The Golden Age of Advertising


Book Description

A pictorial tour of advertisements from the nineteen sixties provides a colorful look at the cheerful, optimistic, and at times revolutionary decade.




The Golden Age of Advertising


Book Description

Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.










Window to the Future


Book Description

Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.




The Golden Age of Advertising-- the 50s


Book Description

Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.




The Legacy of the Golden Age


Book Description

The 1960s were a turning point for postwar economic policy. They were the high point of along boom that ran from the end of the Second World War to the oil crisis in 1973. But they also saw the beginning of persistent and high levels of unemployment and inflation that have plagued the economy ever since. In this book, politicians, senior officials and well-known economists from several countries, including James Callaghan, Roy Jenkin, Robert Solow and Charles Kindleberger, discuss economic and social policy in the 1960s and its consequences.




Infamous Players


Book Description

In 1967, Peter Bart, then a young family man and rising reporter for the New York Times, decided to upend his life and enter the dizzying world of motion pictures. Infamous Players is the story of Bart's whirlwind journey at Paramount, his role in its triumphs and failures, and how a new kind of filmmaking emerged during that time. When Bart was lured to Paramount by his friend and fellow newcomer, the legendary Robert Evans, the studio was languishing, its slate riddled with movies that were out of touch with the dynamic sixties. By the time Bart left Paramount, in 1975, the studio had completed a remarkable run, with films such as The Godfather, Rosemary's Baby, Harold and Maude, Love Story, Chinatown, Paper Moon, and True Grit. But this new golden era at Paramount was also fraught with chaos and company turmoil. Drugs, sex, runaway budgets, management infighting, and even the Mafia found their way onto the back lot, making Paramount surely one of the most unpredictable, even bizarre, studios in the history of the movie industry. Bart reflects on Paramount's New Hollywood era with behind-the scenes details and insightful analysis; here too are his fascinating recollections of the icons from that time: Warren Beatty, Steve McQueen, Robert Redford, Clint Eastwood, Jack Nicholson, Marlon Brando, Al Pacino, Francis Ford Coppola, Roman Polanski, and Frank Sinatra, among others. For over four decades, first on the inside as a studio executive and later as the longtime editor in chief of Variety, Peter Bart has viewed Hollywood from an incomparable vantage point. The stories he tells and the lessons we learn from Infamous Players are essential for anyone who loves movies.




Nobody's Perfect


Book Description

The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations director of DDB




Ad Boy


Book Description

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.