The Elgar Companion to Information Economics


Book Description

The Elgar Companion to Information Economics dexterously navigates this interdisciplinary field of research which celebrates the crucial contribution of information to decision making, market dynamics, and economic well-being. Offering a wealth of conceptual analysis, this erudite Companion embarks on an intellectual journey exploring the fundamentals of information economics. This title contains one or more Open Access chapters.




Cyber Behavior: Concepts, Methodologies, Tools, and Applications


Book Description

Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work will be of particular interest to students and academicians, as well as software developers, computer scientists, and specialists in the field of Information Technologies.




Virtual Community Participation and Motivation: Cross-Disciplinary Theories


Book Description

"This book gives in-depth coverage of state-of-the-art research on virtual community participation,covering the concept of virtual community participation, followed by several streams of virtual community participation theories"--Provided by publishe




Communication Yearbook 33


Book Description

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.




The Cost of Not Educating the World’s Poor


Book Description

In The Cost of Not Educating the World’s Poor, Lynn Ilon observes from her 30 years of travel and work in some 20 developing countries, how global instability, problems of environmental degradation, spread of global disease, migration and political instability are a cost of viewing the uneducated poor as separated from a networked of fast-growing global knowledge. This book shows how powerful global learning systems are rapidly forming and linking the rich world with the world of the poor and developing nations. Using a narrative voice interleaved with concise introductions to the underlying theories (economics, development, learning, technology and networks) it shows us how changing our ways of thinking can lead to new possibilities. The Cost of Not Educating the World’s Poor is based on an emerging theory of development economics and the author’s own vast experiences and stories. It also discusses, among other issues: International development and how it has evolved toward an emphasis on knowledge How networked human capital creates new potential for poorly resourced countries The formation of a global system of learning networks The digitization of knowledge How nations improve their well-being through knowledge and equity This inter-disciplinary assessment of international learning inequality and the methods to overcome it will appeal to researchers concerned with emerging concepts of global learning networks and their effects on development. It will also be of interest to students and policymakers studying national inequality, economics, and global development.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




The Economics and Regulation of Digital Markets


Book Description

Presenting new findings and perspectives from leading international scholars on three critical areas of developing government policies: Digital markets and their regulation, the divergence of expert and public views on European democracy, and the effects of firing notification procedures on wage growth.




Incentives and Performance


Book Description

​This book contributes to the current discussion in society, politics and higher education on innovation capacity and the financial and non-financial incentives for researchers. The expert contributions in the book deal with implementation of incentive systems at higher education institutions in order to foster innovation. On the other hand, the book also discusses the extent to which governance structures from economy can be transferred to universities and how scientific performance can be measured and evaluated. This book is essential for decision-makers in knowledge-intensive organizations and higher-educational institutions dealing with the topic of performance management.




Incentives for Innovation in China


Book Description

In the past three decades, China has successfully transformed itself from an extremely poor economy to the world’s second largest economy. The country’s phenomenal economic growth has been sustained primarily by its rapid and continuous industrialization. Currently industry accounts for nearly two-fifths of China’s gross domestic product, and since 2009 China has been the world’s largest exporter of manufactured products. This book explores the question of how far this industrial growth has been the product of government policies. It discusses how government policies and their priorities have developed and evolved, examines how industrial policies are linked to policies in other areas, such as trade, technology and regional development, and assesses how new policy initiatives are encouraging China’s increasing success in new technology-intensive industries. It also demonstrates how China’s industrial policies are linked to development of industrial clusters and regions.




Internet Marketing Research: Theory and Practice


Book Description

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.