Starting Your Own Business


Book Description

This is the definitive guide to starting a business for all entrepreneurs. This book reveals what it is really like to start up your own business and explains how you can make it happen. It is jam-packed with practical advice and has extensive real life examples. Author, David Lester, is perfectly placed to write this book: himself a serial entrepreneur, he started his first business aged 22 and sold it for millions before he was 30. This guide that will prove invaluable to anyone who is thinking of starting their own business.




Good Strategy Bad Strategy


Book Description

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.




The Simple Art of Business Etiquette


Book Description

Climb the Corporate Ladder Without Stepping on Others From ethics columnist and Harvard lecturer Jeffrey L. Seglin, discover practical tips for succeeding professionally by succeeding socially. Practicing business etiquette doesn't mean pretending to be someone you're not. Brimming with practical, up-to-date tips on minding your business manners, The Simple Art of Business Etiquette guides you through the tricky territory of office etiquette with real-life stories and workplace scenarios. Become attuned to body language (Don't gawk at others during meetings or at any other time. It's creepy.) Engage in thoughtful introductions (Don't guess at someone's name if you don't remember it.) Practice proper e-mail etiquette (Do you really want to be the jerk who sends annoying e-mails around the office?) Curtail office conflicts (Never punch anyone in the workplace. Never.) Exhibit workplace sensitivity (Listen to your coworkers without cutting them off). Plus, decode the 15 most commonly-used phrases in business. The Simple Art of Business Etiquette proves that minding your manners goes a long way toward successfully advancing your career.




The Good, the Bad, and the Sexy


Book Description

The spotlight doesn’t get any hotter than this... Rachel Marsh doesn’t have time to think about the pampered lives of Hollywood stars. She’s too busy running her family’s Lazy M Ranch in Arizona. But even Rachel has heard of Jackson Stone, the green-eyed movie megahunk known for his sexual prowess both on- and offscreen. Jackson is the last person Rachel would expect to show up looking for work as a cowboy. But that’s exactly what happens . . . and now Rachel has her hands full keeping her mind on the Lazy M--and off Jackson! After a nasty tabloid scandal, Jackson has decided it would be best to spend a little time out of the public eye. When he stumbles across the Lazy M Ranch, he hatches a brilliant plan: to convince its pretty owner to let him go undercover as a cowboy until things blow over. Jackson sees nothing wrong with spending a little time incognito--especially with a woman like Rachel, who looks as good roping cattle as she does by the light of an intimate campfire. Now, far from inquiring eyes, these two slightly cynical lovers are going to discover just how good they are at being bad . . . and the outcome may be more than downright sexy. It may be true love.




Social Media: The Good, the Bad, and the Ugly


Book Description

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.




The Good, The Bad and The Ugly - 175+ Western Novels & Short Stories in One Edition


Book Description

The anthology 'The Good, The Bad and The Ugly - 175+ Western Novels & Short Stories in One Edition' presents an unparalleled compilation, showcasing the vast landscapes of the American West through the prism of over forty authors eyes. This diverse collection spans the spectrum from the gritty realism of pioneer life to the mythic valorization of the cowboy ethos, exploring themes of adventure, lawlessness, and the human struggle against natural elements. The variegated literary styles, including the refined prose of Twain, the rugged simplicity of London, and the narrative ingenuity of Harte, underscore the multifaceted nature of Western storytelling. These stories capture the spirit of an era, offering readers a mosaic of courageous heroes, nefarious outlaws, and spirited pioneers navigating the rugged terrains of life in Western America. The backgrounds of the contributing authors encompass a broad spectrum of American literature, from the well-known figures such as Mark Twain and Jack London to less visible but equally significant writers like William Patterson White and Marah Ellis Ryan. Collectively, they represent a formidable assembly weaving together the historical, cultural, and literary movements of their time. Each contributes a unique voice to the exploration of the Western frontier, reflecting their personal experiences, imaginations, and the zeitgeist of the late 19th to early 20th centuries. This confluence of diverse perspectives provides a rich, nuanced understanding of the Western genre, inviting readers to ponder the complexities of frontier life and the enduring appeal of Western narratives. 'The Good, The Bad and The Ugly - 175+ Western Novels & Short Stories in One Edition' is an essential anthology for readers seeking to immerse themselves in the expansive world of Western literature. It offers a unique opportunity to traverse the wide-ranging landscapes of human emotion and adventure, curated through the lenses of masters in the genre. This collection is a treasure trove for students, scholars, and aficionados of American literature and history, promising a deeper appreciation of the Western ethos and its impact on American cultural identity. It beckons readers to explore the myriad of stories that paint a vivid tableau of the American West, a testament to the enduring legacy of its narratives.




Business Writing: the Good, the Bad, and the Ugly


Book Description

Business Writing: The Good, the Bad, and the Ugly illustrates how principles of effective communication can be used to improve the clarity of any business document. Through numerous before-and-after examples, Business Writing shows how to apply an explicit yet flexible structure to convert a confused communication into a clear and compelling message. Examples of the approach are provided for e-mails, memos, reports, proposals, executive summaries, cover letters, status reports, and minutes of meetings. The approach has been used for over 60 years to teach communication skills to professionals at leading American companies.Organizing Ideas, a companion volume, explains the principles of effective communication and shows how to use them to identify your key message and develop a persuasive argument to support it. Special chapters show how to compose effective e-mail, prepare presentations that are conceptually clear and visually appealing, and write documentation that people actually read. Organizing Ideas also teaches nine simple principles for editing to ensure that your paragraphs and sentences are easy to read and understand.




Beans


Book Description

Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself. Though fictionalized, this is a true story in the best sense of the word. It arrives at a time when people are yearning to return to honest ways of doing business—before corporate dominance, inflated executive salaries, accounting trickery, and outright greed became so much a part of our everyday business headlines. It is the story of how a pushcart David up against the corporate Goliaths succeeded by focusing on what is core to good business and a good life: honoring customers, trusting employees, building passion around a product, and turning an honest profit.




The Good, The Bad, and The Emoji


Book Description

Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data. Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to harnessing online reviews' power to influence consumer behavior, foster trust, and product success. Drawing from over two decades of expertise, development, and real-world encounters, this dynamic trio has curated a comprehensive yet accessible toolkit for navigating the world of customer feedback. From demystifying various review data sources to leveraging state-of-the-art AI technologies, this book empowers everybody with indispensable insights crucial for thriving in today's digital era. The Good, The Bad, and The Emoji stands as your indispensable companion in conquering the realm of online reviews and safeguarding the future of your organization.




The Good, the Bad, and the Uncanny


Book Description

In the Nightside—that hidden area in the middle of London where time stands still at three A.M. and the sun won’t rise to refute it—nightmares go walking in borrowed flesh, and not everything that looks back at you with human eyes is really human. I’m John Taylor, a PI with a knack for finding things, helping those the Nightside has chewed up and is about to spit out. All things considered, my life lately had been bright, even in this shadowy place. So it was only a matter of time before everything hit the fan. Walker—the powerful, ever-present, never-to-be-trusted agent who runs the Nightside on behalf of the Authorities—paid me a visit. He told me he is dying and that he, too, has a job for me. An important job. His.