Viscomm


Book Description

VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.










100 Ways


Book Description

100 Ways: A Guide to Visual Communication & Design is your essential companion for mastering the knowledge and skills you need to successfully completing the VCE course. It is not a textbook designed to be studied from cover to cover but a whole-course guide to be flicked and thumbed through, to use each section as needed to assist you in resolving each step of the complicated process that is Visual Communication & Design. Written by experienced teachers, 100 Ways: A Guide to Visual Communication & Design is a compendium of equipment, materials, media, methods, the design process and more!




White Space is Not Your Enemy


Book Description

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work




Mastering Visual Communication


Book Description

"Mastering Visual Communication: Tips, Mistakes, and Case Studies" is your comprehensive roadmap to becoming a visual communication expert. From design principles to emerging trends, this book covers it all, offering a treasure trove of knowledge and practical insights. Delve into the core principles of graphic design, typography, and layout, and discover how to create visuals that not only inform but also captivate and evoke emotions. This book takes you on a journey through the fascinating history of visual communication, providing a deep understanding of its evolution and impact on society. Learn the art of storytelling through visuals and gain the skills to craft compelling narratives that resonate with your audience. Explore the world of data visualization, infographics, and motion graphics, and harness their power to convey complex information with clarity and effectiveness. Discover the tools and software used by industry professionals and understand the best practices that set you on a path to success. With real-world case studies and examples, this book guides you through common mistakes in visual design, helping you avoid pitfalls and elevate your work. Whether you're designing for print, web, social media, or emerging technologies, "Mastering Visual Communication" equips you with the knowledge and expertise to excel in your field. It's a comprehensive resource that not only covers the fundamentals but also explores the cutting-edge trends shaping the future of visual communication. Prepare to embark on a transformative journey, unleashing your creative potential and leaving a lasting impact in the world of visual storytelling. "Mastering Visual Communication" is your ultimate guide to mastering the art and science of conveying ideas, information, and emotions through visuals.




Visual Communication


Book Description




Viscomm Bundle


Book Description




White Space is Not Your Enemy


Book Description

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work