Author : Hiroshi Mikitani
Publisher : Macmillan
Page : 256 pages
File Size : 48,47 MB
Release : 2013-03-19
Category : Business & Economics
ISBN : 0230342140
Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?
Author : Alfonso Asensio
Publisher : Business Expert Press
Page : 102 pages
File Size : 40,71 MB
Release : 2017-12-18
Category : Business & Economics
ISBN : 1947843044
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.
Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 24,88 MB
Release : 2009
Category : Electronic commerce
ISBN : 9781616100292
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author : Grzegorz Chodak
Publisher : Springer Nature
Page : 336 pages
File Size : 41,55 MB
Release :
Category :
ISBN : 3031552253
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 857 pages
File Size : 48,33 MB
Release : 2018-11-09
Category : Business & Economics
ISBN : 152257767X
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Author : Mostafa Al-Emran
Publisher : Springer Nature
Page : 520 pages
File Size : 15,14 MB
Release : 2021-04-16
Category : Technology & Engineering
ISBN : 3030649873
This book tackles the latest research trends in technology acceptance models and theories. It presents high-quality empirical and review studies focusing on the main theoretical models and their applications across various technologies and contexts. It also provides insights into the theoretical and practical aspects of different technological innovations that assist decision-makers in formulating the required policies and procedures for adopting a specific technology.
Author : J. Christopher Westland
Publisher : MIT Press
Page : 618 pages
File Size : 15,99 MB
Release : 1999
Category : Business & Economics
ISBN : 9780262232050
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
Author : Nabeel A. Y. Al-Qirim
Publisher : IGI Global
Page : 394 pages
File Size : 46,86 MB
Release : 2004-01-01
Category : Computers
ISBN : 9781591401469
This work addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. It covers issues that are of importance to researchers, students, and professionals interested in the eCommerce field in SMEs.
Author : David R. Kosiur
Publisher :
Page : 308 pages
File Size : 11,64 MB
Release : 1997
Category : Business & Economics
ISBN :
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
Author : Paul Timmers
Publisher : Wiley
Page : 288 pages
File Size : 34,43 MB
Release : 2001-05-08
Category : Business & Economics
ISBN : 9780471498407
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
