The Evolution and Social Impact of Video Game Economics


Book Description

This book examines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.




The Evolution and Social Impact of Video Game Economics


Book Description

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.




The Casino, Card and Betting Game Reader


Book Description

Casino games and traditional card games have rich and idiosyncratic histories, complex subcultures and player practices, and facilitate the flow of billions of dollars each year through casinos and card rooms, and between professional players and amateurs. They have nevertheless been overlooked by game scholars due to the negative ethical weight of “gambling” – with such games pathologized and labelled as deviance or mental illness, few look beyond to unpick the games, their players, and their communities. The Casino, Card and Betting Game Reader offers 25 chapters studying the communities playing these games, the distinctive cultures and practices that have emerged around them, their activities and beliefs and interpersonal relationships, and how these games influence – both positively and negatively – the lives and careers of millions of game players around the world. It is the first of a new series of edited collections, Play Beyond the Computer, dedicated to exploring the play of games beyond computers and games consoles.




Games Girls Play


Book Description

Games Girls Play examines the role that video games play in girls’ lives, including how games structure girls’ leisure time, how playing video games constitutes different performances of femininity, and what influences girls to play or not play video games. Through interviews, focus groups, and qualitative content analyses, this book analyzes girls’ involvement with video games. It also examines different contexts in which discourses of girls and video games occur, including girl-oriented video games, activist efforts to change the video game industry, and informal education programs that teach girls video game design.




Overcoming the Exploitation of Passion in Videogame Labor


Book Description

Overcoming the Exploitation of Passion in Videogame Labor: Playing with Passion examines the intersection of passion, precarity, and collocation to pinpoint where and how interventions can be made towards better working conditions. Jackson contends that videogames and passion are inextricably linked and explores this intrinsic link where passion is expected and valorized, be it in the context of play, work, or culture. Passion, Jackson argues, is the connective tissue that sews together the shared experiences that people all over the world will undertake through videogames, including winning close matches, experiencing new worlds, and forging new friendships. This book interrogates the outcomes of labor, videogames, and passion colliding – work and play become inextricably linked, and suddenly a ‘passion for games’ becomes an insistent and expected ‘passion for work.’ This, Jackson ultimately posits, leads to the current reality of much of the videogame production industry, where passion is used as a workplace policing tool and a way to push workers to periods of extended work, or crunch periods. Through theorizations regarding passion, bodies, assembly, and assemblage, this text wrestles with what can be done to manifest real change in the videogame industry. Scholars of media studies, technology, and labor studies will find this book of particular interest.




The Invisible Hand in Virtual Worlds


Book Description

Studies the economic order that governs virtual worlds and ways individuals work together to govern social relations in the digital space.




Digital Technology and Communication Policy in Korea


Book Description

Digital Technology and Communication Policy in Korea: From Infrastructure to Artificial Intelligence explores the overlap of politics, policy, and digital development in Korea. Despite attention to digital development and its socio-economic effects across the nation, more research must be devoted to studying how Korean communication policymakers and authorities have coped with innovative technologies and a rapidly changing communication landscape. Chang Yong Son argues that communications policymakers must balance regulatory safety and security commitments against the promotion of innovation and growth in the communication market. Scholars of communication, media studies, technology studies, and Asian studies will find this book of particular interest.




Hyper-Exploitation in the Hacker Movement


Book Description

This book explores the capitalist exploitation of digital media where creativity is a fundamental element in the production of digital goods. Yılmaz Alışkan focuses in particular on open-source hardware communities in which hackers give up a considerable amount of free time and labour to produce open technology they are not compensated for.




Confronting Security and Privacy Challenges in Digital Marketing


Book Description

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.




Immersive Journalism


Book Description

This volume explores the rise of immersive technologies such as virtual reality, augmented reality, and 360 videos in the newsroom and how they affect newsmaking for journalists, news sources, and audiences. As these technologies offer journalists new and exciting opportunities to connect more deeply, emotionally, and presently with their audience, they also introduce unique ethical and practical questions concerning the collection and use of biometric, sensory, and metadata. Contributors analyze this shift from passive consumption to active engagement in order to investigate the positive and negative impacts that immersive technologies can have on journalistic norms, professional ethics, audience engagement, and data protection. Ultimately, this volume highlights both the potential for these technologies to redefine the relationship between news producers and consumers and the potential challenges their integration may pose. Scholars of journalism, communication, science & technology studies, and digital media will find this book particularly useful.