Harvard Observed


Book Description

Depicting the evolution of 20th-century Harvard in the broader context of national and world events, this text shows how changes in the structure and aspirations of American society led the University to remake itself after World War II, and to do so again after the social upheavals of the Vietnam era.










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That Book about Harvard


Book Description

"Eric Kester has written the kind of book I wish I had the courage and insight to write. His illuminations on everything from Larry Summers to the Harvard football team to cheating, tourists, and competitiveness are dead–on. His writing has also provided me with some of the best laugh–out–loud moments I've had in recent years. God knows Harvard could use some humor!" —PETER OLSON, FORMER CEO OF RANDOM HOUSE, HARVARD GRADUATE, AND CURRENT HARVARD PROFESSOR One of the most thrilling and terrifying days of your life is the first day of college, when you step onto campus filled with the excitement of all the possibilities ahead—and panic about if you'll make it and how you'll fit in. Now imagine that same feeling, but you're in the middle of the lawn at the world's most prestigious university. In your underwear. Thus begins one of the craziest years ever at Harvard, in which Eric Kester finds himself in a cheating scheme, trying to join a prestigious Finals Club, and falling for a stunning type-A brunette...who happened to be standing there in shock that first day when he made his red-faced stroll across the Harvard Yard. That Book about Harvard is the hilarious and heartwarming story of trying to find your place in a new world, the unending quest to fit in, and how the moments that change your life often happen in the most unexpected ways. Eric Kester graduated from Harvard in 2008, where he wrote a popular column for the undergraduate newspaper, the Crimson. Now a featured writer for CollegeHumor.com, Eric has also contributed to the Boston Globe, someEcards.com, and Dorkly.com.







Foundations of Marketing Thought


Book Description

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.




Publisher and Bookseller


Book Description

Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.