The Invisible Machine


Book Description

PenCraft Book Awards 2023 Non-Fiction Runner Up The world has long misunderstood trauma. Now, leading experts in the field have a radical new understanding of post-traumatic stress . . . and a surprising new treatment to reverse it could have profound implications for medicine, mental health, and society. Despite its prevalence, post-traumatic stress, PTSD, is often seen as an unbeatable lifelong mental disorder. However, top trauma doctors and neuroscientists now understand that the result of trauma is not a disorder, but rather a physical injury—and while invisible to the naked eye, the posttraumatic stress injury (PTSI) can now be seen on a scan. Most importantly, the effects of PTSI are reversible. Meet Dr. Eugene Lipov. His research and partnerships have led to an amazing discovery that all trauma has at its root a single piece of human hardware: the sympathetic nervous system, controlling the fight-or-flight response. Anyone who has endured trauma, including long-term microdoses of emotional stress, can have this injury. Dr. Lipov has pioneered a safe, 15-minute procedure that reverses the injury, relieving mild to extreme symptoms of PTSI—irritability, hypervigilance, anxiety, insomnia, and more—for survivors to combat soldiers to the everyday person. Weaving hard science with moving human stories, The Invisible Machine reveals how this treatment was developed. It also tells the incredible story of the unlikely team, including the doctor, an artist, Special Forces leadership, and a sheriff, who are working together to change our understanding of post-traumatic stress and why it matters to society. Coauthored by artist and innovator Jamie Mustard and in collaboration with writer Holly Lorincz, The Invisible Machine weaves hard science with moving stories of warriors, prisoners, and ordinary people to provide a stark new understanding of the human condition. The implications for a better, pain-free world are astounding—and that world could be nearer than we think.




Invisible Selling Machine


Book Description




The Invisible Computer


Book Description

This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.




The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning


Book Description

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.




Wilma Jean the Worry Machine


Book Description

"My stomach feels like it's tied up in a knot. My knees lock up, and my face feels hot. You know what I mean? I'm Wilma Jean, The Worry Machine." Anxiety is a subjective sense of worry, apprehension, and/or fear. It is considered to be the number one health problem in America. Although quite common, anxiety disorders in children are often misdiagnosed and overlooked. Everyone feels fear, worry and apprehension from time to time, but when these feelings prevent a person from doing what he/she wants and/or needs to do, anxiety becomes a disability. This fun and humorous book addresses the problem of anxiety in a way that relates to children of all ages. It offers creative strategies for parents and teachers to use that can lessen the severity of anxiety. The goal of the book is to give children the tools needed to feel more in control of their anxiety. For those worries that are not in anyone's control (i.e. the weather) a worry hat is introduced. A fun read for Wilmas of all ages! Includes a note to parents and educators with tips on dealing with an anxious child.




Machines, Bodies and Invisible Hands


Book Description

What was Adam Smith’s intellectual laboratory? How did his economic theory take shape? Were his metaphors of order only residual and ornamental expressions? This book answers these questions by analyzing the formation of the concepts of market and social order in Adam Smith’s work, by considering various aspects of his approach. It analyzes how metaphors and pre-analytical concepts influenced Smith’s theory. In line with studies that deal with the cognitive role of metaphors in science, this book suggests that in Smith’s work metaphors provided a framework, on which basis the theory subsequently developed. Therefore, as such they were part of that intellectual process which made possible the formation of structured concepts. The content and scope of the book permits a more comprehensive interpretation of Smith’s thought, in which many aspects of his work are taken into consideration in order to explain a crucial problem for Smith: the nature and causes of social and economic order. The book also shows that in general, formation of theories is a complex process that includes pre-analytical views as non-residual parts of inquiry.




The H. G. Wells Collection


Book Description

Collected together here are seven of the most iconic novels of H. G. Wells, the father of science fiction himself. With each story, he presents a unique and exciting twist. In The Invisible Man, a scientist's experimentation with visibility goes disastrously wrong. The Time Machine features a traveller recounting his adventures into the future, and The Island of Doctor Moreau explores the terrifying boundaries of human and animal morality. Other stories included are The War of the Worlds, The First Men in the Moon, When the Sleeper Wakes and The World Set Free. This array of thrilling stories ranges from scenes of alien invasions to visions of dystopian futures.




Machine Learners


Book Description

If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought? Machine learning—programming computers to learn from data—has spread across scientific disciplines, media, entertainment, and government. Medical research, autonomous vehicles, credit transaction processing, computer gaming, recommendation systems, finance, surveillance, and robotics use machine learning. Machine learning devices (sometimes understood as scientific models, sometimes as operational algorithms) anchor the field of data science. They have also become mundane mechanisms deeply embedded in a variety of systems and gadgets. In contexts from the everyday to the esoteric, machine learning is said to transform the nature of knowledge. In this book, Adrian Mackenzie investigates whether machine learning also transforms the practice of critical thinking. Mackenzie focuses on machine learners—either humans and machines or human-machine relations—situated among settings, data, and devices. The settings range from fMRI to Facebook; the data anything from cat images to DNA sequences; the devices include neural networks, support vector machines, and decision trees. He examines specific learning algorithms—writing code and writing about code—and develops an archaeology of operations that, following Foucault, views machine learning as a form of knowledge production and a strategy of power. Exploring layers of abstraction, data infrastructures, coding practices, diagrams, mathematical formalisms, and the social organization of machine learning, Mackenzie traces the mostly invisible architecture of one of the central zones of contemporary technological cultures. Mackenzie's account of machine learning locates places in which a sense of agency can take root. His archaeology of the operational formation of machine learning does not unearth the footprint of a strategic monolith but reveals the local tributaries of force that feed into the generalization and plurality of the field.




Mastering Machine Appliqué


Book Description

A guide to machine applique. It covers everything needed in order to get started, and contains easy exercises to help the reader practise new skills. Each technique is described step by step, and there is discussion on how to choose and use the right needles, threads and more."




Quilting and Color Made Easy


Book Description

Theres always a challenge in quilting, and this book guarantees that quilters can rise to that challenge. Quilting and Color Made Easy provides all the basic techniques needed for cutting, piecing, and appliqu; includes shortcuts for sets, borders, and bindings; gives a straightforward explanation of the color wheel and how to use it specifically for quilting; and provides detailed charts for quilters to analyze and organize their fabric stash. Filled with beautiful photographs and written by two well-known professional quilters, this book appeals not only to the beginner but also to intermediate quilters who want to expand their basic knowledge.