Author : Allan S. Boress
Publisher : AMACOM/American Management Association
Page : 219 pages
File Size : 50,67 MB
Release : 1995
Category : Business & Economics
ISBN : 9780814402450
Most consultants and service professionals can't stand selling. This book provides consultants with proven and painless techniques for building their businesses. It shows how readers can: listen to potential clients, ask questions and evaluate answers effectively; avoid fatal mistakes; differentiate themselves from the competition; conduct a sales examination; and sustain and grow their business. Allan Boress is the editor of Quality Client Service.
Author : Ryan McKenzie
Publisher : Lulu.com
Page : 124 pages
File Size : 46,56 MB
Release : 2016-12-20
Category : Business & Economics
ISBN : 1483462692
Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.
Author : Tracy C. Warren
Publisher : John Wiley & Sons
Page : 464 pages
File Size : 49,67 MB
Release : 2016-11-21
Category : Business & Economics
ISBN : 0870518712
Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.
Author : Ronald J. Baker
Publisher : John Wiley & Sons
Page : 78 pages
File Size : 46,15 MB
Release : 2010-11-29
Category : Business & Economics
ISBN : 047092957X
Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Author : Tom Wheelwright
Publisher : RDA Press, LLC
Page : 174 pages
File Size : 14,76 MB
Release : 2013-02-28
Category : Business & Economics
ISBN : 1937832406
Tax-Free Wealth is about tax planning concepts. It’s about how to use your country’s tax laws to your benefit. In this book, Tom Wheelwright will tell you how the tax laws work. And how they are designed to reduce your taxes, not to increase your taxes. Once you understand this basic principle, you no longer need to be afraid of the tax laws. They are there to help you and your business—not to hinder you. Once you understand the basic principles of tax reduction, you can begin, immediately, reducing your taxes. Eventually, you may even be able to legally eliminate your income taxes and drastically reduce your other taxes. Once you do that, you can live a life of Tax-Free Wealth.
Author : Jim H. Ainsworth
Publisher :
Page : 288 pages
File Size : 34,81 MB
Release : 1995-02-20
Category : Business & Economics
ISBN :
In this book you will find everything you need to actively market yourself as a full-service financial planning consultant and turn this side of your business into a noncyclical revenue generator. Jim Ainsworth defies the positions taken by the AICPA and the College of Financial Planners that accounting professionals should not become licensed to sell investments. He provides both a strong argument and practical advice on how and why CPAs should recommend or "sell" financial investments. He demonstrates that CPAs can provide these services to their clients at lower cost than other sources, and he rates the pros and cons of a range of investment options. And he introduces you to TOPS - Trust, Opportunity, Pain, and Solution - the low-pressure sales method that enabled him to triple his productivity in just one year without jeopardizing his relationship with his clients.
Author : Harry Pappas Jr.
Publisher : Advantage Media Group
Page : 262 pages
File Size : 39,76 MB
Release : 2014-05-31
Category : Business & Economics
ISBN : 1599324911
The Better Way; A Better Life. A Life Changing Journey for CPAs and Financial Advisors is both life changing and a page-turner. With striking simplicity and penetrating wisdom, Harry Pappas Jr., a prominent financial advisor, speaker, and industry thought leader, reveals his secrets to solve a distinct, immediate and ongoing challenge facing the accounting industry: what it takes to become an accounting firm of the future. There is an enormous opportunity for ambitious CPAs and financial advisors to excel in this new environment. Pappas introduces The Better Way--a truly unique business strategy that is revolutionary, yet simple. If you are not part of this type of collaborative arrangement, there is an excellent chance that you will be competing against one in the near future. When implemented correctly, this innovative system... 1. Empowers CPAs to become irreplaceable to their most important clients. 2. Increases CPAs revenues and overall value beyond tax season. 3. Provides CPAs with turnkey strategies for client acquisition and retention. 4. Allows CPAs to do more, by working less. 5. Saves CPAs time and money. Pappas invites readers to question whether now might be the time to change, given the structural transformation taking place in the accounting profession. The Better Way is a radical new model for personal and professional transformation that will change the way CPAs interact with financial advisors. The Better Way is the real deal. Find out for yourself.
Author : Jason Watson
Publisher :
Page : 0 pages
File Size : 10,94 MB
Release : 2021
Category : One-person corporations
ISBN :
"This is our ninth edition (2021-2022 Edition). How can I avoid self-employment taxes? This simple question was the inspiration for creating an article describing the benefits of an S Corporation. That original article, which was about four pages long, quickly became a series of knowledge base posts on the WCG website. The articles touched on basic topics such as how to elect S Corp status, shareholder payroll, reasonable salary determination and liability protection. Those broad topics demanded much more information, both horizontally by spanning into more related issues, and vertically by digging deeper into the granular yet riveting levels of the tax code..." --
Author :
Publisher :
Page : 1804 pages
File Size : 41,89 MB
Release : 2000
Category : Audiobooks
ISBN :
Author : Landy Chase
Publisher : McGraw Hill Professional
Page : 273 pages
File Size : 16,30 MB
Release : 2010-07-23
Category : Business & Economics
ISBN : 007174228X
Become a Dominant Predator in today’s dog-eat-dog sales environment There’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you—and your competitors—and choose from multiple options. They know that pitting you against your competition always works to their benefit. In today’s sales environment, only the strongest and smartest live to sell another day. Master sales strategist Landy Chase calls these top performers dominant predators—salespeople who consistently win business, at higher prices, by crushing the competition at every turn. He knows exactly how they do it because he’s the one who teaches them how to do it. Now, it’s your turn. In Competitive Selling, Chase reveals the master strategy of the dominant predator, offering a proven, step-by-step process for entering the fray as a prepared and confident warrior. You’ll learn how to: Identify your competition before meeting with the buyer Open competitive selling opportunities Out-flank your competitors using the Client Needs Analysis Eliminate competitors without badmouthing them Stand out to the decision makers Win sales even as the higher-priced option It’s a jungle out there. The goal in today’s winner-take-all world of selling is to make every selling opportunity an unfair fight—in your favor. You have to adapt to your surroundings and take control of your environment. Be assured, your competitors are out there trying to do the same thing. Competitive Selling provides the techniques and skills for seizing the advantage before they even see you coming.
