The Future in Plain Sight


Book Description

From crises in the world’s financial markets to the breakdown of natural systems that support human life and well-being, The Future in Plain Sight is a powerful and unsparing look at what lies in store for us in the coming decades. For more than half a century, we have enjoyed a prolonged period of success and stability. Recent decades have been among the most prosperous in all of human history, and we have come to view this as the norm. However, the events of September 11, 2001, proved just how precarious our sense of safety really is. And what can we expect in the coming years? In The Future in Plain Sight, award-winning journalist and author Eugene Linden lays out the nine factors that foretell future instability. They include the dangers of religious fanaticism, the widening gap between rich and poor, the resurgence of infectious disease, and the effects of a changing global climate. Linden explores these and other destabilizing forces, then takes us to the year 2050 to see what life will be like.




The Future in Plain Sight


Book Description

How will we live in the year 2050? How can we plan for life in an unsettled and unsettling universe? In this book, science writer Eugene Linden explores, through a series of scenarios, what it will be like to live in world very different from and more frightening than the relatively stable one we now enjoy.




Hidden in Plain Sight


Book Description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.




Hidden in Plain Sight


Book Description

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.




Water in Plain Sight


Book Description

"In a refreshing perspective on water that transcends zero-sum thinking, the author of the groundbreaking Cows Save the Planet, sharing stories from around the globe, offers real-world solutions to today's water crisis, "--NoveList.




Hidden in Plain Sight


Book Description

Stories behind essential microfluidic devices, from the inkjet printer to DNA sequencing chip. Hidden from view, microfluidics underlies a variety of devices that are essential to our lives, from inkjet printers to glucometers for the monitoring of diabetes. Microfluidics—which refers to the technology of miniature fluidic devices and the study of fluids at submillimeter levels—is invisible to most of us because it is hidden beneath ingenious user interfaces. In this book, Albert Folch, a leading researcher in microfluidics, describes the development and use of key microfluidic devices. He explains not only the technology but also the efforts, teams, places, and circumstances that enabled these inventions. Folch reports, for example, that the inkjet printer was one of the first microfluidic devices invented, and traces its roots back to nineteenth-century discoveries in the behavior of fluid jets. He also describes how rapid speed microfluidic DNA sequencers have enabled the sequencing of animal, plant, and microbial species genomes; organs on chips facilitate direct tests of drugs on human tissue, leapfrogging over the usual stage of animal testing; at-home pregnancy tests are based on clever microfluidic principles; microfluidics can be used to detect cancer cells in the early stages of metastasis; and the same technology that shoots droplets of ink on paper in inkjet printers enables 3D printers to dispense layers of polymers. Folch tells the stories behind these devices in an engaging style, accessible to nonspecialists. More than 100 color illustrations show readers amazing images of microfluids under the microscope.




Hidden in Plain Sight


Book Description

The 2008 financial crisis—like the Great Depression—was a world-historical event. What caused it will be debated for years, if not generations. The conventional narrative is that the financial crisis was caused by Wall Street greed and insufficient regulation of the financial system. That narrative produced the Dodd-Frank Act, the most comprehensive financial-system regulation since the New Deal. There is evidence, however, that the Dodd-Frank Act has slowed the recovery from the recession. If insufficient regulation caused the financial crisis, then the Dodd-Frank Act will never be modified or repealed; proponents will argue that doing so will cause another crisis. A competing narrative about what caused the financial crisis has received little attention. This view, which is accepted by almost all Republicans in Congress and most conservatives, contends that the crisis was caused by government housing policies. This book extensively documents this view. For example, it shows that in June 2008, before the crisis, 58 percent of all US mortgages were subprime or other low-quality mortgages. Of these, 76 percent were on the books of government agencies such as Fannie Mae and Freddie Mac. When these mortgages defaulted in 2007 and 2008, they drove down housing prices and weakened banks and other mortgage holders, causing the crisis. After this book is published, no one will be able to claim that the financial crisis was caused by insufficient regulation, or defend Dodd-Frank, without coming to terms with the data this book contains.




Hidden in Plain Sight


Book Description

Hidden in Plain Sight tells the tragic untold story of children's rights in America. It asks why the United States today, alone among nations, rejects the most universally embraced human-rights document in history, the United Nations Convention on the Rights of the Child. This book is a call to arms for America to again be a leader in human rights, and to join the rest of the civilized world in recognizing that the thirst for justice is not for adults alone. Barbara Bennett Woodhouse explores the meaning of children's rights throughout American history, interweaving the childhood stories of iconic figures such as Benjamin Franklin with those of children less known but no less courageous, like the heroic youngsters who marched for civil rights. How did America become a place where twelve-year-old Lionel Tate could be sentenced to life in prison without parole for the 1999 death of a young playmate? In answering questions like this, Woodhouse challenges those who misguidedly believe that America's children already have more rights than they need, or that children's rights pose a threat to parental autonomy or family values. She reveals why fundamental human rights and principles of dignity, equality, privacy, protection, and voice are essential to a child's journey into adulthood, and why understanding rights for children leads to a better understanding of human rights for all. Compassionate, wise, and deeply moving, Hidden in Plain Sight will force an examination of our national resistance--and moral responsibility--to recognize children's rights.




Hidden In Plain Sight


Book Description

Becky often felt "Hidden In Plain Sight" behind her more vocal husband. She felt swept aside and lost in his frenzied world and words. This memoir is about a woman's journey becoming visible through the power of remembering stories and embracing them with kindness. By offering care and intrigue to her experience it enabled her to gain new freedom to open her life and highlight the good, the bad and the memorable. Becky invites readers to ponder their stories and to prize the way God quietly reveals himself in the mundane and the magnificent parts of our story. This book is a must read for those who want to transform their lives and become visible in plain sight.




Murder In Plain Sight


Book Description

Did a sweet–faced Amish teenager brutally murder a young woman? To save her career, big–city lawyer Jessica Langdon is determined to defend the boy against the community's bitter and even violent outrage. Yet without an understanding of Amish culture, Jessica must rely on arrogant businessman Trey Morgan, who has ties to the Amish community...and believes in the boy's guilt. Jessica has threats coming from all sides: a local fanatic stirred up by the biased publicity of the case, the dead girl's boyfriend, even from the person she's learned to trust the most; Trey Morgan. But just when Jessica fears she's placed her trust in the wrong man, Trey saves her life. Now they must both reach into a dangerous past to protect everyone's future – including their own.