Book Description

Who can ever forget the aircraft kits with the multicolored plastic parts? Unlike other makes, Matchbox just didn't suddenly appear one day on the plastic scale models scene. Matchbox came from the well-known range of die-cast vehicles of the same name. The Lesney company which used the brand name "Matchbox" was founded in 1953 by Mr Leslie Smith (who remained on the board of the company throughout his career - he died in 2005) and Mr Rodney Smith. It was this company that thought up these little "pocket money" vehicles and the ingenious packaging which gave them their name. The name came from the box which was the shape, size and color of a match box. The firm brought out scale models of planes, tanks, boats, motorbikes and cars but also little soldiers which all brightened the childhood days of today's forty-year olds... This book retraces the forty glorious years of a firm, of a brand of kits intended for beginners just as much as it was for the most demanding buffs. More than just a kit, a state of mind. Jean-Christophe Carbonel is a world renowned specialist of French model kits. His 20-years of experience with the European and Japanese model kit markets has enabled him to deal in depth with the French "model craze."