Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Puccini


Book Description

The life and works of Giacomo Puccini, composer of La Boheme, Madama Butterfly, Tosca, Turandot, and other universal operatic favorites, are here presented in detail for the first time in any language in a book unlikely ever to be superseded. A full-length recounting of Puccini's fascinating life, rich in previously unused materials, is followed by detailed analyses of each of his operas and other compositions. The author, a Viennese conductor and musicologist, has performed this monumental task with knowledge, grace, and insight. The biography brings to life a curious, somewhat ambiguous man whose greatly successful career was marked alternately by storms, tragedies, and triumphs, a genius who somehow missed the final greatness. His relations with his family, colleagues, librettists, singers, conductors--and his peculiar, convoluted relationship with his wife--have some of the very drama that has made his operas so enduringly popular. Puccini's letters are quoted extensively, many of them in English for the first time. The opera analyses, constantly evaluating the music in terms of drama and libretto, are unique in musical literature and in their completeness and illumination. They are, furthermore, judicious and soundly musical, for instead of accepting ready-made opinions (many of which are quoted), they go directly to the scores themselves.




Musical Memoirs


Book Description







Words to Rhyme with


Book Description

An easy-to-use dictionary of over 80,000 rhyming words.