Proceedings of the 1993 World Marketing Congress


Book Description

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​




Restructuring Japanese Business for Growth


Book Description

Restructuring Japanese Business for Growth consists of eighteen previously unpublished invited chapters by experts on Japanese business. It will attract both commercial and academic interest. Japanese business can be expected to continue to be of great importance in global and Asian economics, especially as the Japanese economy is the dominant economy in Asia, being larger than all other Asian economies combined. Policymakers and business people interested in understanding Japanese financial markets will find this book useful. In addition, this book should be a valuable resource for undergraduate, graduate, and executive development courses in international business, global finance, and Japanese business.




The Anatomy of Japanese Business


Book Description

This volume collects 11 essays written by Japanese experts on various aspects of Japanese business management and is a sequel to the volume 'Industry and Business in Japan'. It examines the mechanisms for Japan's phenomenal economic growth since the Second World War by analyzing Japanese management, business groups, production systems, and business strategy.







Transforming Japanese Business


Book Description

This book explores how the business transformation taking place in Japan is influenced by the digital revolution. Its chapters present approaches and examples from sectors commonly understood to be visible arenas of digital transformation—3D printing and mobility, for instance—as well as some from not-so-obvious sectors, such as retail, services, and fintech. Business today is facing unprecedented change especially due to the adoption of new, digital technologies, with a noticeable transformation of manufacturing and services. The changes have been brought by advanced robotics, the emergence of artificial intelligence, and digital networks that are growing in size and capability as the number of connected devices explodes. In addition, there are advanced manufacturing and collaborative connected platforms, including machine-to-machine communications. Adoption of digital technology has caused process disruptions in both the manufacturing and services sectors and led to new business models and new products. While examining the preparedness of the Japanese economy to embrace these changes, the book explores the impact of digitally influenced changes on some selected sectors from a Japanese perspective. It paints a big picture in explaining how a previously manufacturing-centric, successful economy adopts change to retain and rebuild success in the global environment. Japan as a whole is embracing, yet also avoiding—innovating but also restricting—various forms of digitalization of life and work. The book, with its 17 chapters, is a collaborative effort of individuals contributing diverse points of view as technologists, academics, and managers.




The Internationalization Of Japanese Business


Book Description

This book examines the progress of internationalisation of European and Japanese business in four different fields: the commodities and service trade, capital transfers, enterprise management, and information and culture.




Navigating Japan's Business Culture


Book Description

Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan. Unlike "cultural intelligence" books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism--and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how to negotiate successfully with your Japanese partner ensure your business will endure for the long term in that market know your Japanese counterpart is telling you "no" when it sounds very much like "yes" capitalize on deeply held Japanese cultural traits in a way to benefit both your company and your partner's company create good business practices that will strengthen your business by drawing on the strong values of Japanese management styles and employee work ethic and much more This book is filled with page-turning practical wisdom from communication goals to negotiating, from product selection for the Japanese market to distribution services, and from management to sales. Azar provides valuable direction by Identifying Japan's culture-based differences in management and business practices to alert Western businesses of these differences Explaining and linking these practices to their cultural roots so that they may be understood in their correct cultural context Delivering guidance for dealing with these differences to create strong, successful, long-term partnerships with their Japanese counterparts. Ignore the important cultural differences highlighted in this book at your own business risk if you are working in or plan to enter the Japanese market. The case studies the author includes underscores the wisdom shared throughout the book. This book will be of interest to and benefit three groups of readers: individuals with professional interests in Japan, such as those in business and government those with an academic interest in Japan, such as teachers and students of both Japanese business and culture the culturally curious and globally minded who are interested in the many diverse cultures that enrich our world




The Business Reinvention of Japan


Book Description

After two decades of reinvention, Japanese companies are re-emerging as major players in the new digital economy. They have responded to the rise of China and new global competition by moving upstream into critical deep-tech inputs and advanced materials and components. This new "aggregate niche strategy" has made Japan the technology anchor for many global supply chains. Although the end products do not carry a "Japan Inside" label, Japan plays a pivotal role in our everyday lives across many critical industries. This book is an in-depth exploration of current Japanese business strategies that make Japan the world's third-largest economy and an economic leader in Asia. To accomplish their reinvention, Japan's largest companies are building new processes of breakthrough innovation. Central to this book is how they are addressing the necessary changes in organizational design, internal management processes, employment, and corporate governance. Because Japan values social stability and economic equality, this reinvention is happening slowly and methodically, and has gone largely unnoticed by Western observers. Yet, Japan's more balanced model of "caring capitalism" is both competitive and transformative, and more socially responsible than the unbridled growth approach of the United States.




Success Factors in German and Japanese Project Management


Book Description

Inhaltsangabe: Inhaltsverzeichnis:Table of Contents: I.Table of Contents II.Table of Figures III.Abbreviations IV.Executive Summary IV.Preface 1.Introduction 2.Project Management Terms and Definitions 2.1What is a Project? 2.2What is Project Management? 2.3What is Project Success? 3.Project Management - An Overview 3.1Reasons for Project Management 3.2Project Organization 3.2.1The Project as Part of the Functional Organization 3.2.2Project Organization 3.2.3Matrix Organization 3.2.4Mixed Organizational Systems 3.3The Project Manager 3.4The Project Life Cycle 3.4.1Project Planning 3.4.2Project Execution 3.4.3Project Termination 3.5The Human Factor 3.6Benefits of Project Management 4.General Factors for Project Success 4.1Literature Research 4.2Guidelines for Selection 4.3Project Success Factors in the Literature 4.3.1Slevin and Pinto s Studies of Project Success 4.3.2Antonioni s Study of Project Success 4.3.3Factors from Various Authors and/or Industry- Specific Studies 4.3.4Lessons from Project Failure 4.4Success Factor Overview 5.Multinational Management of R&D Projects 5.1Special Features of Development Project Management 5.1.1Project Evaluation and Selection 5.1.2Multi-Project Environment 5.1.3Generations of R&D Management 5.1.4Phase Management of R&D Projects 5.1.5Managing Interfaces 5.1.6The Importance of Time-to-Market 5.1.7Additional Factors for R&D Project Success 5.2Cultural Influences on Project Management 5.2.1Why Culture Matters? 5.2.2Selected Aspects of Japanese Business Culture 5.3Company X in Japan 5.3.1New Business Development Group (NBDG) 5.3.2Project Management 5.3.3Project Portfolio 5.4Company Y in Germany 5.4.1New Product Development of Division A in Germany 5.4.2Project Management 6.Measurement of Development Project Success Factors 6.1Methodology and Execution 6.1.1Methods of Measurement 6.1.2Considerations on Research Implementation 6.1.3Creating the Questionnaire 6.1.4Rules by Work Committes and Data Protection Representatives 6.1.5Execution of the Survey 6.2Analysis 6.2.1Questionnaire Coding 6.2.2Testpersons 6.3Results 6.3.1Self-Assessment of Dimensions for Project Success 6.3.2Satisfaction with Resource Allocation 6.3.3Special Aspects of Project Implementation 6.3.4R&D-Marketing Interface Management 6.3.5Self-Assessment of Development Project Processes 6.3.6Open Questions and Comments 6.3.7Success Factors in Japanese Development Project [...]