The Export Marketing Imperative


Book Description

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.




Exporting


Book Description

The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.







Export–Import Theory, Practices, and Procedures


Book Description

This book remains the sole export–import textbook aimed squarely at the academic audience. Discussing theoretical issues in depth, while maintaining a practical approach, it offers a comprehensive exploration of import procedures and export regulations. In addition to updated cases, this new edition includes: New major developments in bilateral and regional trade agreements Changes to INCOTERMS 2010 Coverage of the role of e-commerce Expanded updates on methods of payment, export pricing, and government export finance This clearly written and comprehensive textbook will ground students in theory and prepare them for the realities of a career in this fast-moving field. Suitable for upper-level undergraduates and postgraduates of international trade, the book stands alone in its blend of conceptual frameworks and cogent analysis. A related website, filled with export–import resources, opinion pieces, cases, and the latest news is located at: www.export-importtradecenter.com.




Business America


Book Description

Includes articles on international business opportunities.




Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference


Book Description

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.




Research Frontiers on the International Marketing Strategies of Chinese Brands


Book Description

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.




International Business


Book Description

This book was published in 2003.Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and traces the increasing sophistication of management techniques necessary to cope with the increasing complexity of business world wide. It contains readings on the management of international business from 1936 to 1998. Looking at managing abroad and the internationalism of firms including issues of appraising foreign investment opportunities, the foreign investment decision process and the evolution of the multinational enterprise. The operations and planning of the multinational firm are surveyed over time from early models of "Headquarters and Subsidiary" to global strategies. The key issues of international strategic alliances and joint ventures are also examined; concluding with approaches to forward looking international management.




Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy


Book Description

The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.




From International to Federal Market


Book Description

What are the different market types that shape the European Union's internal market? Sch tze proposes three models that assist in explaining the transitions in the structure of the EU internal market. The international model demands that each state limits its external sovereignty, while retaining internal sovereignty over its national market. The federal model declares that within a "common market" states must lose a part of their internal sovereignty, and in accordance with the principle of "home state" control, goods are entitled to be sold freely on a "foreign" market in compliance with home state law. The national model proposes that the trade restrictions above a legislative or judicial Union standard should be removed. Sch tze's book analyses the changing structure of European law in relation to the European internal market. The General Part starts out by offering a historical analysis of the relationship between international law and market coordination up to the twentieth century but also provides an in-depth analysis of the constitutional principles which controlled the "integration" of the US "common market". The Special Part then specifically addresses the decline of the international model in relation to the EU internal market and the corresponding rise of a federal market philosophy after Cassis de Dijon. The final chapter explores the exceptional constitutional principles that apply to fiscal matters. This is the second volume in Sch tze's trilogy on the "Changing Structure of European Law". Exploring the changing structure of negative integration in the past 60 years, the book complements his previous volume "From Dual to Cooperative Federalism" which analysed the evolving structure of positive integration. A third volume will finally explore the formal constitutional aspects in the evolution of the European Union into a federal union of States.