Why firms diversify


Book Description




Essays in Technology Management and Policy


Book Description

This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about ?knowledge management?, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.




The Performance of Small Firms


Book Description

This study, originally published in 1987, addresses the question of small firm performance. Drawing on an extensive database containing financial, employment and ownership data for several thousand small firms, the book examines whether small firms do actually provide jobs, whether they grow and why small firms fail. Guidance is given on how to spot the signs of impending failure in a small business, which is of use to accountants small business PR actioners and government grant providers.




The Regional Multinationals


Book Description

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.




The Dynamics of Intellectual Capital in Current Era


Book Description

This book provides an authoritative, inter-disciplinary, and up-to-date survey of relevant concepts, research areas, and applications of intellectual capital. Until now, the literature had lacked a comprehensive analysis of intellectual capital (IC) in regard to sustainability, block chain, and other related technologies and virtual environments. This book shows the importance of intellectual capital for contemporary organizations: how it contributes to theories of the firm, how it affects organizational performance, how is it linked with the organizational ambidexterity, how it connects to the technological developments like block chain and digital technologies, and what would be its association with sustainability. Central to our thesis is the systemic nature of intellectual capital in organizations: how intellectual capital interacts with and complements other organizational resources and developments. This book also shows as to how applying the notion of intellectual capital to organizations requires us to consider how intangible forms of capital differ from more traditional forms, implying the need for a theory of firm that accommodates a concept of dynamic, heterogeneous intellectual capital. Although a lot has been written on IC, this book proves to be the first with scholastic and action-oriented perspective on as to how a firm can manage its IC to create value. This book also demonstrates as to how the subjective aspects of IC can be measured and what can be their strategic implications. A discussion on IC disclosure also appears in the latter part of the book. In doing so, this book reveals as to how the value creation of today’s businesses is driven by the IC. This book also introduces the readers to the new application of IC and its association with the contemporary disruptive technologies. This is a book for IC researchers and academicians who want to understand the diverse aspects of IC, for business managers who want to be at the cutting edge, for those early in their careers who seek a challenging new path, and for the top-level managers of the world who have their eye on the future.










Strategic Management (color)


Book Description

Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.




Brand Admiration


Book Description

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.




The Valuation Effects of Geographic Diversification


Book Description

This paper assesses the impact of the geographic diversification of bank holding company (BHC) assets across the United States on their market valuations. Using two novel identification strategies based on the dynamic process of interstate bank deregulation, we find that exogenous increases in geographic diversity reduce BHC valuations. These findings are consistent with the view that geographic diversity makes it more difficult for shareholders and creditors to monitor firm executives, allowing corporate insiders to extract larger private benefits from firms.