Multinational Corporations


Book Description

This work presents case-studies of the emergence and evolution of Multinational Corporations (MNCs) based in eleven developed and developing countries of widely divergent patterns of national development. From this analysis, Tolentino develops a comprehensive theory of the emergence and evolution of MNCs from a macroeconomic perspective.




The Evolution of International Business


Book Description

Attempts to convey some of the complexities and dynamism of international business by examining its history, from the nineteenth century origins of internaional trade to the present day.




Multinational Enterprises and Host Country Development


Book Description

Multinational Enterprises and Host Country Development is a unique collection of papers looking at different aspects of the link between multinational enterprises and their effects on the host countries' economies. The volume studies effects of multinationals on R&D, innovation, productivity, wages, as well as growth and survival of firms in the host countries, and distinguishes direct and indirect effects through spillovers. All the analyses are conducted using firm level data for countries as diverse as China, Ireland, Sweden, Ghana, the UK or a group of countries in Central and Eastern Europe. This volume is a valuable reading for graduate students and researchers wishing to investigate the impact of multinationals.




Global Goliaths


Book Description

How multinationals contribute, or don't, to global prosperity Globalization and multinational corporations have long seemed partners in the enterprise of economic growth: globalization-led prosperity was the goal, and giant corporations spanning the globe would help achieve it. In recent years, however, the notion that all economies, both developed and developing, can prosper from globalization has been called into question by political figures and has fueled a populist backlash around the world against globalization and the corporations that made it possible. In an effort to elevate the sometimes contentious public debate over the conduct and operation of multinational corporations, this edited volume examines key questions about their role, both in their home countries and in the rest of the world where they do business. Is their multinational nature an essential driver of their profits? Do U.S. and European multinationals contribute to home country employment? Do multinational firms exploit foreign workers? How do multinationals influence foreign policy? How will the rise of the digital economy and digital trade in services affect multinationals? In addressing these and similar questions, the book also examines the role that multinational corporations play in the outcomes that policymakers care about most: economic growth, jobs, inequality, and tax fairness.




The Rise of the Global Company


Book Description

Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.




Transnational Corporations and the Global Economy


Book Description

This book brings together papers written by representatives from UN agencies and academics who take a fresh look at the expanding role of transnational corporations and foreign direct investment in the world economy. These papers deal with such issues as the nature and extent of globalisation, the shifting relations between transnational corporations and national economies, and the opportunities and obstacles facing policy makers in the rapidly changing global economy.




Advanced Introduction to Advertising


Book Description

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?




International Business Strategy and Cross-Cultural Management


Book Description

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: A strong connection of theoretical foundations with illustrative case studies Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalisation and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.




Global Brands


Book Description

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.




Multinational Enterprises and the Law


Book Description

Multinational Enterprises and the Law presents the only comprehensive, contemporary, and interdisciplinary account of the various techniques used to regulate multinational enterprises (MNEs) at the national, regional and multilateral levels. In addition it considers the effects of corporate self-regulation upon the development of the legal order in this area. Split into four parts the book firstly deals with the conceptual basis for MNE regulation, explaining the growth of MNEs, their business and legal forms, the relationship between them and the effects of a globalising economy and society upon the evolution of regulatory agendas in the field. Part II covers the main areas of economic regulation including the limits of national and regional jurisdiction over MNE activities, controls and liberalization of entry and establishment; tax and company, and competition law. Part III introduces the social dimension of MNE regulation covering labour rights, human rights, and environmental issues, and Part IV deals with the contribution of international law and organizations to MNE regulation and to the control of investment risks, covering the main provisions found in international investment agreements and their recent interpretation by international tribunals.