The Expert's Guide to creating and Selling the Brand and the Expert's Guide to Cyber Security


Book Description

We are all familiar with the brands advertised in the media today. Yet, many of us do not know how to create our own brand to promote our product or service. So this book will help you to discover the essentials necessary for building and creating a profitable brand.This book will help you to understand Cybersecurity. It will be a guide for you in realizing the importance of Cybersecurity in your life.




The Experts' Guide to Doing Things Faster


Book Description

One hundred experts provide insights on completing life's big-picture and everyday tasks--from getting in a good mood to eliminating credit card debt--in a fraction of the time. 25 line drawings.




Cybersecurity Career Guide


Book Description

Kickstart a career in cybersecurity by adapting your existing technical and non-technical skills. Author Alyssa Miller has spent fifteen years in cybersecurity leadership and talent development, and shares her unique perspective in this revealing industry guide. In Cybersecurity Career Guide you will learn: Self-analysis exercises to find your unique capabilities and help you excel in cybersecurity How to adapt your existing skills to fit a cybersecurity role Succeed at job searches, applications, and interviews to receive valuable offers Ways to leverage professional networking and mentoring for success and career growth Building a personal brand and strategy to stand out from other applicants Overcoming imposter syndrome and other personal roadblocks Cybersecurity Career Guide unlocks your pathway to becoming a great security practitioner. You’ll learn how to reliably enter the security field and quickly grow into your new career, following clear, practical advice that’s based on research and interviews with hundreds of hiring managers. Practical self-analysis exercises identify gaps in your resume, what makes you valuable to an employer, and what you want out of your career in cyber. You’ll assess the benefits of all major professional qualifications, and get practical advice on relationship building with mentors. About the technology Do you want a rewarding job in cybersecurity? Start here! This book highlights the full range of exciting security careers and shows you exactly how to find the role that’s perfect for you. You’ll go through all the steps—from building the right skills to acing the interview. Author and infosec expert Alyssa Miller shares insights from fifteen years in cybersecurity that will help you begin your new career with confidence. About the book Cybersecurity Career Guide shows you how to turn your existing technical skills into an awesome career in information security. In this practical guide, you’ll explore popular cybersecurity jobs, from penetration testing to running a Security Operations Center. Actionable advice, self-analysis exercises, and concrete techniques for building skills in your chosen career path ensure you’re always taking concrete steps towards getting hired. What's inside Succeed at job searches, applications, and interviews Building your professional networking and finding mentors Developing your personal brand Overcoming imposter syndrome and other roadblocks About the reader For readers with general technical skills who want a job in cybersecurity. About the author Alyssa Miller has fifteen years of experience in the cybersecurity industry, including penetration testing, executive leadership, and talent development. Table of Contents PART 1 EXPLORING CYBERSECURITY CAREERS 1 This thing we call cybersecurity 2 The cybersecurity career landscape 3 Help wanted, skills in a hot market PART 2 PREPARING FOR AND MASTERING YOUR JOB SEARCH 4 Taking the less traveled path 5 Addressing your capabilities gap 6 Resumes, applications, and interviews PART 3 BUILDING FOR LONG-TERM SUCCESS 7 The power of networking and mentorship 8 The threat of impostor syndrome 9 Achieving success




A Leader's Guide to Cybersecurity


Book Description

Cybersecurity threats are on the rise. As a leader, you need to be prepared to keep your organization safe. Companies are investing an unprecedented amount of money to keep their data and assets safe, yet cyberattacks are on the rise--and the problem is worsening. No amount of technology, resources, or policies will reverse this trend. Only sound governance, originating with the board, can turn the tide. Protection against cyberattacks can't be treated as a problem solely belonging to an IT or cybersecurity department. It needs to cast a wide and impenetrable net that covers everything an organization does--from its business operations, models, and strategies to its products and intellectual property. And boards are in the best position to oversee the needed changes to strategy and hold their companies accountable. Not surprisingly, many boards aren't prepared to assume this responsibility. In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who have spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. This includes: Understanding cyber risks and how best to control them Planning and preparing for a crisis--and leading in its aftermath Making cybersecurity a companywide initiative and responsibility Drawing attention to the nontechnical dynamics that influence the effectiveness of cybersecurity measures Aligning the board, executive leadership, and cybersecurity teams on priorities Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.




CompTIA CASP+ CAS-004 Exam Guide


Book Description

Assess cyber readiness with advanced security controls and create a secure enterprise system KEY FEATURES ● In-depth explanation of security architecture, security operations, security engineering and cryptography. ● Boosts practical skills with the aid of troubleshooting tips and exam-specific notes. ● Provides live use-cases to design, implement, and integrate security solutions across enterprise environments. DESCRIPTION CompTIA CASP+ certification evaluates advanced technical security skills, such as security engineering and operations, enterprise-level risk assessments and IT governance, and the implementation of secure systems and network design and controls. This CASP+ certification guide enables security professionals to become proficient and certified in creating highly resilient enterprise systems and networks that adhere to regulatory requirements. It contains real-world scenarios, practice tests, and numerous troubleshooting tips. Readers are instructed to create and construct security architectures for diverse business requirements. The book teaches how to create robust security methods for traditional, cloud, hybrid, and virtual environments. Readers learn how to set up application vulnerability controls, such as sandboxing, database security, and firmware security, and reduce their risks. Towards the end, readers can investigate various cryptography approaches such as hashing, code signing, SMIME, PKI, and DRM watermarking. Every chapter of this CASP+ study guide is dedicated to helping the reader develop the practical, performance-based skills necessary to succeed in the exam. WHAT YOU WILL LEARN ● Conduct risk analysis, establish risk metrics and compare security baselines ● Learn different ways to secure host systems, devices, and storage controls ● Learn about malware sandboxing, fingerprinting, reconnaissance, and memory debugging ● Several vulnerability assessment tools include port scanners, protocol analyzers, and application interceptors ● Exposure to code signing, DRM watermarking, hashing, and PKI ● Expert advice on integrating hosts, networks, storage, and applications WHO THIS BOOK IS FOR This book is for security architects, senior security engineers, security lead, and most security practitioners who want to get certified in designing an enterprise security landscape that works best for the business environment. The book expects professional knowledge on security before reading this book. TABLE OF CONTENTS 1. Introduction to CASP 2. Business and Industry Trends, Influences and Risks 3. Organization Security Policies and Documents 4. Risk Mitigation Strategies 5. Enterprise Risk Measurement and Metrics 6. Components of Network Security 7. Securing Hosts and Devices 8. Secure Storage Controls 9. Securing the Internet of Things 10. Cloud and Virtualization Security 11. Application Security Controls 12. Security Assessments 13. Selecting Vulnerability Assessment Tools 14. Securing Communications and Collaborative Solutions 15. Implementing Cryptographic Techniques 16. Identification, Authentication and Authorization 17. Security Incidents and Response 18. Integrating Hosts, Network, Storage and Applications 19. Security Activities Across Technology Lifecycle 20. CASP+ Skill Assessment Question and Answers 21. CASP+ Skill Assessment Question and Answers 22. Appendix D Study Planner




8 Steps to Better Security


Book Description

Harden your business against internal and external cybersecurity threats with a single accessible resource. In 8 Steps to Better Security: A Simple Cyber Resilience Guide for Business, cybersecurity researcher and writer Kim Crawley delivers a grounded and practical roadmap to cyber resilience in any organization. Offering you the lessons she learned while working for major tech companies like Sophos, AT&T, BlackBerry Cylance, Tripwire, and Venafi, Crawley condenses the essence of business cybersecurity into eight steps. Written to be accessible to non-technical businesspeople as well as security professionals, and with insights from other security industry leaders, this important book will walk you through how to: Foster a strong security culture that extends from the custodial team to the C-suite Build an effective security team, regardless of the size or nature of your business Comply with regulatory requirements, including general data privacy rules and industry-specific legislation Test your cybersecurity, including third-party penetration testing and internal red team specialists Perfect for CISOs, security leaders, non-technical businesspeople, and managers at any level, 8 Steps to Better Security is also a must-have resource for companies of all sizes, and in all industries.




A Guide to Forensic Testimony


Book Description

A technical expert and a lawyer provide practical approaches for IT professionals who need to get up to speed on the role of an expert witness and how testimony works. Includes actual transcripts and case studies.




Computerworld


Book Description

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.




Expert Secrets


Book Description

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.




NFT Gold Rush


Book Description

The ultimate guide to NFTs: Join the NFT Gold Rush and claim your first Free NFT here KEY FEATURES ● Get familiar with the Fintech and legal background of NFTs in general. ● Discover various NFT marketing strategies from professionals to promote your NFTs. ● A step-by-step guide that will help you to create a NFT from scratch. DESCRIPTION NFTs or non-fungible tokens are digital assets based on decentralized ledger blockchain technology. If you want a deeper understanding of NFT ownership and the fintech that lies beneath it, then this book is for you. “NFT Gold Rush” explains everything you need to know about NFTs. The book commences with an introduction as to why NFTs are a trend today and the observation that this trend will only become more robust because of the rapid development of the web beyond web 3.0 where private ownership in cyberspace becomes possible. It then explains how blockchain and cryptocurrency can kickstart the process of tokenization and minting so that NFTs can be created. Once this is established, the book helps you look at transactions that can be done with the NFTs as a new type class of digital financial asset. Moving on, the book explains a step-by-step analysis of how to use IT in the creation of NFTs. The book helps you get familiar with the entire minting process, including setting up your own minting page. From there, the book will help you learn how to place your NFT on the marketplace where you can sell and trade your NFTs. In addition, the book also explores different marketing, selling, and pricing strategies in case your NFT is not immediately the most popular thing in the market. Towards the end of the book, it is discussed how the development of the fintech-legalverse will eventually integrate with the metaverse leading to a new direction in web development, where private ownership colonization of cyberspace has become possible. A democratization of the web will thus get a chance for real success, a place where you will be in charge as an owner, and where you are no longer just a ‘user’. After reading this NFT handbook you will be able to create and sell your own NFTs. WHAT YOU WILL LEARN ● Discover different marketplaces for exchanging and selling your NFTs. ● Learn how to create an NFT collection. ● Understand how to develop a selling and pricing strategy for your NFT. ● Identify, manage, and mitigate security issues in NFTs. ● Understand why NFTs play a crucial role in developing the Metaverse. WHO THIS BOOK IS FOR This book is for everyone interesting in creating and selling NFTs. Individuals and NFT artists who are struggling to price, market, or sell their NFTs will find this book resourceful. New and innovative business ideas that become possible with the help of NFTs are introduced in this book. TABLE OF CONTENTS 1. Introduction 2. NFT Ownership 3. NFT Transactions 4. NFT Smart Contracts 5. NFT Tech Tools 6. Technical Skills for Creating NFTs 7. How to Sell Your NFT 8. The NFT Market Place 9. NFT Collections 10. Marketing Your NFTs 11. NFT Risk and Security 12. The NFT Metaverse 13. Staking Your First NFT Claim