700
The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) * Demontrates clear applications to both technical and business markets * Covers all the latest developments in this fast moving field
Author : Annabel Z. Dodd
Publisher : Prentice Hall Professional
Page : 530 pages
File Size : 48,33 MB
Release : 2002
Category : Computers
ISBN : 9780130649072
Covering the latest trends and technology changes, this is the fully updated and revised bestselling guide to telecommunications for the nontechnical professional. Includes sections on convergence, globalization, speech recognition, and 3G cellular networks.
Author : Rob Stokes
Publisher :
Page : 277 pages
File Size : 15,25 MB
Release : 2010
Category : Internet marketing
ISBN : 9781936126323
Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
Author : Carl J. Weisman
Publisher : Pearson Education
Page : 355 pages
File Size : 21,41 MB
Release : 2002-01-11
Category : Computers
ISBN : 0132441721
The only easy-to-understand guide to the wireless revolution! The easy-to-understand guide to the wireless revolution–fully updated for the latest technologies! New and expanded coverage: broadband fixed wireless, WLANs, wireless Internet, Bluetooth, smart antennas, and more Updated coverage of CDMA, GPS, LMDS, and WLL systems Concepts, terminology, components, and systems–plus new wireless glossary Perfect for marketers, investors, tech writers, PR specialists, and other non-engineers! There's a wireless revolution underway! With The Essential Guide to RF and Wireless, Second Edition, you can understand it, join it, and help drive it–even if you don't have a technical background. Leading consultant Carl J. Weisman has thoroughly updated this bestseller to reflect new market realities and breakthrough technologies–from wireless 802.11 LANs to broadband fixed wireless, and beyond. Mr. Weisman covers wireless at every level you need to understand: concepts, terminology, building blocks, and above all, how complete wireless systems actually work. Drawing on his extensive experience training sales professionals, he explains the essence of every key wireless/RF technology–clearly, comprehensibly, and with just the right touch of humor. Spread spectrum and CDMA: how they work and why they're important New! Detailed section on broadband fixed wireless: the new "last mile" solution for residential subscribers New! Satellite Internet delivery New! Smart antenna and superconducting filter technologies and their implications New! Wireless Internet, m-commerce, and Bluetooth Expanded! Global Positioning Systems: technologies and applications Updated! Preview the future of mobile telephony Updated! Wireless LANs and home networking From its all-new glossary to its extensive collection of charts, diagrams, and photographs, no other wireless/RF book is as accessible or as friendly! Whether you're a sales or marketing pro, customer, investor, tech writer, PR specialist, trade press writer, analyst, planner, or student, here's the up-to-the-minute briefing you've been searching for!
Author : Vinay Trivedi
Publisher : Apress
Page : 130 pages
File Size : 11,42 MB
Release : 2013-12-27
Category : Business & Economics
ISBN : 1430266104
"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techies can use to understand the web technologies that are changing our lives." —Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University "Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." —Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company’s website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. Vinay Trivedi—a private equity analyst and startup entrepreneur who works at the intersection of business and tech—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business. What you’ll learn Website hosts and programming languages for web apps on the backendPerformance and scalabilityAPIs, open-source programs, feeds, and database managementDesign and display on the front endWho this book is for Primary readership: nontechnical business people who want to firm up their understanding of the technology of the Internet and their fluency with technical terms in widespread use in the business world. Secondary readership: Digital immigrants in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of Internet technology and business to inform their personal experience as consumers and generators of Internet content and value. Table of Contents Chapter 1. The Internet Chapter 2. Hosting and the Cloud Chapter 3. The Back End: Programming Languages Chapter 4. The Front End: Presentation Chapter 5. Databases: The Model Chapter 6. Leveraging Existing Code: APIs, Libraries, Web Services, and Open-Source Projects Chapter 7. Software Development: Working in Teams Chapter 8. Software Development: The Process Chapter 9. Software Development: Debugging and Testing Chapter 10. Promotion and Tracking: Attracting and Understanding Your Users Chapter 11. Performance and Scalability Chapter 12. Security Threats: To Defend and Protect
Author : James L. Turley
Publisher : Prentice Hall Professional
Page : 242 pages
File Size : 34,80 MB
Release : 2003
Category : Education
ISBN : 9780130464040
The Essential Guide to Semiconductorsis a complete guide to thebusiness and technology of semiconductor design and manufacturing.Conceptual enough for laypeople and nontechnical investors, yet detailedenough for technical professionals, Jim Turley explains exactly howsilicon chips are designed and built, illuminates key markets andopportunities, and shows how the entire industry "fits together."
