Author : Kun Song
Publisher :
Page : pages
File Size : 36,20 MB
Release : 2008
Category :
ISBN :
Author : Yingjiao Xu
Publisher : Springer
Page : 211 pages
File Size : 37,7 MB
Release : 2018-03-09
Category : Business & Economics
ISBN : 9811084297
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author : Yingjie Ou
Publisher :
Page : 98 pages
File Size : 33,39 MB
Release : 2011
Category : Clothing and dress
ISBN :
"The purpose of this study was to explore young Chinese consumers' attitudes towards mass customized apparel products and its applications, including both body scanning and co-design. At approximately 200 million people, the young generation of Chinese, aged 19-28, are a growing spending force. This group of consumers is more into fashion compared other age groups (Kalish, 2005), and, having been exposed to western values, their consumption patterns and values are also changing. Using a qualitative methodology, in-depth interviews were conducted with twenty-seven young Chinese consumers aged 18 to 25. Interviews lasted from one to two hours, and were audio-taped with participant consent. Interviews were conducted in Mandarin Chinese, and were then transcribed, translated, and interpreted thematically. Three concepts related to customization emerged and were used to structure the interpretation: Awareness, Perception, and Experience. Several themes surfaced to provide depth information within each conceptual area. Based on the interpretation, participants were divided into three different profiles according to their fashion leadership and interest level: Fashion leader/high interest in mass customization; non-fashion leader/high interest in mass customization; non-fashion leader /low interest in mass customization. The majority of participants was found to be non-fashion leader/ high interest type, and would be interested in mass customization of apparel if given the chance. Results of the study can help marketers better understand young Chinese consumers' perceptions of mass customization in order to successfully market mass customization in China. Avenues of further research are discussed in light of study limitations."--Abstract from author supplied metadata.
Author : Iowa State University
Publisher :
Page : 492 pages
File Size : 14,42 MB
Release : 2008
Category : Commencement ceremonies
ISBN :
Author : Li Gao
Publisher :
Page : 368 pages
File Size : 24,6 MB
Release : 2012
Category :
ISBN :
To answer the above questions, this research aims to establish a comprehensive model to analyze the effect of Chinese cultural values on consumer technology products purchase through the role of perceived product meaning, internal behavior intention and external facilitating condition. This research addresses the following research questions. What are the fundamental cultural values of Chinese people ? Have the value systems changed across the generations in China ? What are the key factors influencing consumer's purchase of technological products ? And how do cultural values influence consumer's technology purchase behavior ? Totally, 1300 emails are sent in formal quetionnaire survey and 862 questionnaires are collected. Excluding the incomplete and invalid questionnaires (108), 754 effective ones are finally collected.Total response rate is 58 %. Thereinto, 381 responses are from sub-sample of post-80s, and the rest 373 are from pre-80s sub-sample. The model built has been validated through a structural equation modeling process. This research finds that Chinese young generation carries values that are different from their elder generations. Moderation and harmony standard from traditional Chinese cultural require people to be impartial, not to go extremes, and seek most appropriate ways to solve problems by balancing every aspect. Moreover, traditional Chinese culture requires individuals to comply with authority in a structured society. This research provides an in-depth view on Chinese consumers' inner world and the value changes across generations. The results provide practical implications for marketers to apply cultural value concepts in marketing activities in China. Enterprises should ally with consumers in spiritual perspectivs and make concerted efforts to help consumers realize and practice the fundemental values that they endorse.
Author : Ju Young Kang
Publisher :
Page : pages
File Size : 11,92 MB
Release : 2008
Category :
ISBN :
ABSTRACT: The purpose of this study is to predict consumers' purchase intentions toward mass customized apparel products by assessing consumers' 1) attitudes toward behavior, 2) perceptions of social pressures by others (i.e., subjective norm), 3) perceptions of ease or difficulty in the co-design process (i.e., perceived behavioral control), 4) desire for uniqueness, and 5) perceived risk. In the context of apparel mass customization, due to the lack of relevant studies regarding three major determinants (attitude toward behavior, subjective norm, and perceived behavioral control), the Theory of Planned Behavior (Azjen, 1985, 1991) was used with a mock mass customized business wear Internet shopping site. The findings of this study indicated that attitude, subjective norm, perceived behavioral control, desire for uniqueness, and perceived risk significantly combined together to predict purchase intention. Attitude, subjective norm, and desire for uniqueness, among the five predictors, had significant relationships with purchase intention toward customized products on a mass customized apparel Internet shopping site. This modified T.P.B. with addition of desire for uniqueness yielded an improvement on the basic T.P.B. structure. The results of this study supported the T.P.B. as a prediction tool in examining purchase intention, and desire for uniqueness can be considered as a theoretical contribution of this study.
Author : W. Zhiyan
Publisher : Springer
Page : 187 pages
File Size : 21,65 MB
Release : 2013-10-08
Category : Business & Economics
ISBN : 1137276355
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author : Hyun-Hwa Lee
Publisher :
Page : 358 pages
File Size : 24,68 MB
Release : 2004
Category :
ISBN :
The interactive nature of the Internet is the key to building a relationship with customers. Interactivity is primarily suited for increasing consumers' satisfaction with a business relationship. Mass customization web sites incorporate a high level of interactivity in the site design. This study was conducted due to the lack of research examining mass customization and satisfaction. The expectancy disconfirmation model of satisfaction was used as the framework to examine consumer satisfaction. Among the interactivity characteristics, the concept of choice was applied to develop Internet mass customization shopping sites. The purposes of this study were: 1) to investigate consumer satisfaction with mass customized Internet apparel shopping site with varying degrees of interactivity; 2) to test a satisfaction model on a mass customized Internet apparel shopping site; 3) to find the relationship of beliefs about Internet shopping to antecedents and consequences of satisfaction; and 4) to examine the relationship of desire for unique consumer products to antecedents and consequences of satisfaction. A mass customized children's apparel site was modified to have two levels of choice for selection of clothing design options. Adults who had purchased children's clothing and shopped via the Internet for any product were participants for this study. Data from 208 respondents were used for the statistical analysis. Findings indicated that consumers' expectations for mass customization were divided into positive and negative aspects. The more interactive customization site was more positively evaluated than the less interactive customization site. The less interactive customization site yielded greater behavioral consequences than the more interactive customization site. Negative expectations for the mass customized Internet apparel site were related to positive and negative perceived performance but failed to predict satisfaction and disconfirmation. Perceived performance was a significant outcome of treatment effects, a strong predictor of disconfirmation and satisfaction, and a mediating variable of disconfirmation and satisfaction. Disconfirmation strongly predicted satisfaction, and satisfaction strongly predicted behavioral consequences. The individual characteristics of beliefs about Internet shopping and desire for unique consumer products were significant factors predicting consumers' expectations, perceived performance, satisfaction, and behavioral consequences.
Author : Jing Sun
Publisher :
Page : pages
File Size : 39,53 MB
Release : 2014
Category :
ISBN :
Author : 宋琨
Publisher :
Page : 0 pages
File Size : 36,57 MB
Release : 2022
Category : Clothing trade
ISBN : 9787566921109
