The First 300


Book Description

The Main Line of Phila. is considered the home of the Blue Bloods of Phila. -- the rich & famous who created the mansions & gardens one appreciates today. This book demonstrates in words, sketches, & photographs how one community has witnessed & participated in a hefty slice of cultural & demographic change in American history. It was written by more than 75 historians, educators, archivists, writers, architects, artists, & just plain folks. Throughout the book are sidebars filled with remembrances, quirky stories & interesting tidbits that remind the reader that this is a history of people. Includes more than 800 vintage B&W photos. Spectacular!




My First 300 Babies


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New Orleans


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A History of Advertising


Book Description

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)




At the doors of lexical access: The importance of the first 250 milliseconds in reading


Book Description

Correct word identification and processing is a prerequisite for accurate reading, and decades of psycholinguistic and neuroscientific research have shown that the magical moments of visual word recognition are short-lived and markedly fast. The time window in which a given letter string passes from being a mere sequence of printed curves and strokes to acquiring the word status takes around one third of a second. In a few hundred milliseconds, a skilled reader recognizes an isolated word and carries out a number of underlying processes, such as the encoding of letter position and letter identity, and lexico-semantic information retrieval. However, the precise manner (and order) in which these processes occur (or co-occur) is a matter of contention subject to empirical research. There’s no agreement regarding the precise timing of some of the essential processes that guide visual word processing, such as precise letter identification, letter position assignment or sub-word unit processing (bigrams, trigrams, syllables, morphemes), among others. Which is the sequence of processes that lead to lexical access? How do these and other processes interact with each other during the early moments of word processing? Do these processes occur in a serial fashion or do they take place in parallel? Are these processes subject to mutual interaction principles? Is feedback allowed for within the earliest stages of word identification? And ultimately, when does the reader’s brain effectively identify a given word? A vast number of questions remain open, and this Research Topic will cover some of them, giving the readership the opportunity to understand how the scientific community faces the problem of modeling the early stages of word identification according to the latest neuroscientific findings. The present Research Topic aimed to combine recent experimental evidence on early word processing from different techniques together with comprehensive reviews of the current work directions, in order to create a landmark forum in which experts in the field defined the state of the art and future directions. We were willing to receive submissions of empirical as well as theoretical and review articles based on different computational and neuroscience-oriented methodologies. We especially encouraged researchers primarily using electrophysiological or magnetoencephalographic techniques as well as eye-tracking to participate, given that these techniques provide us with the opportunity to uncover the mysteries of lexical access allowing for a fine-grained time-course analysis. The main focus of interest concerned the processes that are held within the initial 250-300 milliseconds after word presentation, covering areas that link basic visuo-attentional systems with linguistic mechanisms.




The Austin Papers


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Preservation Plan


Book Description

... An 8 year plan to preserve Lowell's historic and cultural resources in order to tell the story of the Industrial Revolution in the 19th century; included in the plan are mills, institutions, residences, commercial buildings and canals; describes the areas covered; discusses preservation standards, public improvements, financing, related programs, etc.; provides architectural information, dates of construction, history, plans for building reuse, etc. of specific structures in the Lowell National Historic Park and Lowell Heritage State Park ...




The Book Thief


Book Description

#1 NEW YORK TIMES BESTSELLER • ONE OF TIME MAGAZINE’S 100 BEST YA BOOKS OF ALL TIME The extraordinary, beloved novel about the ability of books to feed the soul even in the darkest of times. When Death has a story to tell, you listen. It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still. Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can’t resist–books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement. In superbly crafted writing that burns with intensity, award-winning author Markus Zusak, author of I Am the Messenger, has given us one of the most enduring stories of our time. “The kind of book that can be life-changing.” —The New York Times “Deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank.” —USA Today DON’T MISS BRIDGE OF CLAY, MARKUS ZUSAK’S FIRST NOVEL SINCE THE BOOK THIEF.




Beowulf


Book Description

Finest heroic poem in Old English celebrates the exploits of Beowulf, a young nobleman of southern Sweden. Combines myth, Christian and pagan elements, and history into a powerful narrative. Genealogies.