The Rise of English


Book Description

A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.




The Language of Influence


Book Description

"The Language of Influence is not presented in traditional book form by chapter titles, but is organized around 500 entries on life and leading. These entries are for personal reflection or team discussion on influence and leading. There is enough material on these pages to last you and your team a lifetime when it comes to sparking deeper conversations on leadership. This material has been presented all over the world. It's been shared with both professional and college athletes and coaches, politicians, business champions, prison inmates, wardens and even with members of the U.S. Special Forces. Everyone always agrees; this material changed their ability to influence!The Language of Influence is one of the best tools out there to help you build and grow a positive team culture. Page after page is filled with helpful ways to get your team taking about how to grow their leadership and influence the right way!"




The Influence of English on Italian


Book Description

This series offers a wide forum for work on contact linguistics, using an integrated approach to both diachronic and synchronic manifestations of contact, ranging from social and individual aspects to structural-typological issues. Topics covered by the series include child and adult bilingualism and multilingualism, contact languages, borrowing and contact-induced typological change, code switching in conversation, societal multilingualism, bilingual language processing, and various other topics related to language contact. The series does not have a fixed theoretical orientation, and includes contributions from a variety of approaches.




The Secret Language of Influence


Book Description

Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they’ll save rather than the pain they’ll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today’s buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.




The French Influence on Middle English Morphology


Book Description

The future of English linguistics as envisaged by the editors of Topics in English Linguistics lies in empirical studies which integrate work in English linguistics into general and theoretical linguistics on the one hand, and comparative linguistics on the other. The TiEL series features volumes that present interesting new data and analyses, and above all fresh approaches that contribute to the overall aim of the series, which is to further outstanding research in English linguistics.




Innovations and Technologies for Soft Skill Development and Learning


Book Description

Traditional education revolves around the teaching of technical skills, especially within STEM fields. However, soft skills—broadly, communication and intrapersonal skills—are essential within all fields, especially those frequently involving research and collaboration. However, the focus on teaching students to be adept communicators and team members remains woefully underdeveloped. Innovations and Technologies for Soft Skill Development and Learning is a pivotal reference source that explores the mental and psychological growth of individual learners at different stages of education concerning soft skills and the need for innovation and creativity to lead a successful career. Highlighting topics including higher education, emotional intelligence, and student behavior, this book is ideally designed for educators, curriculum developers, instructional designers, administrators, policymakers, academicians, researchers, and students.




English in the German-speaking World


Book Description

A collection of studies on the role of English in German-speaking countries, covering a broad range of topics.




The Influence of English


Book Description




The Influence of English


Book Description




The Influence of Language on Culture and Thought


Book Description

No detailed description available for "The Influence of Language on Culture and Thought".