The Facebook Book


Book Description

The Facebook Book, by Harvard alums and early Booksters Atwan and Lushing, follows in the fine satirical tradition of The Official Preppy Handbook and The Hipster Handbook, full of anecdotes (true and semi-true), tips (useful and useless), and other insights, including chapters on the Ethics and Etiquette of using the 'Book, what your profile really says about you, and a Facebook dictionary (which defines for the uninitiated terms like "frenemey" and "fauxmance"). The Facebook Book will appeal not only to undergrads, but also high schoolers (to whom the site was recently opened), savvy parents, and anyone who's tapped into Web 2.0 culture and counterculture.




Build Your Author Platform


Book Description

A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.




Scholastic Book of World Records 2014


Book Description

The 2014 update of the very successful BOOK OF WORLD RECORDS. The 2014 edition will feature another fun, foil cover, full-color photographs throughout, completely updated facts and stats, brand-new interior design, new chapter openers, at least 20% brand-new content, a brand-new bonus section in the back, and the inclusion of the "Read for the World Record."




Self-Publishing For Dummies


Book Description

Get your books into the hands of readers with this simple how-to guide Self-Publishing For Dummies takes you through the entire process of publishing your own books, starting with the writing and editing process and moving through cover design, printing options, distribution channels, and marketing to a target audience. With the advice in this book, you can tackle self-publishing, no matter what genre you write in. You’ll learn how to retain full control over your work and keep the profits from the sales of your book. In this updated edition, you’ll discover the latest technologies in self-publishing, trends in the world of ebooks, and new marketing techniques you can use online and in the real world. Becoming a published author is easier than ever, thanks to this Dummies guide. Understand every step in the self-publishing process Discover how to write and sell your books in ebook and printed formats Hire an editor, obtain an ISBN, and generate publicity for your book Fine-tune your writing to improve your chances of success Get your work out there—no agent or publisher needed Self-Publishing For Dummies is the perfect choice for anyone with an interest in DIY publishing.




Mobile Social Marketing in Libraries


Book Description

Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club




Android Tablets For Dummies


Book Description

Make your Android do your bidding with help from bestselling author Dan Gookin Congratulations on your new Android tablet! Whether you're new to Android or new to tablets altogether, you're about to experience mobile computing like never before with this fun, full-color guide. Written in the trademark For Dummies style, this light-hearted reference takes a look at those features common to all Android tablets and all the amazing things your Android tablet can do for you. Longtime For Dummies author Dan Gookin walks you through setting up your tablet, navigating the interface, browsing the web, setting up e-mail, connecting to social media, and finding plenty of apps, music, books, and movies to indulge all your interests. Covers all Android tablets – from popular favorites like the Samsung Galaxy Tab and Nexus to devices from other manufacturers like Asus, Coby, Motorola, and more – and explores the features native to all Android tablets, regardless of maker Explains how to customize your tablet, set up a Google account, connect with Wi-Fi, and choose the right apps for your personalized experience Shows you how to shoot and share photos, make video calls, use navigation tools, play music, enjoy movies and TV shows, maintain your schedule, and more Includes helpful maintenance and troubleshooting tips to keep your Android up and running If you're eager to learn the ins and outs of your Android device, Android Tablets For Dummies, 2nd Edition is your go-to-guide to all things Android.




Web 2.0 Fundamentals: With AJAX, Development Tools, and Mobile Platforms


Book Description

Designed for a broad spectrum of people with technically diverse backgrounds, this book covers the most recent developments in Web 2.0 programming topics and applications, including up-to-date material on cloud computing, Google AppEngine, Social Networks, Comet, HTML5, semantic technology, and a chapter on the future of the Web. This book prepares readers for more advanced technical topics in Web 2.0. The accompanying CD-ROM and companion website provide code samples from the book and appendices with an extensive set of links (over 1,000) for supplemental material and links for the Twitter and Facebook pages. (Please note, eBook version does not include CD-ROM).




How to Market Books


Book Description

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.




Publishing E-Books For Dummies


Book Description

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others. Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.




Social Media for Educators


Book Description

Praise for Social Media for Educators "At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!" Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide "This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators." Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University "Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes." Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload "Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits and considerations of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take." John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance