Author : Celia Ross
Publisher : American Library Association
Page : 277 pages
File Size : 45,63 MB
Release : 2020-07-15
Category : Language Arts & Disciplines
ISBN : 0838919421
This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
Author : Anne E. Beall
Publisher : iUniverse
Page : 99 pages
File Size : 33,10 MB
Release : 2010-07-14
Category : Business & Economics
ISBN : 1936236176
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
Author : Tom Taulli
Publisher : Packt Publishing Ltd
Page : 52 pages
File Size : 19,48 MB
Release : 2014-04-03
Category : Business & Economics
ISBN : 1783000074
IT is a booming sector that is a key part of any industry. As a result IT professionals of all backgrounds and specialisms could find themselves working in almost anything from insurance to entertainment. Navigating your way around the job market can be a tricky task; you need to know where to look and what questions to ask to ensure that you make the right decisions about your career. This quick and practical guide will help you navigate the huge range of industries for which IT is becoming essential. With ideas and tips to help you with your research, this book will get you asking the right questions to guide you towards the industry in which you can thrive. Get the insider knowledge on your next industry with this quick and incisive book. It will enable you to find information you need to feel confident and happy in whatever industry you decide to work. This handy companion will be useful every step of the way as you research the business world, providing you with advice and information to be confident in your career decisions. It will show you how to begin your research, giving you the lowdown on industry categorization so can orient yourself according to where you want to be. It will then help you to ask the right questions, ensuring that you know exactly what you need to. Finally it will provide you with clear and practical tips as well as the best tools and places to look on and offline to make your research as stress-free as possible. From a sympathetic and knowledgeable author and full of tips and insight, this book will be a wise companion throughout your research.
Author : Mary Ellen Bates
Publisher : Information Today, Inc.
Page : 492 pages
File Size : 18,86 MB
Release : 2003
Category : Business & Economics
ISBN : 9780910965620
Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business.
Author : Robert E Stevens
Publisher : Routledge
Page : 444 pages
File Size : 47,20 MB
Release : 2012-10-12
Category : Business & Economics
ISBN : 1136422196
Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Author : Mohammadali M. Shoja
Publisher : John Wiley & Sons
Page : 786 pages
File Size : 47,10 MB
Release : 2020-01-09
Category : Science
ISBN : 1118907426
A concise, easy-to-read source of essential tips and skills for writing research papers and career management In order to be truly successful in the biomedical professions, one must have excellent communication skills and networking abilities. Of equal importance is the possession of sufficient clinical knowledge, as well as a proficiency in conducting research and writing scientific papers. This unique and important book provides medical students and residents with the most commonly encountered topics in the academic and professional lifestyle, teaching them all of the practical nuances that are often only learned through experience. Written by a team of experienced professionals to help guide younger researchers, A Guide to the Scientific Career: Virtues, Communication, Research and Academic Writing features ten sections composed of seventy-four chapters that cover: qualities of research scientists; career satisfaction and its determinants; publishing in academic medicine; assessing a researcher’s scientific productivity and scholarly impact; manners in academics; communication skills; essence of collaborative research; dealing with manipulative people; writing and scientific misconduct: ethical and legal aspects; plagiarism; research regulations, proposals, grants, and practice; publication and resources; tips on writing every type of paper and report; and much more. An easy-to-read source of essential tips and skills for scientific research Emphasizes good communication skills, sound clinical judgment, knowledge of research methodology, and good writing skills Offers comprehensive guidelines that address every aspect of the medical student/resident academic and professional lifestyle Combines elements of a career-management guide and publication guide in one comprehensive reference source Includes selected personal stories by great researchers, fascinating writers, inspiring mentors, and extraordinary clinicians/scientists A Guide to the Scientific Career: Virtues, Communication, Research and Academic Writing is an excellent interdisciplinary text that will appeal to all medical students and scientists who seek to improve their writing and communication skills in order to make the most of their chosen career.
Author : Lee Ann Fullington
Publisher :
Page : 290 pages
File Size : 37,34 MB
Release : 2020
Category : Electronic books
ISBN : 9780838948484
"'We exhort you to read this book... It is the first book we have seen that invites LIS practitioner-researchers to tell the stories behind their research findings.' --from the Foreword by Kristine R. Brancolini and Marie R. Kennedy. A practitioner-researcher is an information professional who may not have formal training in using research methods and is learning how to use these methods during their busy, complex job. Reflections on Practitioner Research: A Practical Guide for Information Professionals can help information professionals build an understanding of the research process as applied to our field and address the challenges of undertaking research as a practitioner, as well offer support and advice for all stages of a research project, from writing the proposal to collecting the data to disseminating the findings. Twenty-five chapters from a blend of novice and experienced practitioner-researchers are divided into three thorough sections: * Section 1: Research Process. Grapples with various aspects of the overall research process, from topic selection to research design to time frame. How do you set a research agenda? What happens when your plans get derailed? How do you approach a topic that may be controversial?* Section 2: Research Methods. How information professionals use specific qualitative and quantitative research methods in their projects. * Section 3: Relationships. Investigates the ways in which relationships form and how they can impact the research process, and strategies that can help make your collaborative efforts successful rather than stressful. Reflections on Practitioner Research attempts to capture the actual experience of doing research and the lessons that can be gained from that experience. Projects and studies are not always as linear or without hiccups as the published literature may lead us to believe, and this book shows and celebrates the complexity of information professionals using a research design by picking up these skills along the way."--
Author : Teresa M. Evans
Publisher : Academic Press
Page : 278 pages
File Size : 43,50 MB
Release : 2017-05-25
Category : Business & Economics
ISBN : 0128043687
ReSearch: A Career Guide for Scientists is a career planning guide and practical tool for graduate students and postdocs. This book provides step-by-step processes for the assessment of career goals and the actions that can be taken in order to achieve them. ReSearch includes chapters on the basics of career planning, determining unique selling points, and navigating work-life concerns. This book also includes narratives from a number of perspectives to showcase the variety of career options available. ReSearch is written by experts with inside knowledge of how to effectively leverage skills in order to take that next step in your career, whether you are a recent graduate or are interested in transitioning into something new. This book is also a valuable resource for advisors and careers counselors who mentor students and postdocs about their career plans. - Fills the knowledge gap in career planning practices for students and early career researchers in the STEM fields, particularly those in the sciences - Provides global perspectives on seeking career opportunities outside of the United States - Includes strategies for how to market your transferable skill sets, network, and maximize informational interviews - Includes chapters on the basics of career planning, determining unique selling points, and navigating work-life concerns
Author : C. Frederic John
Publisher :
Page : 186 pages
File Size : 20,27 MB
Release : 2021-11
Category : Business communication
ISBN : 9781032064871
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by stories. Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of how-to guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today's (and tomorrow's) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Author : Gjoko Muratovski
Publisher : SAGE
Page : 297 pages
File Size : 48,94 MB
Release : 2021-12-01
Category : Social Science
ISBN : 1529767555
Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
