The Lawyer's Ultimate Guide to Online Leads


Book Description

This is a 2020 update of the 2018 edition. About 37,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community.This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.







The Art of the Perfect Defense: Your Essential Guide to Criminal Defense In Los Angeles


Book Description

The ultimate justice of the people? Is there any better or equal hope in the world?—Abraham Lincoln * Have you been bailed or cited out or released from custody? * Do you have a criminal case pending against you? * Have you been taken into custody? * Are you the subject of a criminal investigation? If so, your freedom and reputation are at risk. You are now charged with making decisions that could forever change your life. In The Art of the Perfect Defense Ronald D. Hedding, Esq. provides essential information you need to navigate through Los Angeles’s criminal justice system, which is one of the most complicated and largest in the United States. In this book, you’ll learn: * Common mistakes that could have tragic consequences and how to avoid them * Steps you need to take right away to protect yourself * What to do if someone you care about is the focus of a criminal investigation * Why a criminal defense lawyer’s local expertise is critical to a favorable outcome * Straightforward explanations of key legal terms and concepts you must know The Art of the Perfect Defense unlocks the mystery behind the Los Angeles criminal justice system. When you’re facing a scary and uncertain future, this book will be your essential guide to experiencing the best possible result.




Ultimate Guide to Amazon Advertising


Book Description

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning




LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space


Book Description

There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed!




The Complete Guide to U.S. Intellectual Properties


Book Description

In the ever-evolving landscape of business and innovation, intellectual property (IP) stands as the cornerstone of creativity and competitive advantage. "The Complete Guide to U.S. Intellectual Properties" is a testament to the intricate web of laws, regulations, and strategies that protect the fruits of human ingenuity. This guide is not just a compendium of legal jargon; it is a practical manual designed to navigate the often-turbulent waters of intellectual property rights in the United States. Authored by [Your Name], a seasoned expert in the field, this book offers readers a deep dive into the world of patents, trademarks, copyrights, and trade secrets, providing clear and actionable insights. Review "The Complete Guide to U.S. Intellectual Properties" is an indispensable resource for anyone seeking to understand and leverage the full potential of IP in the United States. The book is meticulously structured, beginning with the fundamental principles of intellectual property and progressing to advanced topics that include international considerations and emerging technologies. One of the standout features of this guide is its accessibility. [Your Name] has a knack for demystifying complex legal concepts, making them understandable to both novices and seasoned professionals. The use of real-world examples and case studies further enhances the reader's comprehension, illustrating the practical applications of IP law. The book also excels in its coverage of the various types of intellectual property, offering a comprehensive overview of patents, trademarks, copyrights, and trade secrets. Each section is rich with detailed explanations, procedural guidance, and strategic advice that readers can immediately put to use. Moreover, "The Complete Guide to U.S. Intellectual Properties" is not a static document. It acknowledges the dynamic nature of IP law and includes discussions on current trends, potential legislative changes, and the impact of technology on intellectual property rights. This forward-looking perspective is invaluable for readers who wish to stay ahead of the curve in a rapidly changing legal environment. In conclusion, this guide is a must-read for entrepreneurs, inventors, artists, and anyone with a stake in the protection and utilization of intellectual property. [Your Name]'s expertise shines through on every page, making "The Complete Guide to U.S. Intellectual Properties" not just informative but also engaging and essential.




The Modern Lawyer in America: A Comprehensive Guide to Roles, Responsibilities, and Strategies in 2023


Book Description

"The Modern Lawyer in America: A Comprehensive Guide to Roles, Responsibilities, and Strategies in 2023" is an indispensable resource for legal professionals navigating the ever-evolving landscape of the legal industry. This comprehensive guide offers valuable insights into the roles and responsibilities of modern lawyers, equipping them with the knowledge and strategies needed to thrive in the year 2023. From emerging technologies to changing client expectations, this guide addresses the key trends and challenges shaping the legal profession, providing practical advice and expert analysis to help lawyers stay ahead of the curve. Whether you're a seasoned attorney or a law student preparing for the future, this guide is your go-to source for staying informed, adapting to new realities, and achieving success in the legal field.




The Essential Guide to the Best (and Worst) Legal Sites on the Web


Book Description

This comprehensive resource helps lawyers and non-lawyers know which legal web sites are worth their time, which aren t, and why. Organized into more than 30 specific areas of legal expertise, it includes information about web sites on administrative law, bankruptcy, consumer protection, estate planning, immigration, intellectual property, Internet law, job listings, legal news, public records, and real estate. Each site is reviewed and assigned a rating of up to five stars, creating an invaluable research tool for lawyers, law librarians, paralegals, and anyone interested in legal resources on the web. This replaces 0970597037. "




Ultimate Guide to Google Ads


Book Description

Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.




Model Rules of Professional Conduct


Book Description

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.