McDonalds
Author :
Publisher :
Page : 12 pages
File Size : 50,1 MB
Release : 2013
Category :
ISBN :
The History of McDonald's
Author : Heike Mieth
Publisher : GRIN Verlag
Page : 40 pages
File Size : 31,1 MB
Release : 2007-11
Category : Biography & Autobiography
ISBN : 3638842959
Book Description
Essay from the year 1999 in the subject American Studies - Culture and Applied Geography, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, 26 entries in the bibliography, language: English, abstract: Going for a walk through a deserted alley in the city at night, watching the stars shining above, it might not seldom happen that you notice a yellow glow from behind a corner. When having curiously turned around it, perceiving a creepy loud rumbling, you spot that the glow comes from a big shining "M" floating in the air. The symbol becomes bigger and bigger the nearer you walk towards it, your pulse rises and having finally reached the "M" you open the door of the McDonald's restaurant and enter to have a burger to stop the rumbling of your stomach. Meanwhile, there is a McDonald's in every big city at nearly every corner. But where does McDonald's originally come from? This thesis gives a summary of the history of McDonald's - one of the most widespread companies in the world.
Grinding It Out
Author : Ray Kroc
Publisher : Macmillan
Page : 221 pages
File Size : 14,7 MB
Release : 2016-08-02
Category : Biography & Autobiography
ISBN : 1250127505
Book Description
Originally published in 1977 by Contemporary Books.
Franchise: The Golden Arches in Black America
Author : Marcia Chatelain
Publisher : Liveright Publishing
Page : 336 pages
File Size : 28,4 MB
Release : 2020-01-07
Category : History
ISBN : 1631493957
Book Description
WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
The Story of McDonald's
Author : Sara Gilbert
Publisher : The Creative Company
Page : 56 pages
File Size : 21,1 MB
Release : 2008-07
Category : Juvenile Nonfiction
ISBN : 9781583416068
Book Description
Details the history of the company from its beginnings in Illinois to becoming a major, international corporation.
Ray & Joan
Author : Lisa Napoli
Publisher : Penguin
Page : 370 pages
File Size : 39,79 MB
Release : 2016-11-15
Category : Biography & Autobiography
ISBN : 1101984961
Book Description
The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple. Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply. Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance. To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR. Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.
McDonald's
Author : Cath Senker
Publisher : Lerner Publications
Page : 36 pages
File Size : 16,8 MB
Release : 2016-01-01
Category : Juvenile Nonfiction
ISBN : 1512405930
Book Description
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products—from the Big Mac to the Happy Meal—came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
Big Mac
Author : Maxwell Boas
Publisher : Signet Book
Page : 185 pages
File Size : 29,81 MB
Release : 1977
Category : Business & Economics
ISBN : 9780451625502
Book Description
Chronicles the rise and expansion of the nation's number-one fast-food chain and the Horatio Alger life of founder Ray Albert Kroc
Hamburger
Author : Andrew F. Smith
Publisher :
Page : 160 pages
File Size : 18,88 MB
Release : 2008-10-15
Category : Cooking
ISBN :
Book Description
Andrew F. Smith traces the history of the hamburger history, from its humble beginnings as a nineteenth-century American street food, to its present status as one of the world's favourite dishes.
Ray Kroc Biography
Author : Thomas Stewart
Publisher : Independently Published
Page : 64 pages
File Size : 34,46 MB
Release : 2020-07-14
Category :
ISBN :
Book Description
In the 1940s, an ice cream machine salesman from Chicago saw his sales decline across America. However, one restaurant in California was ordering more machines. He flew over to meet the customers and it changed his life. He helped the McDonald brothers to expand their business and later purchased it. Today, it is the largest fast-food restaurant chain by revenue. That man was Ray Kroc. The success story of McDonald's has not since been replicated. They are considered pioneers in how they market themselves and the efficiency with which they run the business. Yet, before reaching the zenith of this career, Ray Kroc faced colossal personal challenges. By the time he got the McDonald brother to allow him to franchise the chain, he was on the verge of bankruptcy and depressed. Instead of giving up, he fought back and created a company that everyone loves. Come face-to-face with the genius who revived the restaurant industry and paved the way for others to emulate. Here's a preview of what you'll discover in this book: Ray Kroc's early childhood, family life, and education A career in business and success as a paper cup salesman Change in business fortunes and traveling to California Meeting the McDonald brothers and having a revelation Pitching the franchise idea to the brothers and going national Purchasing the business and going global Constant innovation and staying ahead of the pack The legacy that he left behind ..... And much more! Ray Kroc created a fast-food empire that everyone from a child to a 90-year-old can relate to. It is one of the most popular family restaurants that keeps on growing. This insightful book will let you in on the secrets on how Ray Kroc developed McDonald's to now operate 37,855 restaurants, making it the envy of competitors, and a darling for everyone else. So, scroll up and click the "Buy now with 1-click" button to know more!
