› › The Eternal E Customer How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationship

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship

Author : Bryan Bergeron

Publisher : McGraw Hill Professional

Page : 289 pages

File Size : 44,92 MB

Release : 2000-11-17

Category : Business & Economics

ISBN : 0071376550

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Book Description

The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. • Focuses on achievable results using current technology • Includes a companion Web site with links to examples of state-of-the-art EII technologiesForeword by Ray Kurzweil, author of The Age of Spiritual Machines



Essentials of CRM

Author : Bryan Bergeron

Publisher : John Wiley & Sons

Page : 236 pages

File Size : 41,27 MB

Release : 2004-01-16

Category : Business & Economics

ISBN : 0471268100

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Book Description

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.





Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment

Author : Josip Stjepandić

Publisher : Springer Science & Business Media

Page : 1209 pages

File Size : 34,49 MB

Release : 2012-08-10

Category : Technology & Engineering

ISBN : 1447144260

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Book Description

The CE Conference series is organized annually by the International Society for Productivity Enhancement (ISPE) and constitutes an important forum for international scientific exchange on concurrent and collaborative enterprise engineering. These international conferences attract a significant number of researchers, industrialists and students, as well as government representatives, who are interested in the recent advances in concurrent engineering research and applications. Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment: Proceedings of the 19th ISPE International Conference on Concurrent Engineering contains papers accepted, peer reviewed and presented at the annual conference held at the University of Applied Sciences in Trier, Germany, from 3rd-7th of September 2012. This covers a wide range of cutting-edge topics including: Systems Engineering and Innovation Design for Sustainability Knowledge Engineering and Management Managing product variety Product Life-Cycle Management and Service Engineering Value Engineering



Virtual Immortality - God, Evolution, and the Singularity in Post- and Transhumanism

Author : Oliver Krüger

Publisher : transcript Verlag

Page : 357 pages

File Size : 36,93 MB

Release : 2021-10-31

Category : Social Science

ISBN : 3839450594

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Book Description

In recent years, ideas of post- and transhumanism have been popularized by novels, TV series, and Hollywood movies. According to this radical perspective, humankind and all biological life have become obsolete. Traditional forms of life are inefficient at processing information and inept at crossing the high frontier: outer space. While humankind can expect to be replaced by their own artificial progeny, posthumanists assume that they will become an immortal part of a transcendent superintelligence. Krüger's award-winning study examines the historical and philosophical context of these futuristic promises by Ray Kurzweil, Nick Bostrom, Frank Tipler, and other posthumanist thinkers.



Business Expectations

Author : Bryan Bergeron

Publisher : John Wiley & Sons

Page : 259 pages

File Size : 12,12 MB

Release : 2002-07-22

Category : Business & Economics

ISBN : 0471271098

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Book Description

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues. Bryan P. Bergeron (Brookline, MA) has over thirty years' experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.



Relationship Marketing

Author : Richard J. Varey

Publisher :

Page : 244 pages

File Size : 39,39 MB

Release : 2002

Category : Business & Economics

ISBN :

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Book Description

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.



The Wireless Web

Author : Bryan P. Bergeron

Publisher : McGraw-Hill Companies

Page : 296 pages

File Size : 37,49 MB

Release : 2001

Category : Business & Economics

ISBN :

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Book Description

This is an introduction to wireless technology in the world of e-commerce. The book provides e-business executives with a foundation in wireless web technology from a business perspective, and a roadmap of how they can develop and execute a wireless strategy for their company.