Cumulative Book Index


Book Description

A world list of books in the English language.




Book Yourself Solid


Book Description

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.




How to Start a Law Practice and Succeed


Book Description

How to Start a Law Practice and Succeed focuses on how to start your own law practice from scratch, while emphasizing tools and tactics on how to succeed in today's economy. This book is a useful tool for lawyers just out of law school and for lawyers who want to start their own practice after finding themselves suddenly unemployed! I have included forms and tools to start from scratch and to manage your law practice. In the book are resources for managing workflow; finding clients and managing them, their files and ethically maintaining your own law practice. After all, practicing law is not like a normal business, and requires special attention to ethical dilemmas in every facet and practice of law.




The CPA's Guide to a Successful Financial Planning Practice


Book Description

In this book you will find everything you need to actively market yourself as a full-service financial planning consultant and turn this side of your business into a noncyclical revenue generator. Jim Ainsworth defies the positions taken by the AICPA and the College of Financial Planners that accounting professionals should not become licensed to sell investments. He provides both a strong argument and practical advice on how and why CPAs should recommend or "sell" financial investments. He demonstrates that CPAs can provide these services to their clients at lower cost than other sources, and he rates the pros and cons of a range of investment options. And he introduces you to TOPS - Trust, Opportunity, Pain, and Solution - the low-pressure sales method that enabled him to triple his productivity in just one year without jeopardizing his relationship with his clients.




2012 Writer's Market


Book Description

THE MOST TRUSTED GUIDE TO GETTING PUBLISHED The 2012 Writer’s Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, literary agents, newspapers, playwriting markets, and screenwriting markets. These listings include contact and submission information to help writers get their work published. Look inside and you’ll also find page after page of all-new editorial material devoted to the craft and business of writing. It’s the most information we’ve ever jammed into one edition! You’ll find insightful interviews and articles, guidelines for finding work, honing your craft, and promoting your writing. You’ll also learn how to navigate the social media landscape, negotiate contracts, and protect your work. And as usual, this edition includes the ever popular "How Much Should I Charge?" pay rate chart. You also gain access to: • Lists of professional writing organizations • Sample query letters • A free digital download of Writer's Yearbook featuring the 100 Best Markets: WritersDigest.com/upload/images/WritersDigest-Yearbook-11.pdf Includes an exclusive 60-minute FREE WEBINAR with the staff of Writer’s Digest that will teach you how to begin building your own writing platform today. "What I appreciate most about Writer’s Market is that it’s impossible to pick up the book, flip through it, and put it down 15 minutes later without at least five, new profitable ideas that I can execute immediately. No other book on my shelf that can inspire this many practical, profitable, career-building ideas in this same amount of time." —Christina Katz, author of The Writer’s Workout, Get Known Before the Book Deal and Writer Mama




2013 Writer's Market


Book Description

The Most Trusted Guide to Getting Published The 2013 Writer's Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Look inside and you'll find page after page of all-new editorial material devoted to the business of writing. It's the most information we've ever jammed into one edition! You'll find advice on pitching agents and editors, finding money for your writing in unexpected places, and promoting your writing. Plus, you'll learn how to navigate the social media landscape, negotiate contracts, and protect your work. And as usual, this edition includes the ever popular "How Much Should I Charge?" pay rate chart. You also gain access to: • Lists of professional writing organizations • Sample query letters • A free digital download of Writer's Yearbook featuring the 100 Best Markets Includes a self-publishing checklist, submission tracker, family tree of the major book publishers, and helpful charts. "Writer's Market can save you a lifetime of collecting, sorting, and updating industry info, and it's jam-packed with the things you need, including hard-earned advice from those in the field. As a result, Writer's Market gives you time--that most precious commodity for all writers--so you can turn your attention to the cultivation of your talent." --Julianna Baggott, author of Pure, Girl Talk and The Prince of Fenway Park PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.




The "I Hate Selling" Book


Book Description

Most consultants and service professionals can't stand selling. This book provides consultants with proven and painless techniques for building their businesses. It shows how readers can: listen to potential clients, ask questions and evaluate answers effectively; avoid fatal mistakes; differentiate themselves from the competition; conduct a sales examination; and sustain and grow their business. Allan Boress is the editor of Quality Client Service.




Professional Services Marketing Wisdom


Book Description

Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.




Ask a Manager


Book Description

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together